ANALYSIS OF TECHNOLOGY READINESS AND CUSTOMER SATISFACTION IN THE AVIATION INDUSTRY THROUGH BIBLIOMETRIC ANALYSIS

Güler Yalvaç

Makale detayları

ANALYSIS OF TECHNOLOGY READINESS AND CUSTOMER SATISFACTION IN THE AVIATION INDUSTRY THROUGH BIBLIOMETRIC ANALYSIS

Yazarlar:

Güler Yalvaç

Yayıncı:

Bayburt University

Ana Başlıklar:

İşletme

Dergi:

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.7 Issue 1, pp.55-72

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309877

pISSN:

2618-6195

Anahtar kelimeler:

Özet:

 Technology literacy refers to the ability of airline operators, airport operators and other aviation stakeholders ground handling services, maintenance-repair services, aviation professionals, etc. to use, understand and adapt to technological tools. Considering the dynamic structure of the aviation industry, which requires rapid adaptation to technology and effective use of technological innovations, it is seen that the ability of aviation industry stakeholders to use technological tools effectively directly affects customer satisfaction. In this context, aviation businesses are trying to increase customer satisfaction and achieve sustainable success by investing in technology literacy. Accordingly, the aim of this study is to determine the past, present and future trends of these concepts. In the study, the literature on the concepts of technological literacy and customer satisfaction, which are of great importance for aviation businesses, has been analysed based on various classification criteria. Scientific studies on technology literacy and customer satisfaction in the aviation sector between 1995 and 2023 were analysed by bibliometric analysis method. For this purpose, 583 studies accessed in the WoS database were analysed.The intellectual structure and bibliographic analysis of the studies were carried out using the RStudio programme. The empirical findings obtained as a result of the bibliometric analysis, as well as the highly cited studies, authors and the journals in which the studies in question were published the most, were evaluated with the data obtained regarding the intellectual and conceptual structure of the countries. In general, it has been determined that the concept of technological literacy is used together with structural equation modelling, studies related to Covid-19 are in a niche position and a lot of studies have been conducted on topics such as innovation, technology and innovation.

 Technology literacy refers to the ability of airline operators, airport operators and other aviation stakeholders ground handling services, maintenance-repair services, aviation professionals, etc. to use, understand and adapt to technological tools. Considering the dynamic structure of the aviation industry, which requires rapid adaptation to technology and effective use of technological innovations, it is seen that the ability of aviation industry stakeholders to use technological tools effectively directly affects customer satisfaction. In this context, aviation businesses are trying to increase customer satisfaction and achieve sustainable success by investing in technology literacy. Accordingly, the aim of this study is to determine the past, present and future trends of these concepts. In the study, the literature on the concepts of technological literacy and customer satisfaction, which are of great importance for aviation businesses, has been analysed based on various classification criteria. Scientific studies on technology literacy and customer satisfaction in the aviation sector between 1995 and 2023 were analysed by bibliometric analysis method. For this purpose, 583 studies accessed in the WoS database were analysed.The intellectual structure and bibliographic analysis of the studies were carried out using the RStudio programme. The empirical findings obtained as a result of the bibliometric analysis, as well as the highly cited studies, authors and the journals in which the studies in question were published the most, were evaluated with the data obtained regarding the intellectual and conceptual structure of the countries. In general, it has been determined that the concept of technological literacy is used together with structural equation modelling, studies related to Covid-19 are in a niche position and a lot of studies have been conducted on topics such as innovation, technology and innovation.

 Technology literacy refers to the ability of airline operators, airport operators and other aviation stakeholders ground handling services, maintenance-repair services, aviation professionals, etc. to use, understand and adapt to technological tools. Considering the dynamic structure of the aviation industry, which requires rapid adaptation to technology and effective use of technological innovations, it is seen that the ability of aviation industry stakeholders to use technological tools effectively directly affects customer satisfaction. In this context, aviation businesses are trying to increase customer satisfaction and achieve sustainable success by investing in technology literacy. Accordingly, the aim of this study is to determine the past, present and future trends of these concepts. In the study, the literature on the concepts of technological literacy and customer satisfaction, which are of great importance for aviation businesses, has been analysed based on various classification criteria. Scientific studies on technology literacy and customer satisfaction in the aviation sector between 1995 and 2023 were analysed by bibliometric analysis method. For this purpose, 583 studies accessed in the WoS database were analysed.The intellectual structure and bibliographic analysis of the studies were carried out using the RStudio programme. The empirical findings obtained as a result of the bibliometric analysis, as well as the highly cited studies, authors and the journals in which the studies in question were published the most, were evaluated with the data obtained regarding the intellectual and conceptual structure of the countries. In general, it has been determined that the concept of technological literacy is used together with structural equation modelling, studies related to Covid-19 are in a niche position and a lot of studies have been conducted on topics such as innovation, technology and innovation.

 Teknoloji okuryazarlığı, havayolu işletmelerinin, havalimanı işletmecilerinin ve diğer havacılık paydaşlarının yer hizmetleri, bakım-onarım hizmetleri, havacılık profesyonelleri vb. teknolojik araçları kullanabilme, anlayabilme ve mevcut teknolojilere adapte olabilme yeteneğini ifade etmektedir. Havacılık sektörünün dinamik, teknolojiye hızlı bir şekilde ayak uydurmayı ve teknolojik yenilikleri etkin bir şekilde kullanmayı gerektiren yapısı dikkate alındığında havacılık sektörü paydaşlarının teknolojik araçları etkin bir şekilde kullanma yeteneklerinin müşteri memnuniyetini doğrudan etkilediği görülmektedir. Bu kapsamda havacılık işletmeleri, teknoloji okuryazarlığı konusunda yatırımlar yaparak müşteri memnuniyetini artırma ve sürdürülebilir bir başarı elde etmeye çalışmaktadırlar. Bu doğrultuda söz konusu kavramların geçmiş, günümüz ve gelecekteki eğilimlerini tespit etmek çalışmanın amacını oluşturmaktadır. Çalışmada, havacılık işletmeleri için büyük bir önem arz eden teknoloji okuryazarlığı ve müşteri memnuniyeti kavramlarına yönelik literatür çeşitli sınıflandırma kriterleri baz alınarak analiz edilmiştir. Havacılık sektöründe teknoloji okuryazarlığı ve müşteri memnuniyeti alanında 1995-2023 yılları arasında yapılan bilimsel çalışmalar bibliyometrik analiz yöntemiyle incelenmiştir. Bu amaçla WoS veri tabanında ulaşılan 583 çalışma ele alınmıştır. Çalışmaların entelektüel yapısı ve bibliyografik analizi RStudio programı kullanılarak yapılmıştır. Bibliyometrik analiz sonucunda elde edilen ampirik bulgular ile birlikte çok atıf alan çalışmalar, yazarlar ve söz konusu çalışmaların en çok yayımlandığı dergiler ülkelerin entelektüel ve kavramsal yapısı ile ilgili elde edilen veriler değerlendirilmiştir. Genel olarak teknoloji okuryazarlığı kavramının yapısal eşitlik modellemeleri ile birlikte kullanıldığı, Covid-19 ile ilişkili çalışmaların niş konumda olduğu ve yenilik, teknoloji, yenilikçilik gibi konularda çok fazla çalışmaların yapıldığı belirlenmiştir.

Makale detayları

ANALYSIS OF TECHNOLOGY READINESS AND CUSTOMER SATISFACTION IN THE AVIATION INDUSTRY THROUGH BIBLIOMETRIC ANALYSIS

Yazarlar:

Güler Yalvaç

Yayıncı:

Bayburt University

Ana Başlıklar:

İşletme

Dergi:

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.7 Issue 1, pp.55-72

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309877

pISSN:

2618-6195

Technology readiness

Bibliometric Analysis

Aviation

Customer Satisfaction.Teknoloji Okuryazarlığı

Bibliyometrik Analiz

Müşteri Memnuniyeti

Havacılık

Sayı

Makale detayları

Yazarlar: Güler Yalvaç

Yayıncı: Bayburt University

Ana Başlıklar: İşletme

Dergi: İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.7 Issue 1, pp.55-72

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001309877

pISSN: 2618-6195

Sayı

Yazarlar:

Güler Yalvaç

Yayıncı:

Bayburt University

Ana Başlıklar:

İşletme

Dergi:

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.7 Issue 1, pp.55-72

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309877

pISSN:

2618-6195