DETERMINING THE MEDIATING ROLE OF SUPPLIER AND CUSTOMER INTEGRATION TOWARDS ENHANCING RETURN ON INVESTMENT OF SMALL AND MEDIUM ENTERPRISES

Osayuwamen OMORUYİ

Makale detayları

DETERMINING THE MEDIATING ROLE OF SUPPLIER AND CUSTOMER INTEGRATION TOWARDS ENHANCING RETURN ON INVESTMENT OF SMALL AND MEDIUM ENTERPRISES

Yazarlar:

Osayuwamen OMORUYİ

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.151-166

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808931

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

It is no use having organisational vision, goals and objectives without the careful
   strategic alignment of how to integrate the different functional activities to achieve
   set goals and objectives. A healthy organisation requires an integration strategy to
   contribute to the continuous success of the organisation. The ability of small to
   medium enterprises (SMEs) to integrate business activities across the supply chain
   and with customers will no doubt achieve competitive advantage over competitors.
   The purpose of this study is to determine supply chain influence on the mediating
   role of supplier and customer integration toward enhancing SMEs return on
   investment within the southern Gauteng region. A quantitative method of data
   collection was adopted and SMART-PLS (3.0) software for structural equation
   modelling (SEM) was used to analyse statistically the measurement and structural
   model. Based on the theoretical review, a research framework detailing the
   hypothesis relationship between the research constructs was developed. From the
   research findings, the results provide support for the proposed positive relationships
   between the constructs with the evidence that supply chain relationship among
   SMEs is a connecting thread with the potential of integrating both suppliers and
   customers for the purpose of reducing operating cost and improvement of final
   product to customers.

Makale detayları

DETERMINING THE MEDIATING ROLE OF SUPPLIER AND CUSTOMER INTEGRATION TOWARDS ENHANCING RETURN ON INVESTMENT OF SMALL AND MEDIUM ENTERPRISES

Yazarlar: Osayuwamen OMORUYİ

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.151-166

Belge Tipi: Makale

Yayın Tarihi: 5/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000808931

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Osayuwamen OMORUYİ

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.151-166

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808931

Sıklık:

İki Yıllık

eISSN:

1309-8047