ÇEVRE DOSTU ÜRÜN SATIN ALMA NİYETİNDE ALGILANAN KALİTE, ALGILANAN RİSK VE GÜVENİN ROLÜ

Zehra BOZBAY; Melike GÜLEÇ; Nargiz ZULFUGAROVA

Makale detayları

ÇEVRE DOSTU ÜRÜN SATIN ALMA NİYETİNDE ALGILANAN KALİTE, ALGILANAN RİSK VE GÜVENİN ROLÜ

Yazarlar:

Zehra BOZBAY | Melike GÜLEÇ | Nargiz ZULFUGAROVA

Yayıncı:

Dokuz Eylul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Dokuz Eylul University The Journal of Graduate School of Social Sciences 2019 Vol.21 Issue 4, pp.1147-1171

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000939668

Sıklık:

Üç Aylık

eISSN:

1308-0911

pISSN:

1302-3284

Anahtar kelimeler:

Özet:

 


In recent years,
environmental trends in consumers' purchasing behaviour have made it important
for companies to produce and sell eco-friendly products. Green marketing has
become a major issue for those who want to differ and who give value of
consumers to buy eco-friendly products. Although there are studies about green
marketing in the literature, it is seen that these studies do not include with
consumer values, trust, perceived quality and risk concepts. For this reason,
this study aims to contribute to green marketing literature and to identify
issues that may be important in the eco-friendly applications. In this study,
the importance of emotional and ecological value, perceived quality, perceived
risk and in particular, the trust among eco-friendly products, has been
investigated. During the research, face-to-face questionnaire was used and 210
people who purchased eco-friendly electronic products in Istanbul attend the
survey. According to the results, perceived quality and trust for these
products were determined to be effective in purchasing eco-friendly products
for consumers. Moreover, emotional value is effective in creating perceived
quality for eco-friendly products, and perceived quality is effective on trust. 


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Makale detayları

ÇEVRE DOSTU ÜRÜN SATIN ALMA NİYETİNDE ALGILANAN KALİTE, ALGILANAN RİSK VE GÜVENİN ROLÜ

Yazarlar:

Zehra BOZBAY | Melike GÜLEÇ | Nargiz ZULFUGAROVA

Yayıncı:

Dokuz Eylul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Dokuz Eylul University The Journal of Graduate School of Social Sciences 2019 Vol.21 Issue 4, pp.1147-1171

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000939668

Sıklık:

Üç Aylık

eISSN:

1308-0911

pISSN:

1302-3284

Duygusal Değer

Algılanan Kalite

Yeşil Güven

Çevre Dostu Ürün

Satın Alma Niyeti

Sayı

Makale detayları

ÇEVRE DOSTU ÜRÜN SATIN ALMA NİYETİNDE ALGILANAN KALİTE, ALGILANAN RİSK VE GÜVENİN ROLÜ

Yazarlar: Zehra BOZBAY | Melike GÜLEÇ | Nargiz ZULFUGAROVA

Yayıncı: Dokuz Eylul University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Dokuz Eylul University The Journal of Graduate School of Social Sciences 2019 Vol.21 Issue 4, pp.1147-1171

Belge Tipi: Makale

Yayın Tarihi: 12/2019

Belge Dili: Türkçe

Document ID (Org No.): 2000939668

Sıklık: Üç Aylık

eISSN: 1308-0911

pISSN: 1302-3284

Duygusal Değer

Algılanan Kalite

Yeşil Güven

Çevre Dostu Ürün

Satın Alma Niyeti

Sayı

Yazarlar:

Zehra BOZBAY | Melike GÜLEÇ | Nargiz ZULFUGAROVA

Yayıncı:

Dokuz Eylul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Dokuz Eylul University The Journal of Graduate School of Social Sciences 2019 Vol.21 Issue 4, pp.1147-1171

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000939668

Sıklık:

Üç Aylık

eISSN:

1308-0911

pISSN:

1302-3284