Covid-19 Salgınında Sanal Alışveriş Platformlarının Performanslarının Ölçülmesi: AHP-MAIRCA Modeli

Yüksel ERDAŞ; Fatih ECER

Makale detayları

Covid-19 Salgınında Sanal Alışveriş Platformlarının Performanslarının Ölçülmesi: AHP-MAIRCA Modeli

Yazarlar:

Yüksel ERDAŞ | Fatih ECER

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Yönetim

Dergi:

Süleyman Demirel University Visionary Journal 2022 Vol.13 Issue 34, pp.619-641

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

Türkçe

Document ID (Org No.):

2000597637

Sıklık:

Üç Aylık

eISSN:

1308-9552

Özet:

 


With the discovery of the internet, there have been significant changes in people's lifestyles and habits. Businesses have tended to make their sales with the internet, and people have started to meet their needs more on the internet. With Covid-19, which emerged in 2019, the internet has begun to have an even more important place in consumers' lives. Consumers have tended to meet their needs through online shopping platforms due to the fear of illness. In this context, in the study, the performance of online shopping platforms during the outbreak period is analyzed with the AHP and MAIRCA integrated model, in line with the five main criteria and their twenty-three sub-criteria. In this context, the importance weights of the criteria are highlighted with the AHP method. The MAIRCA method, on the other hand, is utilized to rank online shopping sites. The AHP results reveal that “affordable price”, “quarantine period”, and “fear of being infected” are the most crucial determinants of the performance of online shopping platforms, respectively. Further, Trendyol is highlighted as the most successful shopping site. The study can be a guide for online shopping platforms in assessing their own performances during the pandemic period.

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Makale detayları

Covid-19 Salgınında Sanal Alışveriş Platformlarının Performanslarının Ölçülmesi: AHP-MAIRCA Modeli

Yazarlar: Yüksel ERDAŞ | Fatih ECER

Yayıncı: Süleyman Demirel University

Ana Başlıklar: Yönetim

Dergi: Süleyman Demirel University Visionary Journal 2022 Vol.13 Issue 34, pp.619-641

Belge Tipi: Makale

Yayın Tarihi: 5/2022

Belge Dili: Türkçe

Document ID (Org No.): 2000597637

Sıklık: Üç Aylık

eISSN: 1308-9552

Sayı

Yazarlar:

Yüksel ERDAŞ | Fatih ECER

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Yönetim

Dergi:

Süleyman Demirel University Visionary Journal 2022 Vol.13 Issue 34, pp.619-641

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

Türkçe

Document ID (Org No.):

2000597637

Sıklık:

Üç Aylık

eISSN:

1308-9552