The American Left’s New Dilemma: The Impact of “Woke” Culture and DEI Hiring Practices on the Business World

Ali Buğra Küçük

Makale detayları

The American Left’s New Dilemma: The Impact of “Woke” Culture and DEI Hiring Practices on the Business World

Yazarlar:

Ali Buğra Küçük

Yayıncı:

Kirikkale University

Ana Başlıklar:

Siyaset Bilimi (Diğer)

Dergi:

Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi Vol.11 Issue 1, pp.145-165

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001352388

pISSN:

2149-0732

Anahtar kelimeler:

Özet:

 This study investigates the conceptual evolution of the other and minority identities within the trajectory extending from postmodern philosophy to contemporary corporate practices, with a particular emphasis on their manifestations in the American business context. Grounded in a theoretical framework derived from postmodern cultural politics, the research critically engages with the rise of woke culture and its associated modes of activism. These phenomena are examined both for their potential in fostering socio-political awareness and for their increasingly performative and commodified character within late capitalist structures. Additionally, the study explores how such cultural tendencies are translated into corporate policy and instrumentalized in strategies of brand identity and institutional image management. The empirical dimension of the research centers on Diversity, Equity, and Inclusion DEI hiring practices. It analyzes the rhetorical and promotional strategies employed by major corporations that have adopted DEI frameworks, scrutinizing the symbolic dynamics these practices generate with target audiences and the public discourse surrounding them. Utilizing qualitative content and discourse analysis, the study synthesizes theoretical insights and current examples to offer a critical, multi-layered perspective on the intersection of identity politics and contemporary capitalism. The empirical dimension of the research centers on Diversity, Equity, and Inclusion DEI hiring practices. It analyzes the rhetorical and promotional strategies employed by major corporations that have adopted DEI frameworks, scrutinizing the symbolic dynamics these practices generate with target audiences and the public discourse surrounding them. Utilizing qualitative content and discourse analysis, the study synthesizes theoretical insights and current examples to offer a critical, multi-layered perspective on the intersection of identity politics and contemporary capitalism.

 This study investigates the conceptual evolution of the other and minority identities within the trajectory extending from postmodern philosophy to contemporary corporate practices, with a particular emphasis on their manifestations in the American business context. Grounded in a theoretical framework derived from postmodern cultural politics, the research critically engages with the rise of woke culture and its associated modes of activism. These phenomena are examined both for their potential in fostering socio-political awareness and for their increasingly performative and commodified character within late capitalist structures. Additionally, the study explores how such cultural tendencies are translated into corporate policy and instrumentalized in strategies of brand identity and institutional image management. The empirical dimension of the research centers on Diversity, Equity, and Inclusion DEI hiring practices. It analyzes the rhetorical and promotional strategies employed by major corporations that have adopted DEI frameworks, scrutinizing the symbolic dynamics these practices generate with target audiences and the public discourse surrounding them. Utilizing qualitative content and discourse analysis, the study synthesizes theoretical insights and current examples to offer a critical, multi-layered perspective on the intersection of identity politics and contemporary capitalism. The empirical dimension of the research centers on Diversity, Equity, and Inclusion DEI hiring practices. It analyzes the rhetorical and promotional strategies employed by major corporations that have adopted DEI frameworks, scrutinizing the symbolic dynamics these practices generate with target audiences and the public discourse surrounding them. Utilizing qualitative content and discourse analysis, the study synthesizes theoretical insights and current examples to offer a critical, multi-layered perspective on the intersection of identity politics and contemporary capitalism.

 This study investigates the conceptual evolution of the other and minority identities within the trajectory extending from postmodern philosophy to contemporary corporate practices, with a particular emphasis on their manifestations in the American business context. Grounded in a theoretical framework derived from postmodern cultural politics, the research critically engages with the rise of woke culture and its associated modes of activism. These phenomena are examined both for their potential in fostering socio-political awareness and for their increasingly performative and commodified character within late capitalist structures. Additionally, the study explores how such cultural tendencies are translated into corporate policy and instrumentalized in strategies of brand identity and institutional image management. The empirical dimension of the research centers on Diversity, Equity, and Inclusion DEI hiring practices. It analyzes the rhetorical and promotional strategies employed by major corporations that have adopted DEI frameworks, scrutinizing the symbolic dynamics these practices generate with target audiences and the public discourse surrounding them. Utilizing qualitative content and discourse analysis, the study synthesizes theoretical insights and current examples to offer a critical, multi-layered perspective on the intersection of identity politics and contemporary capitalism. The empirical dimension of the research centers on Diversity, Equity, and Inclusion DEI hiring practices. It analyzes the rhetorical and promotional strategies employed by major corporations that have adopted DEI frameworks, scrutinizing the symbolic dynamics these practices generate with target audiences and the public discourse surrounding them. Utilizing qualitative content and discourse analysis, the study synthesizes theoretical insights and current examples to offer a critical, multi-layered perspective on the intersection of identity politics and contemporary capitalism.

 Bu çalışma, postmodern felsefeden günümüz kurumsal pratiklerine uzanan bir çizgide öteki ve azınlık kavramlarının dönüşümünü ve Amerikan iş dünyasındaki yansımalarını incelemektedir. Postmodern kültür politikaları bağlamında ötekinin nasıl algılandığına yönelik bir teorik zemin üzerine inşa edilen çalışmada, günümüzde yaygınlaşan woke kültürü ve buna bağlı gelişen aktivizm biçimleri incelenmiş, bu kültürün hem toplumsal farkındalık yaratma potansiyeli hem de içerdiği performatif ve ticarileşmiş yönler eleştirel bir yaklaşımla değerlendirilmiştir. Ayrıca bu kültürel yönelimin, şirket politikalarına nasıl yansıdığı ve kurumsal imaj stratejilerinde nasıl kullanıldığı da irdelenmiştir. Çalışmanın uygulamalı kısmı ise, özellikle DEI Hiring çeşitlilik, eşitlik, kapsayıcılık temelli işe alım politikalarına odaklanmaktadır. Bu kapsamda, söz konusu politikaları uygulayan büyük ölçekli şirketlerin söylemleri ve reklam stratejileri analiz edilmiş; bu uygulamaların toplumsal algı üzerindeki etkileri, hedef kitlelerle kurulan sembolik ilişki biçimleri ile son dönemdeki kamuoyu tepkileri ele alınmıştır. Nitel analiz yöntemiyle yürütülen çalışma, kuramsal ve güncel örnekleri bir araya getirerek, kimlik politikalarının kapitalizmle nasıl kesiştiğine dair eleştirel ve çok katmanlı bir kesit sunmayı amaçlamaktadır.

Makale detayları

The American Left’s New Dilemma: The Impact of “Woke” Culture and DEI Hiring Practices on the Business World

Yazarlar:

Ali Buğra Küçük

Yayıncı:

Kirikkale University

Ana Başlıklar:

Siyaset Bilimi (Diğer)

Dergi:

Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi Vol.11 Issue 1, pp.145-165

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001352388

pISSN:

2149-0732

The Other

Woke

DEI Hiring

Cultural Politics

Business WorldÖteki

Woke

ÇEK İşe Alımı

Kültür Politikaları

İş Dünyası.

Sayı

Makale detayları

Yazarlar: Ali Buğra Küçük

Yayıncı: Kirikkale University

Ana Başlıklar: Siyaset Bilimi (Diğer)

Dergi: Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi Vol.11 Issue 1, pp.145-165

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001352388

pISSN: 2149-0732

Sayı

Yazarlar:

Ali Buğra Küçük

Yayıncı:

Kirikkale University

Ana Başlıklar:

Siyaset Bilimi (Diğer)

Dergi:

Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi Vol.11 Issue 1, pp.145-165

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001352388

pISSN:

2149-0732