The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

See Kwong Goh; Nan Jiang; Pei Leng Tee

Makale detayları

The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

Yazarlar:

See Kwong Goh | Nan Jiang | Pei Leng Tee

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2016 Vol.6 Issue 3, pp.436-441

Belge Tipi:

Makale

Yayın Tarihi:

4/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000822320

Sıklık:

İki Aylık

eISSN:

2146-4405

Özet:

 

The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia. A total of 182 respondents participated in this research. Most of the respondents purchased a smartphone within the last 12 months and a large number of the respondents are active users of text messaging and smartphone applications. Results indicate that self-image congruence is the main antecedents for repeat purchase of smartphones. This is the followed by usage satisfaction as the second predictor and lastly would be brand trust. This paper provides some discussion and recommendations for practitioners.

Makale detayları

The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

Yazarlar: See Kwong Goh | Nan Jiang | Pei Leng Tee

Yayıncı: İlhan ÖZTÜRK

Dergi: International Review of Management and Marketing 2016 Vol.6 Issue 3, pp.436-441

Belge Tipi: Makale

Yayın Tarihi: 4/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000822320

Sıklık: İki Aylık

eISSN: 2146-4405

Sayı

Yazarlar:

See Kwong Goh | Nan Jiang | Pei Leng Tee

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2016 Vol.6 Issue 3, pp.436-441

Belge Tipi:

Makale

Yayın Tarihi:

4/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000822320

Sıklık:

İki Aylık

eISSN:

2146-4405