The Use of Music in Political Communication:  A Study on The Election Songs Used by Ruling and Main Opposition Parties in Türkiye’s Local Administration Elections on March 31, 2024

Fatih Ceylan; Begüm Keskin

Makale detayları

The Use of Music in Political Communication: A Study on The Election Songs Used by Ruling and Main Opposition Parties in Türkiye’s Local Administration Elections on March 31, 2024

Yazarlar:

Fatih Ceylan | Begüm Keskin

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Erciyes İletişim Dergisi Vol.12 Issue 1, pp.91-114

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001340027

pISSN:

1308-3198

Anahtar kelimeler:

Özet:

 This study aims to analyze the election songs used in the election campaigns of the mayoral candidates of the Justice and Development Party AK Parti and the Republican Peoples Party CHP in İstanbul, Ankara, and İzmir on March 31, 2024, Türkiyes Local Administrations Elections. The data collected using the case study methodology was analyzed using the content analysis method in the MAXQDA program. The findings showed that both party candidates preferred movingexuberant songs which appealed to the voters at a high level in their election campaigns. They moderately preferred original election songs, adapted popular songs, and songs conveying socio-psychological messages. They showed a low preference for songs that criticized the policies of the opposition or government, slow or stationary songs, songs promising prosperity, and message-oriented songs. Therefore, there is little possibility for the two parties candidates to differentiate from each other in the use of music. The results of the similarity analysis revealed that the songs belonging to the same party showed a high level of similarity with each other. In contrast, the songs of different parties showed low similarity. The study implications are helpful for researchers conducting studies on similar issues.

 This study aims to analyze the election songs used in the election campaigns of the mayoral candidates of the Justice and Development Party AK Parti and the Republican Peoples Party CHP in İstanbul, Ankara, and İzmir on March 31, 2024, Türkiyes Local Administrations Elections. The data collected using the case study methodology was analyzed using the content analysis method in the MAXQDA program. The findings showed that both party candidates preferred movingexuberant songs which appealed to the voters at a high level in their election campaigns. They moderately preferred original election songs, adapted popular songs, and songs conveying socio-psychological messages. They showed a low preference for songs that criticized the policies of the opposition or government, slow or stationary songs, songs promising prosperity, and message-oriented songs. Therefore, there is little possibility for the two parties candidates to differentiate from each other in the use of music. The results of the similarity analysis revealed that the songs belonging to the same party showed a high level of similarity with each other. In contrast, the songs of different parties showed low similarity. The study implications are helpful for researchers conducting studies on similar issues.

 This study aims to analyze the election songs used in the election campaigns of the mayoral candidates of the Justice and Development Party AK Parti and the Republican Peoples Party CHP in İstanbul, Ankara, and İzmir on March 31, 2024, Türkiyes Local Administrations Elections. The data collected using the case study methodology was analyzed using the content analysis method in the MAXQDA program. The findings showed that both party candidates preferred movingexuberant songs which appealed to the voters at a high level in their election campaigns. They moderately preferred original election songs, adapted popular songs, and songs conveying socio-psychological messages. They showed a low preference for songs that criticized the policies of the opposition or government, slow or stationary songs, songs promising prosperity, and message-oriented songs. Therefore, there is little possibility for the two parties candidates to differentiate from each other in the use of music. The results of the similarity analysis revealed that the songs belonging to the same party showed a high level of similarity with each other. In contrast, the songs of different parties showed low similarity. The study implications are helpful for researchers conducting studies on similar issues.

 Siyasal iletişimde müzik kullanımı konusunda yapılan bu çalışmanın amacı, 31 Mart 2024 Mahalli İdareler Seçimlerinde İstanbul, Ankara ve İzmirde, Adalet ve Kalkınma Partisi AK Parti ve Cumhuriyet Halk Partisi CHP belediye başkan adaylarının yürütmüş oldukları seçim kampanyalarında kullanılan seçim şarkılarının analiz edilmesidir. Nitel araştırma desenlerinden durum çalışması yöntemiyle yapılan çalışmanın verileri MAXQDA programında içerik analizi yöntemi ile analiz edilmiştir. Elde edilen bulgular değerlendirildiğinde; iki parti adayları da seçim kampanyalarında hareketlicoşkulu ve seçmene hitap eden şarkıları yüksek düzeyde tercih etmişlerdir. Orijinal seçim şarkılarını, uyarlama popüler şarkıları ve sosyo-psikolojik mesaj veren şarkıları ise orta düzeyde tercih etmişlerdir. Buna karşın muhalefetiniktidarın politikasını eleştiren, slowdurağan, refah vadeden ve mesaj odaklı şarkılara ise düşük düzeyde yer verdikleri görülmüştür. Bu bağlamda iki parti adaylarının müzik kullanımında birbirinden ayrışma imkanının az olduğu belirlenmiştir. Benzerlik analizi sonuçları ise aynı partiye ait olan şarkıların birbiri ile yüksek düzeyde, farklı parti şarkılarının ise düşük düzeyde benzerlik gösterdiğini ortaya koymuştur. Elde edilen bulgular ve sonuçlar incelendiğinde ortaya konulan bu çalışmanın, benzer konularda çalışma yapan araştırmacılara faydalı olacağı düşünülmektedir.

Makale detayları

The Use of Music in Political Communication: A Study on The Election Songs Used by Ruling and Main Opposition Parties in Türkiye’s Local Administration Elections on March 31, 2024

Yazarlar:

Fatih Ceylan | Begüm Keskin

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Erciyes İletişim Dergisi Vol.12 Issue 1, pp.91-114

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001340027

pISSN:

1308-3198

Political Communication

Elections

Election Campaigns

Election Music

Election Songs.Siyasal İletişim

Seçimler

Seçim Kampanyaları

Seçim Müziği

Seçim Şarkıları.

Sayı

Makale detayları

Yazarlar: Fatih Ceylan | Begüm Keskin

Yayıncı: Erciyes University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer)

Dergi: Erciyes İletişim Dergisi Vol.12 Issue 1, pp.91-114

Belge Tipi: Makale

Yayın Tarihi: 1/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001340027

pISSN: 1308-3198

Sayı

Yazarlar:

Fatih Ceylan | Begüm Keskin

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Erciyes İletişim Dergisi Vol.12 Issue 1, pp.91-114

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001340027

pISSN:

1308-3198