The Importance Of Geographıcally Indıcated Products In Cıty Brandıng: The Example Of Giresun Hazelnut

Sule Karadag Alcı; Hacı Ömer Karataş

Makale detayları

The Importance Of Geographıcally Indıcated Products In Cıty Brandıng: The Example Of Giresun Hazelnut

Yazarlar:

Sule Karadag Alcı | Hacı Ömer Karataş

Yayıncı:

Giresun University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.10 Issue 2, pp.377-403

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337060

pISSN:

2149-3391

Anahtar kelimeler:

Özet:

 The main purpose of this research is to examine the importance of hazelnuts, which have received geographical indications in Giresun, in the branding process of the city. The study, which was formed as a result of the translation of the thesis study titled The Role of Geographically Indicated Products in the Branding Process of Cities: The Case of Giresun Hazelnut, evaluates the role of geographically indicated products in the branding of cities through the example of the internationally recognized Giresun hazelnut. In the study, quantitative methods and survey based survey method were used. Geographically indicated products and traditional culinary culture have a significant impact on the process of building the brand value of cities. Supporting local agricultural production contributes to the economic development of the region and strengthens the promotion of the region. In this process, the historical and cultural richness of the cities becomes more visible, which gives a positive impetus to city branding. By emphasizing the critical role of geographically indicated products in city branding, the research aims to provide a new perspective on the literature and can be a guide for other cities interested in this subject. The sample size was determined according to a margin of error of 5 and a confidence interval of 95 Aziz, 2003, p. 58, and a questionnaire was applied to 367 participants for a universe of 7944 people. While selecting the sample, the non-probability sampling method, in which the probability of each participant being selected is unknown, was preferred and the random sampling method, which provides convenience in terms of time management, was used. The findings of the study may contribute to the development of a more comprehensive understanding of the interaction of city branding and geographically indicated products. By highlighting the unique qualities and high quality of the region, one can contribute to both the promotion and economic development of that region. The results reveal that geographically indicated products have positive effects on city branding. In order to maximize this effect, local administrators should disseminate awareness-raising and promotional activities about geographical indications to both the people of the region and visitors.

 The main purpose of this research is to examine the importance of hazelnuts, which have received geographical indications in Giresun, in the branding process of the city. The study, which was formed as a result of the translation of the thesis study titled The Role of Geographically Indicated Products in the Branding Process of Cities: The Case of Giresun Hazelnut, evaluates the role of geographically indicated products in the branding of cities through the example of the internationally recognized Giresun hazelnut. In the study, quantitative methods and survey based survey method were used. Geographically indicated products and traditional culinary culture have a significant impact on the process of building the brand value of cities. Supporting local agricultural production contributes to the economic development of the region and strengthens the promotion of the region. In this process, the historical and cultural richness of the cities becomes more visible, which gives a positive impetus to city branding. By emphasizing the critical role of geographically indicated products in city branding, the research aims to provide a new perspective on the literature and can be a guide for other cities interested in this subject. The sample size was determined according to a margin of error of 5 and a confidence interval of 95 Aziz, 2003, p. 58, and a questionnaire was applied to 367 participants for a universe of 7944 people. While selecting the sample, the non-probability sampling method, in which the probability of each participant being selected is unknown, was preferred and the random sampling method, which provides convenience in terms of time management, was used. The findings of the study may contribute to the development of a more comprehensive understanding of the interaction of city branding and geographically indicated products. By highlighting the unique qualities and high quality of the region, one can contribute to both the promotion and economic development of that region. The results reveal that geographically indicated products have positive effects on city branding. In order to maximize this effect, local administrators should disseminate awareness-raising and promotional activities about geographical indications to both the people of the region and visitors.

 The main purpose of this research is to examine the importance of hazelnuts, which have received geographical indications in Giresun, in the branding process of the city. The study, which was formed as a result of the translation of the thesis study titled The Role of Geographically Indicated Products in the Branding Process of Cities: The Case of Giresun Hazelnut, evaluates the role of geographically indicated products in the branding of cities through the example of the internationally recognized Giresun hazelnut. In the study, quantitative methods and survey based survey method were used. Geographically indicated products and traditional culinary culture have a significant impact on the process of building the brand value of cities. Supporting local agricultural production contributes to the economic development of the region and strengthens the promotion of the region. In this process, the historical and cultural richness of the cities becomes more visible, which gives a positive impetus to city branding. By emphasizing the critical role of geographically indicated products in city branding, the research aims to provide a new perspective on the literature and can be a guide for other cities interested in this subject. The sample size was determined according to a margin of error of 5 and a confidence interval of 95 Aziz, 2003, p. 58, and a questionnaire was applied to 367 participants for a universe of 7944 people. While selecting the sample, the non-probability sampling method, in which the probability of each participant being selected is unknown, was preferred and the random sampling method, which provides convenience in terms of time management, was used. The findings of the study may contribute to the development of a more comprehensive understanding of the interaction of city branding and geographically indicated products. By highlighting the unique qualities and high quality of the region, one can contribute to both the promotion and economic development of that region. The results reveal that geographically indicated products have positive effects on city branding. In order to maximize this effect, local administrators should disseminate awareness-raising and promotional activities about geographical indications to both the people of the region and visitors.

 Araştırmanın ana amacı, Giresunda coğrafi işaret almış fındığın, şehrin markalaşma sürecindeki önemini incelemektir. Bu çalışma şehirlerin markalaşmasında coğrafi işaretli ürünlerin rolünü, uluslararası alanda tanınan Giresun fındığı örneği üzerinden değerlendirmektedir. Araştırmada, nicel yöntemler ve tarama desenine dayalı anket yöntemi kullanılmıştır. Coğrafi işaretli ürünler ve geleneksel mutfak kültürü, şehirlerin marka değerini oluşturma sürecinde önemli bir etkiye sahiptir. Yerel tarımsal üretimin desteklenmesi, bölgenin ekonomik anlamda gelişimine katkıda bulunur ve bölgenin tanıtımını güçlendirir. Bu süreçte, şehirlerin tarihi ve kültürel zenginlikleri daha görünür hale gelir, bu da şehir markalaşmasına pozitif bir ivme kazandırır. Araştırma, coğrafi işaretli ürünlerin şehir markalaşmasındaki kritik rolünü vurgulayarak, literatüre yeni bir bakış açısı sunmayı amaçlamaktadır ve bu konuya ilgi duyan diğer şehirler için de yol gösterici olabilir. 5 hata payı ve 95 güven aralığıyla örneklem büyüklüğü belirlenmiş olup Aziz, 2003, s. 58, 7944 kişilik bir evren için 367 katılımcıya anket uygulanmıştır. Örneklem seçimi yapılırken, her bir katılımcının seçilme olasılığının bilinmediği olasılıksız örnekleme yöntemi tercih edilmiş ve zaman yönetimi açısından kolaylık sağlayan rastgele örnekleme yöntemi kullanılmıştır. Araştırmanın bulguları, şehir markalaşması ile coğrafi işaretli ürünlerin etkileşimi üzerine daha kapsamlı bir anlayış geliştirilmesine katkı sağlayabilir. Bölgenin kendine özgü niteliklerini ve yüksek kalitesini öne çıkararak, o bölgenin hem tanıtımına hem de ekonomik gelişimine katkıda bulunulabilir. Sonuçlar, coğrafi işaretli ürünlerin şehir markalaşmasına olumlu etkileri olduğunu ortaya koymaktadır. Bu etkinin en üst düzeye çıkarılması için, yerel yöneticilerin coğrafi işaretlerle ilgili bilinçlendirme ve tanıtım çalışmalarını hem bölge halkına hem de ziyaretçilere yönelik olarak yaygınlaştırmaları gerekmektedir.

Makale detayları

The Importance Of Geographıcally Indıcated Products In Cıty Brandıng: The Example Of Giresun Hazelnut

Yazarlar:

Sule Karadag Alcı | Hacı Ömer Karataş

Yayıncı:

Giresun University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.10 Issue 2, pp.377-403

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337060

pISSN:

2149-3391

Giresun Chubby Hazelnut

Branding

City Branding

Geographical Indication.Giresun Tombul Fındığı

Markalaşma

Şehir Markalaşması

Coğrafi İşaret

Sayı

Makale detayları

Yazarlar: Sule Karadag Alcı | Hacı Ömer Karataş

Yayıncı: Giresun University

Ana Başlıklar: Halkla İlişkiler

Dergi: Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.10 Issue 2, pp.377-403

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001337060

pISSN: 2149-3391

Sayı

Yazarlar:

Sule Karadag Alcı | Hacı Ömer Karataş

Yayıncı:

Giresun University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.10 Issue 2, pp.377-403

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337060

pISSN:

2149-3391