EFFECTS OF THE URBAN IMAGE ON THE DESTINATION IMAGE IN HEALTH TOURISM: THE CASE OF SIVAS

Derya Fatma BİÇER; Nurperihan TOSUN; Burak SAYAR; Erkan SAĞLIK

doi:https://doi.org/10.31201/ijhmt.435705

Makale detayları

EFFECTS OF THE URBAN IMAGE ON THE DESTINATION IMAGE IN HEALTH TOURISM: THE CASE OF SIVAS

Yazarlar:

Derya Fatma BİÇER | Nurperihan TOSUN | Burak SAYAR | Erkan SAĞLIK

Yayıncı:

Dilaver TENGİLİMOĞLU

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Health Management and Tourism 2018 Vol.3 Issue 2, pp.87-98

Belge Tipi:

Makale

Yayın Tarihi:

9/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000464637

Sıklık:

Üç Yıllık

eISSN:

2458-9608

DOI:

https://doi.org/10.31201/ijhmt.435705

Özet:

 


This study aims to determine the effects of urban image on destination
image in terms of health tourism. The population of this research, which is
designed as a descriptive and cross-sectional type, consists of people over 18
years of age living in Sivas province center. 387 people were included in the sample
of the study, and 387 people were reached. Survey method was used as data
collection tool. The questionnaire consists of three parts; urban image
scale, destination image scale and questionnaire form designed to measure the
introductory information of the participants. The data were evaluated using
SPSS 21 statistical analyses, correlation and regression analyses. 51% of the
participants are male, 33.1% are public employees, 58.7% have bachelor’s degree
and 19.9% have 1604-2000₺ monthly income. 75.6% of the participants stated that they
have gone to the thermal center before, and 43.6% reported that the purpose of
the trip to the thermal resort was vacation. The perceptions of urban image and
destination image of the participants were found to be above the average.
According to the correlation analysis, there is a positively moderate
correlation between urban image and destination image. The result of regression
analysis is that the urban image influences the image of the region.


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Makale detayları

EFFECTS OF THE URBAN IMAGE ON THE DESTINATION IMAGE IN HEALTH TOURISM: THE CASE OF SIVAS

Yazarlar: Derya Fatma BİÇER | Nurperihan TOSUN | Burak SAYAR | Erkan SAĞLIK

Yayıncı: Dilaver TENGİLİMOĞLU

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: International Journal of Health Management and Tourism 2018 Vol.3 Issue 2, pp.87-98

Belge Tipi: Makale

Yayın Tarihi: 9/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000464637

Sıklık: Üç Yıllık

eISSN: 2458-9608

DOI: https://doi.org/10.31201/ijhmt.435705

Sayı

Yazarlar:

Derya Fatma BİÇER | Nurperihan TOSUN | Burak SAYAR | Erkan SAĞLIK

Yayıncı:

Dilaver TENGİLİMOĞLU

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Health Management and Tourism 2018 Vol.3 Issue 2, pp.87-98

Belge Tipi:

Makale

Yayın Tarihi:

9/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000464637

Sıklık:

Üç Yıllık

eISSN:

2458-9608

DOI:

https://doi.org/10.31201/ijhmt.435705