The Role of Mental Well-Being in the Green Purchasing Behavior Effect of Self-Control

Mahmut Sami İşlek; Elif Aşık

Makale detayları

The Role of Mental Well-Being in the Green Purchasing Behavior Effect of Self-Control

Yazarlar:

Mahmut Sami İşlek | Elif Aşık

Yayıncı:

Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar:

Finans

Dergi:

Alanya Akademik Bakış Vol.7 Issue 3, pp.1321-1344

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001299884

pISSN:

2651-4192

Anahtar kelimeler:

Özet:

 Environmental awareness, which has started to emerge with increasing environmental problems, has also started to gain importance in marketing practices. On the other hand, this awareness is not always reflected in consumer behavior. For this reason, it is important to understand the motivations that affect consumers green purchasing behavior. The study investigated the effect of self-control on green purchasing behavior and the moderator effect of mental well-being on that effect. The research was carried out within the scope of 401 university students studying in Eskişehir. The research model was tested on 374 participants. The analysis was conducted through SPSS and AMOS package programs. The results of the study showed that the dimension of self-discipline had a positive effect on green purchasing behavior, and the dimension of impulsivity had a negative effect. Mental well-being has been shown to have a moderator effect on self-discipline and green purchasing behavior, and no moderator effect on impulsivity and green purchasing behavior.

 Environmental awareness, which has started to emerge with increasing environmental problems, has also started to gain importance in marketing practices. On the other hand, this awareness is not always reflected in consumer behavior. For this reason, it is important to understand the motivations that affect consumers green purchasing behavior. The study investigated the effect of self-control on green purchasing behavior and the moderator effect of mental well-being on that effect. The research was carried out within the scope of 401 university students studying in Eskişehir. The research model was tested on 374 participants. The analysis was conducted through SPSS and AMOS package programs. The results of the study showed that the dimension of self-discipline had a positive effect on green purchasing behavior, and the dimension of impulsivity had a negative effect. Mental well-being has been shown to have a moderator effect on self-discipline and green purchasing behavior, and no moderator effect on impulsivity and green purchasing behavior.

 Environmental awareness, which has started to emerge with increasing environmental problems, has also started to gain importance in marketing practices. On the other hand, this awareness is not always reflected in consumer behavior. For this reason, it is important to understand the motivations that affect consumers green purchasing behavior. The study investigated the effect of self-control on green purchasing behavior and the moderator effect of mental well-being on that effect. The research was carried out within the scope of 401 university students studying in Eskişehir. The research model was tested on 374 participants. The analysis was conducted through SPSS and AMOS package programs. The results of the study showed that the dimension of self-discipline had a positive effect on green purchasing behavior, and the dimension of impulsivity had a negative effect. Mental well-being has been shown to have a moderator effect on self-discipline and green purchasing behavior, and no moderator effect on impulsivity and green purchasing behavior.

 Artan çevre sorunlarıyla birlikte oluşmaya başlayan çevre bilinci, pazarlama uygulamalarında da önem kazanmaya başlamıştır. Öte yandan, bu bilinç, her zaman tüketici davranışlarına yansımamaktadır. Bu nedenle tüketicilerin yeşil satın alma davranışına yönelmesinde etkili olan motivasyonların anlaşılması önemli olmaktadır. Çalışmada öz kontrolün yeşil satın alma davranışı üzerindeki etkisi ve söz konusu etkide mental iyi oluşun yordayıcı etkisi araştırılmıştır. Araştırma Eskişehirde öğrenim gören 401 üniversite öğrencisi kapsamında gerçekleştirilmiştir. Araştırma modeli 374 katılımcı üzerinde test edilmiştir. Analizler SPSS ve AMOS paket programları aracılığıyla yapılmıştır. Araştırma sonuçları öz disiplin boyutunun yeşil satın alma davranışı üzerinde pozitif yönde anlamlı bir etkisi olduğunu ve dürtüsellik boyutunun ise negatif yönde anlamlı bir etkisi olduğunu göstermiştir. Mental iyi oluşun öz disiplin ve yeşil satın alma davranışı üzerinde yordayıcı bir etkiye sahip olduğu ve dürtüsellik ve yeşil satın alma davranışı üzerinde ise yordayıcı bir etkisi olmadığı görülmüştür.

Makale detayları

The Role of Mental Well-Being in the Green Purchasing Behavior Effect of Self-Control

Yazarlar:

Mahmut Sami İşlek | Elif Aşık

Yayıncı:

Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar:

Finans

Dergi:

Alanya Akademik Bakış Vol.7 Issue 3, pp.1321-1344

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001299884

pISSN:

2651-4192

Self-control

Green Buying Behavior

Mental Well-beingÖz Kontrol

Yeşil Satın Alma Davranışı

Mental İyi Oluş

Sayı

Makale detayları

The Role of Mental Well-Being in the Green Purchasing Behavior Effect of Self-Control

Yazarlar: Mahmut Sami İşlek | Elif Aşık

Yayıncı: Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar: Finans

Dergi: Alanya Akademik Bakış Vol.7 Issue 3, pp.1321-1344

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001299884

pISSN: 2651-4192

Self-control

Green Buying Behavior

Mental Well-beingÖz Kontrol

Yeşil Satın Alma Davranışı

Mental İyi Oluş

Sayı

Yazarlar:

Mahmut Sami İşlek | Elif Aşık

Yayıncı:

Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar:

Finans

Dergi:

Alanya Akademik Bakış Vol.7 Issue 3, pp.1321-1344

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001299884

pISSN:

2651-4192