EXPERIMENTAL TYPOGRAPHY IN GRAPHIC DESIGN AND VISUAL COMMUNICATION DESIGN EDUCATION AND REDESIGN OF NEWSPAPER AS A COMMUNICATION MEDIUM WITH EXPERIMENTAL TYPOGRAPHY

Seyit Mehmet Buçukoğlu

Makale detayları

EXPERIMENTAL TYPOGRAPHY IN GRAPHIC DESIGN AND VISUAL COMMUNICATION DESIGN EDUCATION AND REDESIGN OF NEWSPAPER AS A COMMUNICATION MEDIUM WITH EXPERIMENTAL TYPOGRAPHY

Yazarlar:

Seyit Mehmet Buçukoğlu

Yayıncı:

Anadolu University

Ana Başlıklar:

Görsel İletişim Tasarımı (Diğer)

Dergi:

Sanat ve Tasarım Dergisi Issue 15- Özel sayı, pp.745-782

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001360263

pISSN:

2146-9059

Anahtar kelimeler:

Özet:

 Experimental typography is an effective application area that enables producing creative and contemporary solutions in graphic design and visual communication design. This approach offers innovative and powerful alternatives to typography education. The main purpose of this study is to emphasise the importance of experimental typography in the context of graphic design and visual communication education and to show how this approach can be used in newspaper design. In the research, the concept of experimental typography, the basic elements of newspaper design, the role of the newspaper in communication and the design process are discussed. In addition, newspapers were analysed through various examples. Literature review, content and visual analysis techniques were used in the study, which was conducted using a descriptive analysis method based on qualitative research design. The findings draw attention to the role of typography in newspapers redesigned with experimental typography, the creation of a visual language, the relationship between text and visuals, time-space concepts and reader experience. In this context, it is seen that experimental newspaper designs contribute to the formation of original and creative forms of expression in graphic design education. As a result, experimental newspaper designs offer an effective design field that reflects the creative and dynamic aspect of typography and constitutes an inspiring source for future design approaches.

 Experimental typography is an effective application area that enables producing creative and contemporary solutions in graphic design and visual communication design. This approach offers innovative and powerful alternatives to typography education. The main purpose of this study is to emphasise the importance of experimental typography in the context of graphic design and visual communication education and to show how this approach can be used in newspaper design. In the research, the concept of experimental typography, the basic elements of newspaper design, the role of the newspaper in communication and the design process are discussed. In addition, newspapers were analysed through various examples. Literature review, content and visual analysis techniques were used in the study, which was conducted using a descriptive analysis method based on qualitative research design. The findings draw attention to the role of typography in newspapers redesigned with experimental typography, the creation of a visual language, the relationship between text and visuals, time-space concepts and reader experience. In this context, it is seen that experimental newspaper designs contribute to the formation of original and creative forms of expression in graphic design education. As a result, experimental newspaper designs offer an effective design field that reflects the creative and dynamic aspect of typography and constitutes an inspiring source for future design approaches.

 Experimental typography is an effective application area that enables producing creative and contemporary solutions in graphic design and visual communication design. This approach offers innovative and powerful alternatives to typography education. The main purpose of this study is to emphasise the importance of experimental typography in the context of graphic design and visual communication education and to show how this approach can be used in newspaper design. In the research, the concept of experimental typography, the basic elements of newspaper design, the role of the newspaper in communication and the design process are discussed. In addition, newspapers were analysed through various examples. Literature review, content and visual analysis techniques were used in the study, which was conducted using a descriptive analysis method based on qualitative research design. The findings draw attention to the role of typography in newspapers redesigned with experimental typography, the creation of a visual language, the relationship between text and visuals, time-space concepts and reader experience. In this context, it is seen that experimental newspaper designs contribute to the formation of original and creative forms of expression in graphic design education. As a result, experimental newspaper designs offer an effective design field that reflects the creative and dynamic aspect of typography and constitutes an inspiring source for future design approaches.

 Deneysel tipografi, grafik tasarım ve görsel iletişim tasarımında yaratıcı ve çağdaş çözümler geliştirmeye olanak tanıyan etkili bir uygulama alanı sunmakta, tipografi eğitimine yenilikçi ve güçlü alternatifler kazandırmaktadır. Bu çerçeveden bakıldığında araştırmanın temel amacı, grafik tasarım ve görsel iletişim tasarımı eğitimi bağlamında deneysel tipografinin önemini vurgulamak ve bu tipografik yaklaşımın bir iletişim mecrası olarak gazetenin yeniden tasarlanmasında nasıl kullanılabileceğini ortaya koymaktır. Araştırma kapsamında, deneysel tipografi kavramı ile gazete tasarımının temel unsurları, gazetenin iletişimdeki rolü ve tasarım süreci ele alınmış, örnek uygulamalar üzerinden gazeteler incelenmiştir. Nitel araştırma deseniyle yürütülen çalışma, betimsel analiz yöntemine dayandırılmış; literatür taraması ile içerik ve görsel analiz teknikleri kullanılarak gerçekleştirilmiştir. Araştırmanın bulguları, gazetenin deneysel tipografi ile yeniden tasarlanmasında tipografinin rolü, görsel dilin oluşturulması, metin ve görsel arasındaki ilişki, zaman ve mekân, okuyucu deneyimi gibi alt başlıkların önemine, bu bağlamda grafik tasarım ve görsel iletişim tasarımı eğitiminde deneysel tipografi ile ortaya çıkan özgün ve yaratıcı anlatım modellerinin şekillenmesinde deneysel gazete tasarımlarının rolüne odaklanmaktadır. Araştırmanın sonucu, deneysel gazete tasarımlarının tipografinin dinamik ve yaratıcı potansiyelini yansıtmada etkili bir tasarım alanı olduğunu ve gelecek tasarım perspektifleri için yenilikçi yaklaşımlar geliştirilmesine katkı sağlayabileceğini ortaya koymaktadır.

Makale detayları

EXPERIMENTAL TYPOGRAPHY IN GRAPHIC DESIGN AND VISUAL COMMUNICATION DESIGN EDUCATION AND REDESIGN OF NEWSPAPER AS A COMMUNICATION MEDIUM WITH EXPERIMENTAL TYPOGRAPHY

Yazarlar:

Seyit Mehmet Buçukoğlu

Yayıncı:

Anadolu University

Ana Başlıklar:

Görsel İletişim Tasarımı (Diğer)

Dergi:

Sanat ve Tasarım Dergisi Issue 15- Özel sayı, pp.745-782

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001360263

pISSN:

2146-9059

Graphic design

Experimentalism

Typography

Communication

NewspaperGrafik tasarım

Deneysellik

Tipografi

İletişim

Gazete.

Sayı

Makale detayları

Yazarlar: Seyit Mehmet Buçukoğlu

Yayıncı: Anadolu University

Ana Başlıklar: Görsel İletişim Tasarımı (Diğer)

Dergi: Sanat ve Tasarım Dergisi Issue 15- Özel sayı, pp.745-782

Belge Tipi: Makale

Yayın Tarihi: 10/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001360263

pISSN: 2146-9059

Sayı

Yazarlar:

Seyit Mehmet Buçukoğlu

Yayıncı:

Anadolu University

Ana Başlıklar:

Görsel İletişim Tasarımı (Diğer)

Dergi:

Sanat ve Tasarım Dergisi Issue 15- Özel sayı, pp.745-782

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001360263

pISSN:

2146-9059