EVALUATION OF YOUTUBE VIDEO COMMENTS ABOUT FINTECH (FINANCIAL TECHNOLOGY)

Hale Nur Güler

Makale detayları

EVALUATION OF YOUTUBE VIDEO COMMENTS ABOUT FINTECH (FINANCIAL TECHNOLOGY)

Yazarlar:

Hale Nur Güler

Yayıncı:

Bayburt University

Ana Başlıklar:

İşletme

Dergi:

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.6 Issue 2, pp.191-201

Belge Tipi:

Makale

Yayın Tarihi:

7/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295708

pISSN:

2618-6195

Anahtar kelimeler:

Özet:

 Fintech applications in the world of finance continue their activities in an effort to provide technology, accelerate the global financial system and reach customers at low cost. Customers expect fintech to be accessible, secure, and practical for everyone. With mobile applications, payment cards, and virtual POS, convenience is offered for customers who want to continue their financial transactions online. Banks also cooperate with fintech that increase inclusion and offer their applications to customers. In the study, in order to determine the views on fintech applications, the comments made for a sample banks fintech application were obtained and evaluated by text mining. The study shows that 50 of the comments reached through YouTube videos for the Nays Fintech application are neutral, 29 are negative, and 20 are positive. In the study, the words most associated with the fintech application were determined for positive, negative and neutral opinions made with the Orange 3 orangedatamining.com open-source programming framework with both scripting and data visualization features. It is thought that the study will be helpful for researchers interested in the field in the development journey of fintechs, as the negative and neutral words in the comments for the fintech application are determined.

 Fintech applications in the world of finance continue their activities in an effort to provide technology, accelerate the global financial system and reach customers at low cost. Customers expect fintech to be accessible, secure, and practical for everyone. With mobile applications, payment cards, and virtual POS, convenience is offered for customers who want to continue their financial transactions online. Banks also cooperate with fintech that increase inclusion and offer their applications to customers. In the study, in order to determine the views on fintech applications, the comments made for a sample banks fintech application were obtained and evaluated by text mining. The study shows that 50 of the comments reached through YouTube videos for the Nays Fintech application are neutral, 29 are negative, and 20 are positive. In the study, the words most associated with the fintech application were determined for positive, negative and neutral opinions made with the Orange 3 orangedatamining.com open-source programming framework with both scripting and data visualization features. It is thought that the study will be helpful for researchers interested in the field in the development journey of fintechs, as the negative and neutral words in the comments for the fintech application are determined.

 Fintech applications in the world of finance continue their activities in an effort to provide technology, accelerate the global financial system and reach customers at low cost. Customers expect fintech to be accessible, secure, and practical for everyone. With mobile applications, payment cards, and virtual POS, convenience is offered for customers who want to continue their financial transactions online. Banks also cooperate with fintech that increase inclusion and offer their applications to customers. In the study, in order to determine the views on fintech applications, the comments made for a sample banks fintech application were obtained and evaluated by text mining. The study shows that 50 of the comments reached through YouTube videos for the Nays Fintech application are neutral, 29 are negative, and 20 are positive. In the study, the words most associated with the fintech application were determined for positive, negative and neutral opinions made with the Orange 3 orangedatamining.com open-source programming framework with both scripting and data visualization features. It is thought that the study will be helpful for researchers interested in the field in the development journey of fintechs, as the negative and neutral words in the comments for the fintech application are determined.

 Finans dünyasında fintek uygulamaları teknoloji sağlamak, küresel finans sistemine hız kazandırmak ve düşük maliyetle müşteriye ulaşma çabası içinde faaliyetlerini sürdürmektedir. Müşteriler finans teknolojilerinin herkes için erişilebilir, güvenli ve pratik olmasını beklemektedir. Mobil uygulamalar, ödeme kartları ve sanal POS gibi çözümlerle finans işlemlerini online sürdürmek isteyen müşteriler için kolaylık sunulmaktadır. Bankalar da kapsayıcılığı artıran Finteklerle işbirliğine gitmekte ve kendi uygulamalarını da müşterilere sunmaktadır. Çalışmada fintek uygulamalarına yönelik görüşlerin belirlenmesi amacıyla örnek bir bankanın fintek uygulaması için yapılan yorumlar elde edilmiş ve metin madenciliğiyle değerlendirilmiştir. Çalışmada Nays Fintek uygulaması için YouTube videoları ile ulaşılan yorumların 50 si nötr, 29 u negatif ve 20sinin pozitif olduğu görülmektedir. Çalışmada yorumların kelime bulutları Orange 3 orangedatamining.com programı ile yapılarak pozitif, negatif ve nötr görüşler için fintek uygulaması ile en çok ilişkilendirilen kelimeler belirlenmiştir. Çalışmanın fintek uygulaması için yapılan yorumlardaki negatif ve nötr olarak ifadelerdeki vurgu yapılan kelimelerin belirlenmesi nedeniyle alanla ilgilenen araştırmacılar için finteklerin gelişim yolculuğunda yararlı olacağı düşünülmektedir.

Makale detayları

EVALUATION OF YOUTUBE VIDEO COMMENTS ABOUT FINTECH (FINANCIAL TECHNOLOGY)

Yazarlar:

Hale Nur Güler

Yayıncı:

Bayburt University

Ana Başlıklar:

İşletme

Dergi:

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.6 Issue 2, pp.191-201

Belge Tipi:

Makale

Yayın Tarihi:

7/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295708

pISSN:

2618-6195

Banking

Fintech

Sentiment Analysis

Youtube Video CommentsBankacılık

Fintek

Duygu Analizi

Youtube Video Yorumları

Sayı

Makale detayları

Yazarlar: Hale Nur Güler

Yayıncı: Bayburt University

Ana Başlıklar: İşletme

Dergi: İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.6 Issue 2, pp.191-201

Belge Tipi: Makale

Yayın Tarihi: 7/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001295708

pISSN: 2618-6195

Sayı

Yazarlar:

Hale Nur Güler

Yayıncı:

Bayburt University

Ana Başlıklar:

İşletme

Dergi:

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Vol.6 Issue 2, pp.191-201

Belge Tipi:

Makale

Yayın Tarihi:

7/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295708

pISSN:

2618-6195