An Evaluation on Housing Production and  Marketing Problems

Aykut Pajo; Murat Selim Selvi

Makale detayları

An Evaluation on Housing Production and Marketing Problems

Yazarlar:

Aykut Pajo | Murat Selim Selvi

Yayıncı:

İdeal Kent Yayınları

Ana Başlıklar:

Konut Piyasası | Kalkınma ve Yönetim

Dergi:

İDEALKENT Vol.16 Issue 45, pp.1275-1307

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001330398

pISSN:

1307-9905

Anahtar kelimeler:

Özet:

 In many countries of the world, the problems related to housing, which is one of the basic needs of people, have not been fully solved. In Turkey, different problems arise in the housing production and marketing process. The aim of this study is to categorize and discuss the types of problems encountered in the housing production and marketing process in Turkey within the framework of the relevant literature. Within this framework, secondary data were analyzed and concepts and terms related to these problems were explained. In this way, the research has an exploratory characteristic. As a result of the secondary data analysis of the research, it is understood that housing production is faced with problems arising from land supply, increases in construction material costs and local governments as well as financial problems. Another important finding emerging from the data analysis is that housing developers are inadequate in using marketing automation and digital techniques in their advertising efforts. It is evaluated that the results will be useful in the correct decision-making processes of those who supply and demand housing, give readers the opportunity to reason, help them to satisfy and motivate them, and guide future studies.

 In many countries of the world, the problems related to housing, which is one of the basic needs of people, have not been fully solved. In Turkey, different problems arise in the housing production and marketing process. The aim of this study is to categorize and discuss the types of problems encountered in the housing production and marketing process in Turkey within the framework of the relevant literature. Within this framework, secondary data were analyzed and concepts and terms related to these problems were explained. In this way, the research has an exploratory characteristic. As a result of the secondary data analysis of the research, it is understood that housing production is faced with problems arising from land supply, increases in construction material costs and local governments as well as financial problems. Another important finding emerging from the data analysis is that housing developers are inadequate in using marketing automation and digital techniques in their advertising efforts. It is evaluated that the results will be useful in the correct decision-making processes of those who supply and demand housing, give readers the opportunity to reason, help them to satisfy and motivate them, and guide future studies.

 In many countries of the world, the problems related to housing, which is one of the basic needs of people, have not been fully solved. In Turkey, different problems arise in the housing production and marketing process. The aim of this study is to categorize and discuss the types of problems encountered in the housing production and marketing process in Turkey within the framework of the relevant literature. Within this framework, secondary data were analyzed and concepts and terms related to these problems were explained. In this way, the research has an exploratory characteristic. As a result of the secondary data analysis of the research, it is understood that housing production is faced with problems arising from land supply, increases in construction material costs and local governments as well as financial problems. Another important finding emerging from the data analysis is that housing developers are inadequate in using marketing automation and digital techniques in their advertising efforts. It is evaluated that the results will be useful in the correct decision-making processes of those who supply and demand housing, give readers the opportunity to reason, help them to satisfy and motivate them, and guide future studies.

 Dünyanın pek çok ülkesinde insanların temel ihtiyaçlardan biri olan konutla ilgili yaşanan sorunlar tam olarak çözülmüş değildir. Türkiyede de konut üretim ve pazarlama sürecinde farklı sorunlar ortaya çıkmaktadır. Bu çalışmanın amacı Türkiyede konut üretim ve pazarlama sürecinde ne tür sorunlarla karşılaşıldığını ilgili literatür çerçevesinde kategorik olarak ele alarak tartışmaktır. Bu çerçevede ikincil veri analizi yapılmış ve bu sorunlarla ilgili kavram ve terimler açıklanmıştır. Araştırma bu hali ile keşfedici bir özellik göstermektedir. Araştırmanın ikincil veri analizi sonucunda konut üretiminde finansal açıdan olduğu kadar, arsa temini, inşaat malzeme maliyetlerindeki artışlar ve yerel yönetimlerden kaynaklanan sorunlarla karşılaşıldığı anlaşılmaktadır. Veri analizinden ortaya çıkan bir diğer önemli bulgu ise konut geliştiricilerinin reklam çalışmalarında pazarlama otomasyonu kullanımı ve dijital teknikleri kullanmadaki yetersizlikleridir. Ortaya çıkan sonuçların konut arz ve talep eden kesimlerin doğru karar alma süreçlerinde yararlı olacağı, okuyuculara muhakeme etme fırsatı verebileceği, tatmin ve motive etme noktasında yardımcı olabileceği ve bundan sonraki çalışmalara yön verebileceği değerlendirilmektedir.

Makale detayları

An Evaluation on Housing Production and Marketing Problems

Yazarlar:

Aykut Pajo | Murat Selim Selvi

Yayıncı:

İdeal Kent Yayınları

Ana Başlıklar:

Konut Piyasası | Kalkınma ve Yönetim

Dergi:

İDEALKENT Vol.16 Issue 45, pp.1275-1307

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001330398

pISSN:

1307-9905

Housing

housing production problem

housing finance

housing marketing problemKonut

konut üretim sorunu

konut finansmanı

konut pazarlama sorunu

Sayı

Makale detayları

Yazarlar: Aykut Pajo | Murat Selim Selvi

Yayıncı: İdeal Kent Yayınları

Ana Başlıklar: Konut Piyasası | Kalkınma ve Yönetim

Dergi: İDEALKENT Vol.16 Issue 45, pp.1275-1307

Belge Tipi: Makale

Yayın Tarihi: 10/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001330398

pISSN: 1307-9905

Sayı

Yazarlar:

Aykut Pajo | Murat Selim Selvi

Yayıncı:

İdeal Kent Yayınları

Ana Başlıklar:

Konut Piyasası | Kalkınma ve Yönetim

Dergi:

İDEALKENT Vol.16 Issue 45, pp.1275-1307

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001330398

pISSN:

1307-9905