The Use of Election Posters for Political Communication and Persuasion in 31 March 2024 Local Elections: A Semiological Analysis of Ekrem İmamoğlu’s Posters

Rabia Ereser; Salih Gürbüz; Elif Arslan

Makale detayları

The Use of Election Posters for Political Communication and Persuasion in 31 March 2024 Local Elections: A Semiological Analysis of Ekrem İmamoğlu’s Posters

Yazarlar:

Rabia Ereser | Salih Gürbüz | Elif Arslan

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Göstergebilim

Dergi:

SDÜ İFADE Vol.6 Issue 2, pp.64-83

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337964

pISSN:

2536-5223

Anahtar kelimeler:

Özet:

 Semiotics can be defined as a discipline that analyzes the meanings, functions, and effects of all visual, auditory, and written signs and images. In political communication and political campaign processes, politicians and campaign teams aim to use visual elements effectively to influence voters perceptions and convey their messages. In political communication, the processes of persuasion and consent among the masses continue to increase, especially with the use of digital platforms. In particular, advertising channels such as Google Ads play a critical role in providing direct access to the electorate and ensuring that candidates communicate their messages effectively. In this study, Ekrem İmamoğlus digital advertisement posters titled İsrafı Bitirdik, Hizmeti Getirdik used for the local elections on 31 March 2024 were analyzed by the semiotic method. This analysis holds significance in comprehending the use of visual elements in political communication and assessing the factors that could influence voters perceptions. The posters showcased concrete examples of public services, made positive and hopeful promises for the future, and emphasized transparency and accountability.

 Semiotics can be defined as a discipline that analyzes the meanings, functions, and effects of all visual, auditory, and written signs and images. In political communication and political campaign processes, politicians and campaign teams aim to use visual elements effectively to influence voters perceptions and convey their messages. In political communication, the processes of persuasion and consent among the masses continue to increase, especially with the use of digital platforms. In particular, advertising channels such as Google Ads play a critical role in providing direct access to the electorate and ensuring that candidates communicate their messages effectively. In this study, Ekrem İmamoğlus digital advertisement posters titled İsrafı Bitirdik, Hizmeti Getirdik used for the local elections on 31 March 2024 were analyzed by the semiotic method. This analysis holds significance in comprehending the use of visual elements in political communication and assessing the factors that could influence voters perceptions. The posters showcased concrete examples of public services, made positive and hopeful promises for the future, and emphasized transparency and accountability.

 Semiotics can be defined as a discipline that analyzes the meanings, functions, and effects of all visual, auditory, and written signs and images. In political communication and political campaign processes, politicians and campaign teams aim to use visual elements effectively to influence voters perceptions and convey their messages. In political communication, the processes of persuasion and consent among the masses continue to increase, especially with the use of digital platforms. In particular, advertising channels such as Google Ads play a critical role in providing direct access to the electorate and ensuring that candidates communicate their messages effectively. In this study, Ekrem İmamoğlus digital advertisement posters titled İsrafı Bitirdik, Hizmeti Getirdik used for the local elections on 31 March 2024 were analyzed by the semiotic method. This analysis holds significance in comprehending the use of visual elements in political communication and assessing the factors that could influence voters perceptions. The posters showcased concrete examples of public services, made positive and hopeful promises for the future, and emphasized transparency and accountability.

 Göstergebilim, görsel, işitsel, yazılı tüm işaret ve imgelerin anlamlarını, işlevlerini ve etkilerini inceleyen bir disiplin olarak ifade edilebilir. Siyasal iletişimde ve siyasal kampanya süreçlerinde politikacılar ve kampanya ekipleri, seçmenlerin algılarını etkilemek ve mesajlarını iletmek için özellikle görsel unsurları etkili bir şekilde kullanmayı amaçlar. Siyasal iletişimde, kitlelerin ikna ve rızasını oluşturma süreçleri, özellikle dijital platformların kullanımıyla artarak devam etmektedir. Özellikle Google Ads gibi reklam mecraları, seçmen kitlesine doğrudan erişim sağlama ve adayların mesajlarını etkili bir şekilde iletimini sağlama konusunda kritik bir rol oynamaktadır. Bu çalışmada Ekrem İmamoğlunun 31 Mart 2024 tarihli yerel seçimler için kullandığı İsrafı Bitirdik, Hizmeti Getirdik başlıklı dijital reklam afişleri göstergebilimsel yöntemle incelenmiştir. Bu analiz, siyasal iletişimde görsel unsurların nasıl kullanıldığını anlamak ve seçmenlerin algısını etkileyen faktörlerin neler olabileceğini değerlendirmek açısından önemli görülmektedir. Afişlerde halka sunulan hizmetlerin somut örnekleri gösterilmiş, pozitif ve umut dolu gelecek vaatleri yapılmış, şeffaflık ve hesap verebilirlik hususları da vurgulanmıştır.

Makale detayları

The Use of Election Posters for Political Communication and Persuasion in 31 March 2024 Local Elections: A Semiological Analysis of Ekrem İmamoğlu’s Posters

Yazarlar:

Rabia Ereser | Salih Gürbüz | Elif Arslan

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Göstergebilim

Dergi:

SDÜ İFADE Vol.6 Issue 2, pp.64-83

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337964

pISSN:

2536-5223

Semiotics

Political Campaigns

2024 Local Elections

Ekrem İmamoğluGöstergebilim,

Siyasal Kampanyalar,

2024 Yerel Seçimleri,

Ekrem İmamoğlu,

Sayı

Makale detayları

Yazarlar: Rabia Ereser | Salih Gürbüz | Elif Arslan

Yayıncı: Süleyman Demirel University

Ana Başlıklar: Göstergebilim

Dergi: SDÜ İFADE Vol.6 Issue 2, pp.64-83

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001337964

pISSN: 2536-5223

Sayı

Yazarlar:

Rabia Ereser | Salih Gürbüz | Elif Arslan

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Göstergebilim

Dergi:

SDÜ İFADE Vol.6 Issue 2, pp.64-83

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337964

pISSN:

2536-5223