COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING

Anıl SERIFSOY

doi:https://doi.org/10.17261/Pressacademia.2021.1418

Makale detayları

COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING

Yazarlar:

Anıl SERIFSOY

Yayıncı:

PressAcademia

Ana Başlıklar:

Yönetim | Genel yönetim

Dergi:

PressAcademia Procedia 2021 Vol.13 Issue 1, pp.31-35

Belge Tipi:

Makale

Yayın Tarihi:

7/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000775068

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2021.1418

Özet:

 

Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. 
Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data.
Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing.  
Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.

Makale detayları

COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING

Yazarlar: Anıl SERIFSOY

Yayıncı: PressAcademia

Ana Başlıklar: Yönetim | Genel yönetim

Dergi: PressAcademia Procedia 2021 Vol.13 Issue 1, pp.31-35

Belge Tipi: Makale

Yayın Tarihi: 7/2021

Belge Dili: İngilizce

Document ID (Org No.): 2000775068

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2021.1418

Sayı

Yazarlar:

Anıl SERIFSOY

Yayıncı:

PressAcademia

Ana Başlıklar:

Yönetim | Genel yönetim

Dergi:

PressAcademia Procedia 2021 Vol.13 Issue 1, pp.31-35

Belge Tipi:

Makale

Yayın Tarihi:

7/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000775068

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2021.1418