Marketing of the Library-information Services

Ivanka Yankova

Makale detayları

Marketing of the Library-information Services

Yazarlar:

Ivanka Yankova

Yayıncı:

Balkan Libraries Union

Dergi:

Journal of Balkan Libraries Union 2013 Vol.1 Issue 1, pp.7-13

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

İngilizce

Document ID (Org No.):

2000492801

Sıklık:

Yıllık

eISSN:

2148-9823

pISSN:

2148-077X

Özet:

 


Today consumer of library services is in the center of the Library Marketing. The study examines the nature of the library services and the challenges that different aspects and elements meet nowadays – information intermediation, protection of intellectual property and personal data, depending on market conditions and rules of the game. The mission of the library is now highly modified and dynamic, because it combines the need for a high public reputation with the requirement to mobilize the creative talent and motivation of all employees. The library concept combines the mission, the conceptual idea, objectives, priorities, tasks, pathways, mechanisms and responsibilities for public long term.

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Makale detayları

Marketing of the Library-information Services

Yazarlar: Ivanka Yankova

Yayıncı: Balkan Libraries Union

Dergi: Journal of Balkan Libraries Union 2013 Vol.1 Issue 1, pp.7-13

Belge Tipi: Makale

Yayın Tarihi: 11/2013

Belge Dili: İngilizce

Document ID (Org No.): 2000492801

Sıklık: Yıllık

eISSN: 2148-9823

pISSN: 2148-077X

Sayı

Yazarlar:

Ivanka Yankova

Yayıncı:

Balkan Libraries Union

Dergi:

Journal of Balkan Libraries Union 2013 Vol.1 Issue 1, pp.7-13

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

İngilizce

Document ID (Org No.):

2000492801

Sıklık:

Yıllık

eISSN:

2148-9823

pISSN:

2148-077X