ASSESSMENT OF API TOURISM IN TURKEY BY SWOT ANALYSIS

Belma SUNA

Makale detayları

ASSESSMENT OF API TOURISM IN TURKEY BY SWOT ANALYSIS

Yazarlar:

Belma SUNA

Yayıncı:

Bursa Uludağ University

Dergi:

Uludağ Arıcılık Dergisi 2019 Vol.19 Issue 1, pp.12-18

Belge Tipi:

Makale

Yayın Tarihi:

5/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000619152

Sıklık:

İki Yıllık

eISSN:

2687-5594

Özet:

 


In this research, the api tourism
potential of Turkey was evaluated by SWOT analysis. The purpose of the study is
to determine current situation of api tourism in Turkey within the scope of
health tourism. Statistical databases of Turkey Bee Breeding Center Union,
Turkey Statistical Institute and the Food and Agriculture Organization of the
United Nations (FAO), and the findings achieved by international and national
studies have been utilized in the paper. At the end of the SWOT analysis
strengths, weaknesses, opportunities and risks of the api tourism in Turkey has
been determined. According to the findings, having the 3rd most significant
beehive reserve in the world, being one of the 12 most essential gene centers
of the world concerning flora, and applying apitheraphy methods that are
considered as a part of the traditional and complementary medicine in
accommodation centers is already legalized by the Ministry of health. Its
weaknesses are absence of provinces that have the most beehives in Turkey among
the api routes, deficiency on promoting and marketing as a bee route, and
underdeveloped api tourism consciousness.


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Makale detayları

ASSESSMENT OF API TOURISM IN TURKEY BY SWOT ANALYSIS

Yazarlar: Belma SUNA

Yayıncı: Bursa Uludağ University

Dergi: Uludağ Arıcılık Dergisi 2019 Vol.19 Issue 1, pp.12-18

Belge Tipi: Makale

Yayın Tarihi: 5/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000619152

Sıklık: İki Yıllık

eISSN: 2687-5594

Sayı

Yazarlar:

Belma SUNA

Yayıncı:

Bursa Uludağ University

Dergi:

Uludağ Arıcılık Dergisi 2019 Vol.19 Issue 1, pp.12-18

Belge Tipi:

Makale

Yayın Tarihi:

5/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000619152

Sıklık:

İki Yıllık

eISSN:

2687-5594