Review of the Hedonic Consumption Perceptions Based on Gender and Shopping Habits of Undergraduates: Manisa Celal Bayar University School of Physical Education and Sports Case

Tuncay ÖKTEM; Günay ÖKTEM; Halil İbrahim GENÇ

Makale detayları

Review of the Hedonic Consumption Perceptions Based on Gender and Shopping Habits of Undergraduates: Manisa Celal Bayar University School of Physical Education and Sports Case

Yazarlar:

Tuncay ÖKTEM | Günay ÖKTEM | Halil İbrahim GENÇ

Yayıncı:

Uluslararası Bilim Kültür ve Spor Derneği

Dergi:

International Journal of Sport Culture and Science 2017 Vol.5 Issue 1, pp.20-26

Belge Tipi:

Makale

Yayın Tarihi:

3/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000475480

Sıklık:

Üç Aylık

pISSN:

2148-1148

Özet:

 


The purpose of this study is analyzing hedonic consumption perceptions based on gender
variable and shopping habits of university students. The population of the study is Manisa
Celal Bayar University School of Physical Education and Sports students, and the sample is
130 students chosen by random sampling. Data collection tools consist of three sections. First
section is questions related to demographic spesifications, second section is questions about
shopping behaviours, third section is questions about hedonic consumptions. The scale
developed by Arnold and Reynolds (2003) was used to measure hedonic consumption
reasons. Cronbach Alpha Value of this study was found as .869. In order to determine hedonic
consumption perceptions based on gender, T-test was applied. As a result, it was determined
that there is a significant difference for following shopping behaviours based on gender
variable, shopping for adventure (p=,000<0,05), shopping for making other people happy
(p=,000<0,05), shopping for being social (p=,005<0,05). 

.

Makale detayları

Review of the Hedonic Consumption Perceptions Based on Gender and Shopping Habits of Undergraduates: Manisa Celal Bayar University School of Physical Education and Sports Case

Yazarlar: Tuncay ÖKTEM | Günay ÖKTEM | Halil İbrahim GENÇ

Yayıncı: Uluslararası Bilim Kültür ve Spor Derneği

Dergi: International Journal of Sport Culture and Science 2017 Vol.5 Issue 1, pp.20-26

Belge Tipi: Makale

Yayın Tarihi: 3/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000475480

Sıklık: Üç Aylık

pISSN: 2148-1148

Sayı

Yazarlar:

Tuncay ÖKTEM | Günay ÖKTEM | Halil İbrahim GENÇ

Yayıncı:

Uluslararası Bilim Kültür ve Spor Derneği

Dergi:

International Journal of Sport Culture and Science 2017 Vol.5 Issue 1, pp.20-26

Belge Tipi:

Makale

Yayın Tarihi:

3/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000475480

Sıklık:

Üç Aylık

pISSN:

2148-1148