ROLE OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS IN CORPORATE COMMUNICATION: “WOMEN ENERGY AT SHELL” CASE STUDY

Nurgül Soydaş; Nil Çokluk

Makale detayları

ROLE OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS IN CORPORATE COMMUNICATION: “WOMEN ENERGY AT SHELL” CASE STUDY

Yazarlar:

Nurgül Soydaş | Nil Çokluk

Yayıncı:

Istanbul Aydin University

Dergi:

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 2, pp.227-258

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287466

pISSN:

2757-7252

Anahtar kelimeler:

Özet:

 ABSTRACT Social, economic, political and technological developments have transformed every aspect of life. With the developments experienced, the strengthening of the liberal understanding has reduced the state intervention in business life and private companies have begun to come to the fore. This situation imposes responsibilities on private companies related to the fields that the state is obliged to regulate. Thus, companies started to carry out CSR activities in order to regulate social life. This study, which deals with CSR as a process within corporate communication, aims to reveal that CSR is an important field of activity and a multidimensional component of corporate communication, based on the Women Energy at Shell project. A qualitative method was used in the study, which defines and analyzes CSR and corporate communication strategies through the Women Energy at Shell project of Shell Turkey. The research was carried out in the form of a case study. As a result of the research, it was found that the Women Energy at Shell tries to provide diversity, equality and inclusion in line with the policies of the institution. The project creates a significant transformation in society on gender equality.

 ABSTRACT Social, economic, political and technological developments have transformed every aspect of life. With the developments experienced, the strengthening of the liberal understanding has reduced the state intervention in business life and private companies have begun to come to the fore. This situation imposes responsibilities on private companies related to the fields that the state is obliged to regulate. Thus, companies started to carry out CSR activities in order to regulate social life. This study, which deals with CSR as a process within corporate communication, aims to reveal that CSR is an important field of activity and a multidimensional component of corporate communication, based on the Women Energy at Shell project. A qualitative method was used in the study, which defines and analyzes CSR and corporate communication strategies through the Women Energy at Shell project of Shell Turkey. The research was carried out in the form of a case study. As a result of the research, it was found that the Women Energy at Shell tries to provide diversity, equality and inclusion in line with the policies of the institution. The project creates a significant transformation in society on gender equality.

 ABSTRACT Social, economic, political and technological developments have transformed every aspect of life. With the developments experienced, the strengthening of the liberal understanding has reduced the state intervention in business life and private companies have begun to come to the fore. This situation imposes responsibilities on private companies related to the fields that the state is obliged to regulate. Thus, companies started to carry out CSR activities in order to regulate social life. This study, which deals with CSR as a process within corporate communication, aims to reveal that CSR is an important field of activity and a multidimensional component of corporate communication, based on the Women Energy at Shell project. A qualitative method was used in the study, which defines and analyzes CSR and corporate communication strategies through the Women Energy at Shell project of Shell Turkey. The research was carried out in the form of a case study. As a result of the research, it was found that the Women Energy at Shell tries to provide diversity, equality and inclusion in line with the policies of the institution. The project creates a significant transformation in society on gender equality.

 Toplumsal, ekonomik, politik ve teknolojik gelişmeler hayatın her alanını dönüştürmüştür. Yaşanan gelişmelerle liberal anlayışın güç kazanması iş yaşamında devlet müdahalesini azaltmış özel şirketler ön plana çıkmaya başlamıştır. Bu durum devletin düzenlemekle yükümlü olduğu alanlarla ilgili özel şirketlere sorumluluk yüklemiştir. Böylelikle toplumsal yaşamı düzenlemek için şirketler kurumsal sosyal sorumluluk KSS faaliyetleri gerçekleştirmeye başlamıştır. KSSyi kurumsal iletişim içinde bir süreç olarak ele alan bu çalışma, Shellde Kadın Enerjisi Programını temel alarak KSSnin kurumsal iletişimin önemli bir faaliyet alanı olduğunu ve çok boyutlu bir bileşen olduğunu ortaya koymayı amaçlamaktadır. Küresel bir enerji şirketi olan Shellin Shellde Kadın Enerjisi Programı üzerinden KSS ve kurumsal iletişim stratejilerini tanımlayarak analiz eden çalışmada nitel bir yöntem kullanılmıştır. Araştırma örnek olay incelemesi şeklinde gerçekleştirilmiştir. Araştırma sonucunda Shellde Kadın Enerjisi Programının kurumun politikalarıyla örtüşen şekilde çeşitlilik, eşitlik ve kapsayıcılığı sağlamaya çalıştığı bulgulanmıştır. Proje toplumsal cinsiyet eşitliği konusunda toplumda önemli bir dönüşüm yaratmaktadır.

Makale detayları

ROLE OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS IN CORPORATE COMMUNICATION: “WOMEN ENERGY AT SHELL” CASE STUDY

Yazarlar:

Nurgül Soydaş | Nil Çokluk

Yayıncı:

Istanbul Aydin University

Dergi:

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 2, pp.227-258

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287466

pISSN:

2757-7252

Corporate Socail Responsibility,

Corporate Communication,

Sustainability,

Women Energy at Shell,

Case Study

Kurumsal Sosyal Sorumluluk,

Kurumsal İletişim,

Sürdürülebilirlik,

Shell'de Kadın Enerjisi,

Vaka İncelemesi

Sayı

Makale detayları

Yazarlar: Nurgül Soydaş | Nil Çokluk

Yayıncı: Istanbul Aydin University

Dergi: İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 2, pp.227-258

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001287466

pISSN: 2757-7252

Sayı

Yazarlar:

Nurgül Soydaş | Nil Çokluk

Yayıncı:

Istanbul Aydin University

Dergi:

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 2, pp.227-258

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287466

pISSN:

2757-7252