Major Strategies on Building Production Innovation Influencing Competitive and Growth Strategies in Construction Companies

Tugce ERCAN

Makale detayları

Major Strategies on Building Production Innovation Influencing Competitive and Growth Strategies in Construction Companies

Yazarlar:

Tugce ERCAN

Yayıncı:

Gazi University

Dergi:

Gazi University Journal of Science Part A: Engineering and Innovation 2013 Vol.1 Issue 1, pp.23-29

Belge Tipi:

Makale

Yayın Tarihi:

3/2013

Belge Dili:

İngilizce

Document ID (Org No.):

2000430781

eISSN:

2147-9542

Özet:

 


This study aims to identify the impact of two factors –growth and competitive strategies- on a set of strategies for building production innovation. A questionnaire survey was conducted to collect data from construction professionals, who were asked to rate the importance level of predicted innovation strategies on some corporate strategy combinations. Multiple analysis of variance (MANOVA) was employed to see the main and interaction effects of corporate strategies on building innovation strategies. The results indicate that growth strategies such as entering in a new a market or new project types has a greater effect on innovation strategies than competitive strategies such as cost leadership or differentiation strategies. However, the interaction effect of competitive and growth strategies together have been found to be much bigger than the effect of competitive strategies alone. The descriptive statistics of innovation strategies for different competitive and growth strategy types has also been analyzed in the study.

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Makale detayları

Major Strategies on Building Production Innovation Influencing Competitive and Growth Strategies in Construction Companies

Yazarlar: Tugce ERCAN

Yayıncı: Gazi University

Dergi: Gazi University Journal of Science Part A: Engineering and Innovation 2013 Vol.1 Issue 1, pp.23-29

Belge Tipi: Makale

Yayın Tarihi: 3/2013

Belge Dili: İngilizce

Document ID (Org No.): 2000430781

eISSN: 2147-9542

Sayı

Yazarlar:

Tugce ERCAN

Yayıncı:

Gazi University

Dergi:

Gazi University Journal of Science Part A: Engineering and Innovation 2013 Vol.1 Issue 1, pp.23-29

Belge Tipi:

Makale

Yayın Tarihi:

3/2013

Belge Dili:

İngilizce

Document ID (Org No.):

2000430781

eISSN:

2147-9542