INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS

Murat Fatih Tuna

Makale detayları

INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS

Yazarlar:

Murat Fatih Tuna

Yayıncı:

Inonu University

Ana Başlıklar:

İşletme | İş Sistemleri (Diğer)

Dergi:

Akademik Yaklaşımlar Dergisi Vol.15 Issue 1 -Deprem Özel Sayısı-, pp.544-570

Belge Tipi:

Makale

Yayın Tarihi:

2/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001312125

pISSN:

2146-1740

Anahtar kelimeler:

Özet:

 This study aims to examine the social media user comments related to the service provided by GSM operators after the Kahramanmaraş Pazarcık Earthquake, also known as the 6 February Earthquake, via topic modelling and sentiment analysis. The data of the study consists of user comments in the three videos published on the relevant topic and receiving the most comments. The topics created as a result of the study were classified according to the words they contain and the most recurring word frequencies within the topics were ranked using the ABC method used in multi-criteria decision making problems. Thus, the order of importance of the modelled topics i.e. the prominent problems for YouTube users was determined. In addition, after the sentiment analysis, it was determined that negative sentiments related to GSM operators were higher than positive sentiments. When the topic models are examined, it is seen that the inadequacy of the services provided, the failure to fulfil the promises made in the advertisements and the hopes for correction are generally mentioned. The results of the study emphasise the effectiveness of GSM operators in major disasters and it is thought that the study will guide future text analytics-based multidisciplinary studies.

 This study aims to examine the social media user comments related to the service provided by GSM operators after the Kahramanmaraş Pazarcık Earthquake, also known as the 6 February Earthquake, via topic modelling and sentiment analysis. The data of the study consists of user comments in the three videos published on the relevant topic and receiving the most comments. The topics created as a result of the study were classified according to the words they contain and the most recurring word frequencies within the topics were ranked using the ABC method used in multi-criteria decision making problems. Thus, the order of importance of the modelled topics i.e. the prominent problems for YouTube users was determined. In addition, after the sentiment analysis, it was determined that negative sentiments related to GSM operators were higher than positive sentiments. When the topic models are examined, it is seen that the inadequacy of the services provided, the failure to fulfil the promises made in the advertisements and the hopes for correction are generally mentioned. The results of the study emphasise the effectiveness of GSM operators in major disasters and it is thought that the study will guide future text analytics-based multidisciplinary studies.

 This study aims to examine the social media user comments related to the service provided by GSM operators after the Kahramanmaraş Pazarcık Earthquake, also known as the 6 February Earthquake, via topic modelling and sentiment analysis. The data of the study consists of user comments in the three videos published on the relevant topic and receiving the most comments. The topics created as a result of the study were classified according to the words they contain and the most recurring word frequencies within the topics were ranked using the ABC method used in multi-criteria decision making problems. Thus, the order of importance of the modelled topics i.e. the prominent problems for YouTube users was determined. In addition, after the sentiment analysis, it was determined that negative sentiments related to GSM operators were higher than positive sentiments. When the topic models are examined, it is seen that the inadequacy of the services provided, the failure to fulfil the promises made in the advertisements and the hopes for correction are generally mentioned. The results of the study emphasise the effectiveness of GSM operators in major disasters and it is thought that the study will guide future text analytics-based multidisciplinary studies.

 Bu çalışmanın amacı 6 Şubat Depremi olarak da bilinen Kahramanmaraş Pazarcık Depremi sonrasında GSM operatörlerinin sağladığı hizmetle alakalı sosyal medya kullanıcı yorumlarının konu modellemesi ve duygu analiziyle incelenmesidir. Araştırmanın verileri ilgili konuda yayınlanan ve en çok yorum alan üç videoda yer alan kullanıcı yorumlarından oluşmaktadır. Çalışmanın sonucunda oluşturulan konu başlıkları içerdiği kelimelere göre sınıflandırılmış ve konular içinde en çok tekrar eden kelime frekansları çok kriterli karar verme problemlerinde kullanılan ABC yöntemiyle sıralanmıştır. Böylelikle modellenen konuların bir anlamda YouTube kullanıcıları nezdinde öne çıkan problemlerin önem sırası saptanmıştır. Ek olarak gerçekleştirilen duygu analizi sonrasında GSM operatörleriyle alakalı negatif duyguların pozitif duygulardan daha fazla olduğu tespit edilmiştir. Konu modellerine bakıldığında genel olarak sağlanan hizmetlerin yetersizliğinden, reklâmlarda verilen vaatleri yerine getirilmemesinden ve düzeltilmesi yönündeki umutlarından bahsedildiği görülmüştür. Çalışmanın sonuçları büyük felaketlerde GSM operatörlerinin etkinliğine vurgu yapmaktadır ve çalışmanın ileride yapılabilecek metin analitiği temelli multidisipliner çalışmalara rehberlik edeceği düşünülmektedir.

Makale detayları

INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS

Yazarlar:

Murat Fatih Tuna

Yayıncı:

Inonu University

Ana Başlıklar:

İşletme | İş Sistemleri (Diğer)

Dergi:

Akademik Yaklaşımlar Dergisi Vol.15 Issue 1 -Deprem Özel Sayısı-, pp.544-570

Belge Tipi:

Makale

Yayın Tarihi:

2/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001312125

pISSN:

2146-1740

February 6th Earthquake

GSM providers

Topic modelling

YouTube users

Consumer perceptions6 Şubat Depremi

GSM operatörleri

Konu modellemesi

YouTube kullanıcıları

Tüketici algıları

Sayı

Makale detayları

Yazarlar: Murat Fatih Tuna

Yayıncı: Inonu University

Ana Başlıklar: İşletme | İş Sistemleri (Diğer)

Dergi: Akademik Yaklaşımlar Dergisi Vol.15 Issue 1 -Deprem Özel Sayısı-, pp.544-570

Belge Tipi: Makale

Yayın Tarihi: 2/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001312125

pISSN: 2146-1740

Sayı

Yazarlar:

Murat Fatih Tuna

Yayıncı:

Inonu University

Ana Başlıklar:

İşletme | İş Sistemleri (Diğer)

Dergi:

Akademik Yaklaşımlar Dergisi Vol.15 Issue 1 -Deprem Özel Sayısı-, pp.544-570

Belge Tipi:

Makale

Yayın Tarihi:

2/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001312125

pISSN:

2146-1740