The Effect of mayor candidate image on voter behavior

İsmail Başaran; Adem Babacan

Makale detayları

The Effect of mayor candidate image on voter behavior

Yazarlar:

İsmail Başaran | Adem Babacan

Yayıncı:

Burdur Mehmet Akif Ersoy University

Ana Başlıklar:

Kamu Ekonomisi

Dergi:

Oğuzhan Sosyal Bilimler Dergisi Vol.7 Issue 1, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001353602

pISSN:

2687-5845

Anahtar kelimeler:

Özet:

 The mayoral elections within the local government elections differ from other elections. They particularly differ from the parliamentary elections in that the personal characteristics of the mayoral candidate are prioritized. It is considered that the personal characteristics of the mayor are significant as a factor determining the candidate preference of the voters. In this study, nine important characteristics were determined with the help of the SWARA method by applying expert opinion. These characteristics were determined as the mayors knowledge of urban problems, local government experience, level of education, being born in the electoral district, is known in the electoral district, profession, being able to speak impressively, age and gender. In the next stage, a randomly selected 2000-person voter base in Manisa province was reached and their opinions were sought. The opinions of 292 people who responded were utilized. These characteristics were weighted according to the order of priority using the Analytical Hierarchy Process AHP Method. It was attempted to determine how the characteristics of the mayoral candidate affected the voter behavior as a result of these weightings. It was determined that the importance level of the three determined criteria was relatively more important than the others.

 The mayoral elections within the local government elections differ from other elections. They particularly differ from the parliamentary elections in that the personal characteristics of the mayoral candidate are prioritized. It is considered that the personal characteristics of the mayor are significant as a factor determining the candidate preference of the voters. In this study, nine important characteristics were determined with the help of the SWARA method by applying expert opinion. These characteristics were determined as the mayors knowledge of urban problems, local government experience, level of education, being born in the electoral district, is known in the electoral district, profession, being able to speak impressively, age and gender. In the next stage, a randomly selected 2000-person voter base in Manisa province was reached and their opinions were sought. The opinions of 292 people who responded were utilized. These characteristics were weighted according to the order of priority using the Analytical Hierarchy Process AHP Method. It was attempted to determine how the characteristics of the mayoral candidate affected the voter behavior as a result of these weightings. It was determined that the importance level of the three determined criteria was relatively more important than the others.

 The mayoral elections within the local government elections differ from other elections. They particularly differ from the parliamentary elections in that the personal characteristics of the mayoral candidate are prioritized. It is considered that the personal characteristics of the mayor are significant as a factor determining the candidate preference of the voters. In this study, nine important characteristics were determined with the help of the SWARA method by applying expert opinion. These characteristics were determined as the mayors knowledge of urban problems, local government experience, level of education, being born in the electoral district, is known in the electoral district, profession, being able to speak impressively, age and gender. In the next stage, a randomly selected 2000-person voter base in Manisa province was reached and their opinions were sought. The opinions of 292 people who responded were utilized. These characteristics were weighted according to the order of priority using the Analytical Hierarchy Process AHP Method. It was attempted to determine how the characteristics of the mayoral candidate affected the voter behavior as a result of these weightings. It was determined that the importance level of the three determined criteria was relatively more important than the others.

 Yerel yönetim seçimleri içerisinde bulunan belediye başkan seçimleri diğer seçimlerden farklılıklar gösterir. Özellikle de milletvekili seçimlerine göre belediye başkan adayının kişisel özelliklerin öncelenmesi olarak farklılıklar gösterir. Seçmenlerin aday tercihini belirleyen bir faktör olarak belediye başkanının kişisel özelliklerinin belirgin olduğu göz önünde bulunmaktadır. Bu çalışmada uzman görüşüne başvurarak dokuz önemli özellik SWARA metodu yardımıyla belirlendi. Bu özellikler belediye başkanının kent sorunlarını biliyor olması, yerel yönetim deneyimi, eğitim seviyesi, seçim bölgesi doğumlu olması, seçim bölgesinde tanınırbilinir olması, mesleği, etkileyici konuşabilmesi, yaşı ve cinsiyeti olarak belirlendi. Sonraki aşamada Manisa ilindeki rastgele seçilen 2000 kişilik seçmen kitlesine ulaşılarak fikirlerine başvuruldu. Geriye dönüş yapan 292 kişinin görüşlerinden faydalanıldı. Analitik Hiyerarşi Proses AHP Yöntemi kullanılarak bu özellikler öncelik sırasına göre ağırlıklandırıldı. Belediye başkan adayının sahip olduğu özelliklerin, yapılan bu ağırlıklandırmalar neticesinde seçmen davranışı nasıl etkilediği belirlenmeye çalışıldı. Belirlenen üç kriterin önem seviyesinin diğerlerine göre görece daha önemli olduğu tespit edildi.

Makale detayları

The Effect of mayor candidate image on voter behavior

Yazarlar:

İsmail Başaran | Adem Babacan

Yayıncı:

Burdur Mehmet Akif Ersoy University

Ana Başlıklar:

Kamu Ekonomisi

Dergi:

Oğuzhan Sosyal Bilimler Dergisi Vol.7 Issue 1, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001353602

pISSN:

2687-5845

Voter Opinion

Local Government

SWARA

AHPSeçmen Görüşü

Yerel Yönetim

SWARA

AHP

Sayı

Makale detayları

Yazarlar: İsmail Başaran | Adem Babacan

Yayıncı: Burdur Mehmet Akif Ersoy University

Ana Başlıklar: Kamu Ekonomisi

Dergi: Oğuzhan Sosyal Bilimler Dergisi Vol.7 Issue 1, pp.1-15

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001353602

pISSN: 2687-5845

Sayı

Yazarlar:

İsmail Başaran | Adem Babacan

Yayıncı:

Burdur Mehmet Akif Ersoy University

Ana Başlıklar:

Kamu Ekonomisi

Dergi:

Oğuzhan Sosyal Bilimler Dergisi Vol.7 Issue 1, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001353602

pISSN:

2687-5845