The Effects of Self-Esteem and Online Privacy Concern on Generations’ Attitudes Towards Instagram

Müge Bekman; Eyüp Al

Makale detayları

The Effects of Self-Esteem and Online Privacy Concern on Generations’ Attitudes Towards Instagram

Yazarlar:

Müge Bekman | Eyüp Al

Yayıncı:

Akdeniz University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 43, pp.134-160

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001304517

pISSN:

2619-9718

Anahtar kelimeler:

Özet:

 This article examines the interplay of generational differences, self-esteem, and online privacy concerns and how these factors shape attitudes towards Instagram. The data collected from 482 respondents have been investigated for mediation analysis based on the least squares method. Ordinary least square and regression models are used together as the method of the article. It has been determined that generation directly affects attitudes. Y generation individuals have more positive attributes towards Instagram than generation X. Similarly, generation Z has more positive Instagram attributes than generation X. The interactions between predictors are also significant. As self-esteem decreases from generation X to Y, their positive attitudes tend to increase. This is also true for the Z compared to the X. The effect of social generation difference has also been discovered for online identity-Instagram privacy concern. This effect has been detected between the X to Z and Y to Z generations. Compared to the X, the Z generation has fewer online identity-Instagram privacy concern. Therefore, while social generation differences have a direct and significant effect on the attitude towards Instagram, self-esteem and privacy concerns also play important roles as mediating variables. In the article, the Online Privacy Concern Scale has been revised as the Online Identity-Instagram Privacy Concern Scale, and the Social Media Addiction Scale Adult Form has been revised as the Scale of Attitude towards Instagram, based on validity and reliability tests.

 This article examines the interplay of generational differences, self-esteem, and online privacy concerns and how these factors shape attitudes towards Instagram. The data collected from 482 respondents have been investigated for mediation analysis based on the least squares method. Ordinary least square and regression models are used together as the method of the article. It has been determined that generation directly affects attitudes. Y generation individuals have more positive attributes towards Instagram than generation X. Similarly, generation Z has more positive Instagram attributes than generation X. The interactions between predictors are also significant. As self-esteem decreases from generation X to Y, their positive attitudes tend to increase. This is also true for the Z compared to the X. The effect of social generation difference has also been discovered for online identity-Instagram privacy concern. This effect has been detected between the X to Z and Y to Z generations. Compared to the X, the Z generation has fewer online identity-Instagram privacy concern. Therefore, while social generation differences have a direct and significant effect on the attitude towards Instagram, self-esteem and privacy concerns also play important roles as mediating variables. In the article, the Online Privacy Concern Scale has been revised as the Online Identity-Instagram Privacy Concern Scale, and the Social Media Addiction Scale Adult Form has been revised as the Scale of Attitude towards Instagram, based on validity and reliability tests.

 This article examines the interplay of generational differences, self-esteem, and online privacy concerns and how these factors shape attitudes towards Instagram. The data collected from 482 respondents have been investigated for mediation analysis based on the least squares method. Ordinary least square and regression models are used together as the method of the article. It has been determined that generation directly affects attitudes. Y generation individuals have more positive attributes towards Instagram than generation X. Similarly, generation Z has more positive Instagram attributes than generation X. The interactions between predictors are also significant. As self-esteem decreases from generation X to Y, their positive attitudes tend to increase. This is also true for the Z compared to the X. The effect of social generation difference has also been discovered for online identity-Instagram privacy concern. This effect has been detected between the X to Z and Y to Z generations. Compared to the X, the Z generation has fewer online identity-Instagram privacy concern. Therefore, while social generation differences have a direct and significant effect on the attitude towards Instagram, self-esteem and privacy concerns also play important roles as mediating variables. In the article, the Online Privacy Concern Scale has been revised as the Online Identity-Instagram Privacy Concern Scale, and the Social Media Addiction Scale Adult Form has been revised as the Scale of Attitude towards Instagram, based on validity and reliability tests.

 Bu makale, kuşak farkları, özsaygı ve çevrimiçi gizlilik endişelerinin etkileşimini ve bu faktörlerin Instagrama yönelik tutumları nasıl şekillendirdiğini incelemektedir. 482 katılımcıdan toplanan veriler, en küçük kareler yöntemine dayalı aracılık analizi ile incelenmiştir. Makalenin yöntemi olarak sıradan en küçük kare ve regresyon modeli birlikte kullanılmıştır. Kuşağın tutumları doğrudan etkilediği tespit edilmiştir. Y kuşağı bireyleri, X kuşağına kıyasla Instagrama karşı daha olumlu niteliklere sahiptir. Benzer şekilde Z kuşağı, X kuşağına kıyasla daha olumlu Instagram özelliklerine sahiptir. Belirleyiciler arasındaki etkileşimler de önemlidir. Benlik saygısı X kuşağından Y kuşağına düştükçe, olumlu tutumları artma eğilimindedir. Bu, X ile karşılaştırıldığında Z için de geçerlidir. Sosyal kuşak farkının etkisi, çevrimiçi kimlik-Instagram mahremiyet kaygısı için de keşfedilmiştir. Bu etki, Xten Zye ve Yden Zye nesiller arasında tespit edilmiştir. X ile karşılaştırıldığında, Z kuşağı daha az çevrimiçi kimlik-Instagram mahremiyet kaygısına sahiptir. Bu nedenle sosyal kuşak farklılıkları Instagrama yönelik tutum üzerinde doğrudan ve anlamlı bir etkiye sahipken, benlik saygısı ve mahremiyet kaygıları da aracı değişkenler olarak önemli rol oynamaktadır. Makalede, Çevrimiçi Mahremiyet Endişesi Ölçeği, Çevrimiçi Kimlik-Instagram Mahremiyet Endişesi Ölçeği olarak revize edilmiş ve Sosyal Medya Bağımlılığı Ölçeği Yetişkin Formu, Instagrama Karşı Tutum Ölçeği olarak, geçerlik ve güvenirlik testleri temelinde revize edilmiştir.

Makale detayları

The Effects of Self-Esteem and Online Privacy Concern on Generations’ Attitudes Towards Instagram

Yazarlar:

Müge Bekman | Eyüp Al

Yayıncı:

Akdeniz University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 43, pp.134-160

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001304517

pISSN:

2619-9718

Social Generation

Attitudes Towards Instagram

Self-Esteem

Online Identity-Instagram Privacy Concern

Social MediaSosyal Kuşak

Instagram’a Yönelik Tutumlar

Benlik Saygısı

Çevrimiçi Kimlik-Instagram Mahremiyet Kaygısı

Sosyal Medya

Sayı

Makale detayları

Yazarlar: Müge Bekman | Eyüp Al

Yayıncı: Akdeniz University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 43, pp.134-160

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001304517

pISSN: 2619-9718

Sayı

Yazarlar:

Müge Bekman | Eyüp Al

Yayıncı:

Akdeniz University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 43, pp.134-160

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001304517

pISSN:

2619-9718