BENLİK, KENDİNİ İZLEME VE GÖSTERİŞÇİ TÜKETİM İLİŞKİSİNE YÖNELİK BİR ARAŞTIRMA

Eda YILMAZ ALARÇİN

Makale detayları

BENLİK, KENDİNİ İZLEME VE GÖSTERİŞÇİ TÜKETİM İLİŞKİSİNE YÖNELİK BİR ARAŞTIRMA

Yazarlar:

Eda YILMAZ ALARÇİN

Yayıncı:

Kirikkale University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Kırıkkale University Journal of Social Sciences 2019 Vol.9 Issue 2, pp.361-390

Belge Tipi:

Makale

Yayın Tarihi:

6/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000523215

Sıklık:

Aylık

eISSN:

2717-6231

pISSN:

2146-2879

Özet:

 


Consumers exhibit specific behaviors within the reference groups which they belong to or they want to be a member of, depending on the self they have. They change these behaviors from time to time either to belong that group or to get an acceptance from that group and they are constantly following their own behavior for this cause. At this point, one of the most important variables that allow them to get more recognition and approval in the reference groups and that support the image created by the person is the conspicuous. The person can be evaluated with by the group members within the group in which he is involved for the brands he purchased. Therefore, the consumer may tend to buy more the brands that will provide him a status. The aim of this study is to measure whether there is a significant relationship between self-concept and self-monitoring with conspicuous consumption. It is also tested whether the self-monitoring and conspicuous consumption trend differs according to demographic characteristics. In this study applied on university students, a questionnaire was used as a data collection method and a face-to-face interview was conducted with 400 people. In this research, exploratory factor analysis, which is one of the multivariate statistical techniques, has been used to make a large number of interrelated variables a few, meaningful and independent factors; correlation analysis has been used to determine whether there was a significant relationship between factor groups. In addition, independent groups t-test was used for the difference tests.

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Makale detayları

BENLİK, KENDİNİ İZLEME VE GÖSTERİŞÇİ TÜKETİM İLİŞKİSİNE YÖNELİK BİR ARAŞTIRMA

Yazarlar: Eda YILMAZ ALARÇİN

Yayıncı: Kirikkale University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Kırıkkale University Journal of Social Sciences 2019 Vol.9 Issue 2, pp.361-390

Belge Tipi: Makale

Yayın Tarihi: 6/2019

Belge Dili: Türkçe

Document ID (Org No.): 2000523215

Sıklık: Aylık

eISSN: 2717-6231

pISSN: 2146-2879

Sayı

Yazarlar:

Eda YILMAZ ALARÇİN

Yayıncı:

Kirikkale University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Kırıkkale University Journal of Social Sciences 2019 Vol.9 Issue 2, pp.361-390

Belge Tipi:

Makale

Yayın Tarihi:

6/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000523215

Sıklık:

Aylık

eISSN:

2717-6231

pISSN:

2146-2879