AN ANALYSIS OF THE STUDIES MADE IN TURKEY ON NEW MEDIA IN HEALTH COMMUNICATION

Gizem Berber

Makale detayları

AN ANALYSIS OF THE STUDIES MADE IN TURKEY ON NEW MEDIA IN HEALTH COMMUNICATION

Yazarlar:

Gizem Berber

Yayıncı:

Giresun University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Tirebolu İletişim Fakültesi Akademik Dergisi Vol.1 Issue 1, pp.1-23

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309624

pISSN:

3023-6711

Anahtar kelimeler:

Özet:

 This study aims to investigate the use of new media in health communication in Turkey, determine the impact of new media on health communication, and establish the importance of new media in health communication. A content analysis was conducted, encompassing articles and theses in YÖKTEZ, Dergipark, and Google Scholar databases. A search for new media in health communication was performed in Dergipark and Google Scholar databases, leading to the identification of 104 published articles in Turkey. In the YÖKTEZ database, a directory search was performed using the term health communication, resulting in the identification of 119 masters and doctoral theses. Studies that used keywords such as health communication and new media, including social media platforms Twitter, Instagram, Facebook, and websites, were included in the analysis. Within these boundaries, 28 articles in Dergipark and Google Scholar databases, 4 doctoral theses, and 17 masters theses were analyzed, totaling 21 studies. The findings indicate that most of the articles and theses were related to social media, particularly during crisis situations such as the pandemic, where it was found to be effective in informing the public and facilitating the peer-to-peer exchange of information. Health organizations and professionals can use new media to reach their target audience faster, disseminate health campaigns, and engage in health marketing activities to reach more people. However, it should be noted that ethical control over health information in new media is challenging.

 This study aims to investigate the use of new media in health communication in Turkey, determine the impact of new media on health communication, and establish the importance of new media in health communication. A content analysis was conducted, encompassing articles and theses in YÖKTEZ, Dergipark, and Google Scholar databases. A search for new media in health communication was performed in Dergipark and Google Scholar databases, leading to the identification of 104 published articles in Turkey. In the YÖKTEZ database, a directory search was performed using the term health communication, resulting in the identification of 119 masters and doctoral theses. Studies that used keywords such as health communication and new media, including social media platforms Twitter, Instagram, Facebook, and websites, were included in the analysis. Within these boundaries, 28 articles in Dergipark and Google Scholar databases, 4 doctoral theses, and 17 masters theses were analyzed, totaling 21 studies. The findings indicate that most of the articles and theses were related to social media, particularly during crisis situations such as the pandemic, where it was found to be effective in informing the public and facilitating the peer-to-peer exchange of information. Health organizations and professionals can use new media to reach their target audience faster, disseminate health campaigns, and engage in health marketing activities to reach more people. However, it should be noted that ethical control over health information in new media is challenging.

 This study aims to investigate the use of new media in health communication in Turkey, determine the impact of new media on health communication, and establish the importance of new media in health communication. A content analysis was conducted, encompassing articles and theses in YÖKTEZ, Dergipark, and Google Scholar databases. A search for new media in health communication was performed in Dergipark and Google Scholar databases, leading to the identification of 104 published articles in Turkey. In the YÖKTEZ database, a directory search was performed using the term health communication, resulting in the identification of 119 masters and doctoral theses. Studies that used keywords such as health communication and new media, including social media platforms Twitter, Instagram, Facebook, and websites, were included in the analysis. Within these boundaries, 28 articles in Dergipark and Google Scholar databases, 4 doctoral theses, and 17 masters theses were analyzed, totaling 21 studies. The findings indicate that most of the articles and theses were related to social media, particularly during crisis situations such as the pandemic, where it was found to be effective in informing the public and facilitating the peer-to-peer exchange of information. Health organizations and professionals can use new media to reach their target audience faster, disseminate health campaigns, and engage in health marketing activities to reach more people. However, it should be noted that ethical control over health information in new media is challenging.

 Bu çalışmada Türkiyede sağlık iletişiminde yeni medyanın kullanımını görmek, yeni medyanın sağlık iletişimine etkisini ve sağlık iletişiminde yeni medyanın önemini belirlemek amacıyla YÖKTEZ, Dergipark, Google Akademik veri tabanlarında makaleler ve tezleri kapsayan içerik analizi gerçekleştirilmiştir. Dergipark ve Google Akademik veri tabanlarında arama yerlerine sağlık iletişiminde yeni medya yazılarak Türkiyede yayınlanan 104 makaleye ulaşılmıştır. YÖKTEZ veritabanında ise arama yerine sağlık iletişimi yazılarak dizin taraması yapılmıştır. Dizin taraması sonucunda 119 yüksek lisans ve doktora tezine ulaşılmıştır. Makale ve tezlerin anahtar kelimeleri içerisinde sağlık iletişimi ve sağlıkla beraber yeni medya, yeni medya kapsamında yer alan sosyal medya twitter, instagram, facebook, web sitesi vb. kavramların kullanıldığı çalışmalar seçilerek analize dahil edilmiştir. Bu sınırlar kapsamında; Dergipark ve Google Akademik veri tabanında 28 makale, YÖKTEZ veri tabanında 4 doktora tezi ve 17 yüksek lisans tezi olmak üzere 21 tez analize dahil edilmiştir. Çalışma sonucunda, makale ve tezlerin çoğunlukla sosyal medyayla ilgili olduğu belirlenmiştir. Özellikle pandemi gibi kriz süreçlerinde hem toplumun bilgilendirilmesinde hem de bireylerin bu konuda birbirleriyle bilgi alışverişinde oldukça etkin kullanıldığı görülmektedir. Sağlık kuruluşları ve sağlık profesyonelleri yeni medya sayesinde hedef kitlesine daha hızlı ulaşabilmekte, sağlık kampanyalarını ve sağlıkta pazarlama faaliyetlerini daha fazla kişiye ulaştırabilmektedirler. Yeni medyanın sağladığı kolaylıkların yanı sıra yeni medyada yer alan sağlık bilgilerinin etik açıdan kontrolünün zor olduğu vurgulanan bir diğer noktadır.

Makale detayları

AN ANALYSIS OF THE STUDIES MADE IN TURKEY ON NEW MEDIA IN HEALTH COMMUNICATION

Yazarlar:

Gizem Berber

Yayıncı:

Giresun University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Tirebolu İletişim Fakültesi Akademik Dergisi Vol.1 Issue 1, pp.1-23

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309624

pISSN:

3023-6711

Healthcare

healthcare marketing

health communication

new media

content analysisSağlık hizmeti

Sağlık hizmetleri pazarlaması

sağlık iletişimi

yeni medya

içerik analizi

Sayı

Makale detayları

Yazarlar: Gizem Berber

Yayıncı: Giresun University

Ana Başlıklar: İletişim Çalışmaları

Dergi: Tirebolu İletişim Fakültesi Akademik Dergisi Vol.1 Issue 1, pp.1-23

Belge Tipi: Makale

Yayın Tarihi: 10/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001309624

pISSN: 3023-6711

Sayı

Yazarlar:

Gizem Berber

Yayıncı:

Giresun University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Tirebolu İletişim Fakültesi Akademik Dergisi Vol.1 Issue 1, pp.1-23

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309624

pISSN:

3023-6711