Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Adedeji ADEGBİTE; Adedeji Olusayo ADEJOBİ

doi:https://doi.org/10.29023/alanyaakademik.351608

Makale detayları

Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Yazarlar:

Adedeji ADEGBİTE | Adedeji Olusayo ADEJOBİ

Yayıncı:

Alanya Alaaddin Keykubat University

Ana Başlıklar:

Ekonomi ve Maliye

Dergi:

Alanya Academic Review 2018 Vol.2 Issue 2, pp.195-212

Belge Tipi:

Makale

Yayın Tarihi:

5/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000846806

Sıklık:

Üç Yıllık

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.351608

Anahtar kelimeler:

Özet:

 


The perishable nature of vegetables demands an effective and reliable chain/channel of distribution for fast disposal. Performance of the existing distributive channels, marketing efficiencies of the channel operators and factors that influenced the marketing efficiencies of the marketing operators are integral to effective marketing. Much attention has not been given to this in the agricultural marketing literature in Nigeria. Marketing efficiency analysis revealed that marketing of onions by bulk merchants, wholesalers and retailers is most efficient in one of the selected markets at 149%, 343% and 275% respectively. Transaction loss, sales volume, transportation cost, wages, association dues, stall rent and cost of capital are factors that affect onion marketers in the study area.

.

 


The perishable nature of vegetables demands an effective and reliable chain/channel of distribution for fast disposal. Performance of the existing distributive channels, marketing efficiencies of the channel operators and factors that influenced the marketing efficiencies of the marketing operators are integral to effective marketing. Much attention has not been given to this in the agricultural marketing literature in Nigeria. Marketing efficiency analysis revealed that marketing of onions by bulk merchants, wholesalers and retailers is most efficient in one of the selected markets at 149%, 343% and 275% respectively. Transaction loss, sales volume, transportation cost, wages, association dues, stall rent and cost of capital are factors that affect onion marketers in the study area.

.

Makale detayları

Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Yazarlar: Adedeji ADEGBİTE | Adedeji Olusayo ADEJOBİ

Yayıncı: Alanya Alaaddin Keykubat University

Ana Başlıklar: Ekonomi ve Maliye

Dergi: Alanya Academic Review 2018 Vol.2 Issue 2, pp.195-212

Belge Tipi: Makale

Yayın Tarihi: 5/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000846806

Sıklık: Üç Yıllık

eISSN: 2651-4192

DOI: https://doi.org/10.29023/alanyaakademik.351608

channel

distributive

efficiency

marketing

operators

Sayı

Yazarlar:

Adedeji ADEGBİTE | Adedeji Olusayo ADEJOBİ

Yayıncı:

Alanya Alaaddin Keykubat University

Ana Başlıklar:

Ekonomi ve Maliye

Dergi:

Alanya Academic Review 2018 Vol.2 Issue 2, pp.195-212

Belge Tipi:

Makale

Yayın Tarihi:

5/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000846806

Sıklık:

Üç Yıllık

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.351608