A RESEARCH on PERCEIVED PRODUCT RISK in DIGITAL SECOND-HAND PRODUCT PLATFORMS

Emre Yıldırım

Makale detayları

A RESEARCH on PERCEIVED PRODUCT RISK in DIGITAL SECOND-HAND PRODUCT PLATFORMS

Yazarlar:

Emre Yıldırım

Yayıncı:

Sakarya University

Ana Başlıklar:

İşletme

Dergi:

İşletme Bilimi Dergisi Vol.11 Issue 1, pp.63-78

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001288046

pISSN:

2148-0737

Anahtar kelimeler:

Özet:

 Aim: Perceived risk is an important determinant on consumers attitudes towards second-hand products and their purchase intentions. In digital platforms where there is no physical contact or observation, especially product-based risk perceptions of consumers come to the fore. From this point of view, in this study, it is aimed to determine the types of product-based risks that consumers perceive only for second-hand products. Method: A mixed method was adopted in this research. A survey was applied to 150 participants who bought or did not buy second-hand products from digital second-hand product platforms before. The findings obtained from the open-ended questions were analyzed with the qualitative method. Findings: A total of 9 themes were revealed, including hygiene, carelessness  misuse, performance, condition, warranty, asymmetric information, bad  negative energy, health and originality of the risk of second-hand products. Conclusions: In addition to facilitating the second-hand product shopping process, digital platforms also increase consumers product-based risk perceptions. Lack of confidence due to the product is not as described and incomplete information, brings along especially hygiene and health concerns.

 Aim: Perceived risk is an important determinant on consumers attitudes towards second-hand products and their purchase intentions. In digital platforms where there is no physical contact or observation, especially product-based risk perceptions of consumers come to the fore. From this point of view, in this study, it is aimed to determine the types of product-based risks that consumers perceive only for second-hand products. Method: A mixed method was adopted in this research. A survey was applied to 150 participants who bought or did not buy second-hand products from digital second-hand product platforms before. The findings obtained from the open-ended questions were analyzed with the qualitative method. Findings: A total of 9 themes were revealed, including hygiene, carelessness  misuse, performance, condition, warranty, asymmetric information, bad  negative energy, health and originality of the risk of second-hand products. Conclusions: In addition to facilitating the second-hand product shopping process, digital platforms also increase consumers product-based risk perceptions. Lack of confidence due to the product is not as described and incomplete information, brings along especially hygiene and health concerns.

 Aim: Perceived risk is an important determinant on consumers attitudes towards second-hand products and their purchase intentions. In digital platforms where there is no physical contact or observation, especially product-based risk perceptions of consumers come to the fore. From this point of view, in this study, it is aimed to determine the types of product-based risks that consumers perceive only for second-hand products. Method: A mixed method was adopted in this research. A survey was applied to 150 participants who bought or did not buy second-hand products from digital second-hand product platforms before. The findings obtained from the open-ended questions were analyzed with the qualitative method. Findings: A total of 9 themes were revealed, including hygiene, carelessness  misuse, performance, condition, warranty, asymmetric information, bad  negative energy, health and originality of the risk of second-hand products. Conclusions: In addition to facilitating the second-hand product shopping process, digital platforms also increase consumers product-based risk perceptions. Lack of confidence due to the product is not as described and incomplete information, brings along especially hygiene and health concerns.

 Amaç: Algılanan riskin tüketicilerin ikinci el ürünlere yönelik tutumları ve satın alma niyetleri üzerinde önemli bir belirleyici olduğu görülmektedir. Fiziksel temas ve gözlemin bulunmadığı dijital platformlarda tüketicilerin özellikle ürün temelli risk algıları ön plana çıkmaktadır. Buradan hareketle, bu çalışmada, tüketicilerin yalnızca ikinci el ürünlere yönelik algılamış oldukları ürün temelli risk türlerinin belirlenmesi amaçlanmıştır. Yöntem: Araştırmada nitel bir yöntem benimsenmiştir. Dijital ikinci el ürün platformlarından ikinci el ürün satın alan  almayan 150 tüketiciye anket uygulanmıştır. Açık uçlu sorulardan elde edilen bulgular içerik analizine tabi tutulmuştur. Bulgular: İkinci el ürün riskine ait hijyen, özensiz  hor kullanım, performans, kondisyon, garanti, asimetrik bilgi, kötü  negatif enerji, sağlık ve orijinallik olmak üzere toplam 9 tema ortaya çıkarılmıştır. Sonuç: Dijital platformlar, ikinci el ürün alışveriş sürecini kolaylaştırmanın yanında tüketicilerin ürün temelli risk algılarını da arttırmaktadır. Ürünün anlatıldığı gibi olmaması ve eksik bilgiden kaynaklı güvensizlik, özellikle hijyen ve sağlık endişelerini beraberinde getirmektedir.

Makale detayları

A RESEARCH on PERCEIVED PRODUCT RISK in DIGITAL SECOND-HAND PRODUCT PLATFORMS

Yazarlar:

Emre Yıldırım

Yayıncı:

Sakarya University

Ana Başlıklar:

İşletme

Dergi:

İşletme Bilimi Dergisi Vol.11 Issue 1, pp.63-78

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001288046

pISSN:

2148-0737

Second-Hand Product

Digital Platform

Riskİkinci El Ürün

Dijital Platform

Risk

Sayı

Makale detayları

A RESEARCH on PERCEIVED PRODUCT RISK in DIGITAL SECOND-HAND PRODUCT PLATFORMS

Yazarlar: Emre Yıldırım

Yayıncı: Sakarya University

Ana Başlıklar: İşletme

Dergi: İşletme Bilimi Dergisi Vol.11 Issue 1, pp.63-78

Belge Tipi: Makale

Yayın Tarihi: 4/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001288046

pISSN: 2148-0737

Second-Hand Product

Digital Platform

Riskİkinci El Ürün

Dijital Platform

Risk

Sayı

Yazarlar:

Emre Yıldırım

Yayıncı:

Sakarya University

Ana Başlıklar:

İşletme

Dergi:

İşletme Bilimi Dergisi Vol.11 Issue 1, pp.63-78

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001288046

pISSN:

2148-0737