Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey

Sercan ŞENGÜN; Selcen OZTURKCAN

Makale detayları

Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey

Yazarlar:

Sercan ŞENGÜN | Selcen OZTURKCAN

Yayıncı:

Olgun KİTAPCI

Ana Başlıklar:

Media and communication | Yönetim

Dergi:

Studies On Marketing Insights 2020 Vol.4 Issue 1, pp.44-56

Belge Tipi:

Makale

Yayın Tarihi:

7/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000773949

Sıklık:

Aylık

eISSN:

2667-6591

Anahtar kelimeler:

Özet:

 

In this study, we investigate the business disruption effects of mobile technologies for the videogame industry in Turkey. Previous research shows that before mobile gaming became prevalent globally, the Turkish videogame industry was extremely small and lacked any success stories for either console or PC platforms. The rise in mobile and the so-called “casual” gaming gave the local industry a competitive advantage on a global scale. To capture the nuances of this disruptive transition, we performed structured interviews with gaming industry experts and analyzed prominent discussion forums for primary and secondary data collections, respectively. We especially focused on answering the following questions: (1) how prepared were Turkish videogame development companies in handling the mobile disruptive change; (2) what kind of transformations they experienced in their business plans and practices as a result; (3) how the disruption affected the way they viewed their customer base; and finally (4) what future disruptions they expect in their industry.

Makale detayları

Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey

Yazarlar:

Sercan ŞENGÜN | Selcen OZTURKCAN

Yayıncı:

Olgun KİTAPCI

Ana Başlıklar:

Media and communication | Yönetim

Dergi:

Studies On Marketing Insights 2020 Vol.4 Issue 1, pp.44-56

Belge Tipi:

Makale

Yayın Tarihi:

7/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000773949

Sıklık:

Aylık

eISSN:

2667-6591

videogames

digital games

games

mobile

disruption

Sayı

Makale detayları

Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey

Yazarlar: Sercan ŞENGÜN | Selcen OZTURKCAN

Yayıncı: Olgun KİTAPCI

Ana Başlıklar: Media and communication | Yönetim

Dergi: Studies On Marketing Insights 2020 Vol.4 Issue 1, pp.44-56

Belge Tipi: Makale

Yayın Tarihi: 7/2020

Belge Dili: İngilizce

Document ID (Org No.): 2000773949

Sıklık: Aylık

eISSN: 2667-6591

videogames

digital games

games

mobile

disruption

Sayı

Yazarlar:

Sercan ŞENGÜN | Selcen OZTURKCAN

Yayıncı:

Olgun KİTAPCI

Ana Başlıklar:

Media and communication | Yönetim

Dergi:

Studies On Marketing Insights 2020 Vol.4 Issue 1, pp.44-56

Belge Tipi:

Makale

Yayın Tarihi:

7/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000773949

Sıklık:

Aylık

eISSN:

2667-6591