Use of Artificial Intelligence in the Animation Industry: A Research on Istanbul-based Animation Studios

Aleyna Zaim; Yüksel Balaban; Fatih Özkoyuncu; Ceren Bilgici; Özge Özkök Şişman

Makale detayları

Use of Artificial Intelligence in the Animation Industry: A Research on Istanbul-based Animation Studios

Yazarlar:

Aleyna Zaim | Yüksel Balaban | Fatih Özkoyuncu | Ceren Bilgici | Özge Özkök Şişman

Yayıncı:

Akdeniz University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 46 - Yapay Zekâ ve İletişim, pp.19-43

Belge Tipi:

Makale

Yayın Tarihi:

11/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001325499

pISSN:

2619-9718

Anahtar kelimeler:

Özet:

 Artificial intelligence AI, which became prominent with digital transformation, is now used in many areas from education to art, and now accepted as an important applicationresearch area that is rapidly gaining popularity. Development of AI systems capabilities in emotional behaviors, decision-making and creative idea production beyond motor production with their deep learning and algorithm infrastructure also led to discussions on how it is becoming a natural part of production in visual art and design. Especially in the animation industry, which is transforming and advancing with the development of technology, it is necessary to define the cooperation between AI and humans, to determine the boundaries and to examine the role of AI in animation production in the near future. This study examines how AI tools transform creative processes, how they redefine the role of animators and how animation may evolve in the future. The main purpose of the research is to reveal the role of AI technologies in the future of the animation industry within the framework of opinions of professionals active in animation production processes and the integration of AI into animation production. This study uses the in-depth interview, a qualitative research method. Findings were evaluated according to the Artificially Intelligent Device Use Acceptance AIDUA model developed specifically for AI, and animators intentions to use AI were addressed in terms of social impact, hedonic motivation, anthropomorphism, perceived performance and effort expectation, and emotion. Findings revealed integration of AI applications into the animation industry are generally accepted by animators, and how such transformation will occur was discussed as part of concerns and benefits.

 Artificial intelligence AI, which became prominent with digital transformation, is now used in many areas from education to art, and now accepted as an important applicationresearch area that is rapidly gaining popularity. Development of AI systems capabilities in emotional behaviors, decision-making and creative idea production beyond motor production with their deep learning and algorithm infrastructure also led to discussions on how it is becoming a natural part of production in visual art and design. Especially in the animation industry, which is transforming and advancing with the development of technology, it is necessary to define the cooperation between AI and humans, to determine the boundaries and to examine the role of AI in animation production in the near future. This study examines how AI tools transform creative processes, how they redefine the role of animators and how animation may evolve in the future. The main purpose of the research is to reveal the role of AI technologies in the future of the animation industry within the framework of opinions of professionals active in animation production processes and the integration of AI into animation production. This study uses the in-depth interview, a qualitative research method. Findings were evaluated according to the Artificially Intelligent Device Use Acceptance AIDUA model developed specifically for AI, and animators intentions to use AI were addressed in terms of social impact, hedonic motivation, anthropomorphism, perceived performance and effort expectation, and emotion. Findings revealed integration of AI applications into the animation industry are generally accepted by animators, and how such transformation will occur was discussed as part of concerns and benefits.

 Artificial intelligence AI, which became prominent with digital transformation, is now used in many areas from education to art, and now accepted as an important applicationresearch area that is rapidly gaining popularity. Development of AI systems capabilities in emotional behaviors, decision-making and creative idea production beyond motor production with their deep learning and algorithm infrastructure also led to discussions on how it is becoming a natural part of production in visual art and design. Especially in the animation industry, which is transforming and advancing with the development of technology, it is necessary to define the cooperation between AI and humans, to determine the boundaries and to examine the role of AI in animation production in the near future. This study examines how AI tools transform creative processes, how they redefine the role of animators and how animation may evolve in the future. The main purpose of the research is to reveal the role of AI technologies in the future of the animation industry within the framework of opinions of professionals active in animation production processes and the integration of AI into animation production. This study uses the in-depth interview, a qualitative research method. Findings were evaluated according to the Artificially Intelligent Device Use Acceptance AIDUA model developed specifically for AI, and animators intentions to use AI were addressed in terms of social impact, hedonic motivation, anthropomorphism, perceived performance and effort expectation, and emotion. Findings revealed integration of AI applications into the animation industry are generally accepted by animators, and how such transformation will occur was discussed as part of concerns and benefits.

 Dijital dönüşümle birlikte öne çıkan yapay zekâ kavramı eğitimden sanata pek çok alanda kullanılmaya başlayarak, hızla popülerlik kazanan önemli bir uygulama ve araştırma alanı olarak kabul edilmeye başlanmıştır. Yapay zekâ sistemlerinin derin öğrenme ve algoritma alt yapısıyla motor üretimlerin ötesinde duygusal davranışlar, karar verme ve yaratıcı fikir üretimi konusundaki yeteneklerinin gelişmesi, görsel sanat ve tasarım alanlarını kapsayarak üretimin doğal bir parçası haline gelmesi düşüncesine yönelik tartışmaların da gündeme gelmesine neden olmuştur. Bu kapsamda özellikle teknolojinin gelişmesiyle paralel olarak dönüşen ve ilerleyen animasyon sektöründe, yapay zekâ ile insan arasındaki iş birliğinin tanımlanması, sınırların belirlenmesi ve yapay zekânın yakın gelecekte animasyon üretimindeki rolünün irdelenmesi gerekliliğini ortaya çıkarmaktadır. Bu çalışmada yapay zekâ tabanlı araçların yaratıcı süreçleri nasıl dönüştürdüğü, animatörlerin rolünü nasıl yeniden tanımladığı ve gelecekte animasyonun nasıl evrilebileceğini ele alınmaktadır. Araştırmanın temel amacı animasyon yapım süreçlerinde aktif olarak yer alan sektör profesyonelleri ile yapay zekânın animasyon üretimine entegrasyonu konusundaki görüşleri çerçevesinde animasyon sektörünün geleceğindeki yapay zekâ teknolojilerinin rolünün ortaya çıkarılmasıdır. Bu kapsamda araştırmada nitel araştırma yöntemlerinden derinlemesine görüşme yöntemine başvurulmuştur. Bulgular yapay zekâya özel olarak geliştirilmiş olan Yapay Zekâ Cihaz Kullanımı Kabul Modeli Artificially Intelligent Device Use Acceptance AIDUA modeli çerçevesinde değerlendirilerek, animasyon sektör profesyonellerinin yapay zekâ uygulamalarını kullanma niyetleri, sosyal etki, hedonik motivasyon, antropomorfizm, algılanan performans ve çaba beklentisi ve duygu boyutlarıyla ele alınmıştır. Araştırmada elde edilen bulgular animasyon sektörüne yapay zekâ uygulamalarının entegre edilmesinin genel anlamda sektör profesyonelleri tarafından kabul gördüğü sonucunu ortaya koyarken, bu dönüşümün nasıl gerçekleşeceği, endişeler ve faydalar çerçevesinde tartışılmıştır.

Makale detayları

Use of Artificial Intelligence in the Animation Industry: A Research on Istanbul-based Animation Studios

Yazarlar:

Aleyna Zaim | Yüksel Balaban | Fatih Özkoyuncu | Ceren Bilgici | Özge Özkök Şişman

Yayıncı:

Akdeniz University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 46 - Yapay Zekâ ve İletişim, pp.19-43

Belge Tipi:

Makale

Yayın Tarihi:

11/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001325499

pISSN:

2619-9718

animation

artificial intelligence

Istanbul animation industry

technology acceptance

Artificially Intelligent Device Use Acceptance (AIDUA)animasyon

yapay zekâ

İstanbul animasyon sektörü

teknolojinin kabulü

Yapay Zekâ Cihaz Kullanımı Kabul Modeli (AIDUA)

Sayı

Makale detayları

Yazarlar: Aleyna Zaim | Yüksel Balaban | Fatih Özkoyuncu | Ceren Bilgici | Özge Özkök Şişman

Yayıncı: Akdeniz University

Ana Başlıklar: Radyo-Televizyon

Dergi: Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 46 - Yapay Zekâ ve İletişim, pp.19-43

Belge Tipi: Makale

Yayın Tarihi: 11/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001325499

pISSN: 2619-9718

Sayı

Yazarlar:

Aleyna Zaim | Yüksel Balaban | Fatih Özkoyuncu | Ceren Bilgici | Özge Özkök Şişman

Yayıncı:

Akdeniz University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 46 - Yapay Zekâ ve İletişim, pp.19-43

Belge Tipi:

Makale

Yayın Tarihi:

11/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001325499

pISSN:

2619-9718