AS A DIGITAL MARKETING AND E-COMMERCE TOOL SEARCH ENGINES AND GOOGLE ALGORITHMS

Akin Ay; Serhat Bekar; Bilge Çağlar Demir

Makale detayları

AS A DIGITAL MARKETING AND E-COMMERCE TOOL SEARCH ENGINES AND GOOGLE ALGORITHMS

Yazarlar:

Akin Ay | Serhat Bekar | Bilge Çağlar Demir

Yayıncı:

Hatay Mustafa Kemal University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Hatay Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.20 Issue 52, pp.295-317

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001306752

pISSN:

2791-7789

Anahtar kelimeler:

Özet:

 In digital marketing processes, businesses websites can be used to enable consumers to quickly access their brands and products with the keywords they type into search engines such as Google, Yandex and Safari, through Search Engine Optimization SEO activities. Digital marketing has required businesses to create their e-commerce strategies according to Google algorithms, the most frequently preferred search engine. The aim of the study is to reveal the effectiveness of Google algorithms in consumer purchasing behavior and how algorithms are used to achieve business goals. For this reason, the latest developments in the market and the importance of algorithms in e-commerce activities were revealed by using the literature review method. Businesses are developing algorithms to ensure that their e-commerce sites receive more clicks and are at the top of Google rankings. Many situations such as what consumers like and dislike, how they dress, how the consumers perform their purchasing behavior can be determined by SEO-supported algorithms recently. In addition, the study tries to represent the determining role of Google and SEO activities in consumer purchasing preferences, the importance of trends in e-commerce processes, and the projection of digital marketing into the marketing activities of businesses.

 In digital marketing processes, businesses websites can be used to enable consumers to quickly access their brands and products with the keywords they type into search engines such as Google, Yandex and Safari, through Search Engine Optimization SEO activities. Digital marketing has required businesses to create their e-commerce strategies according to Google algorithms, the most frequently preferred search engine. The aim of the study is to reveal the effectiveness of Google algorithms in consumer purchasing behavior and how algorithms are used to achieve business goals. For this reason, the latest developments in the market and the importance of algorithms in e-commerce activities were revealed by using the literature review method. Businesses are developing algorithms to ensure that their e-commerce sites receive more clicks and are at the top of Google rankings. Many situations such as what consumers like and dislike, how they dress, how the consumers perform their purchasing behavior can be determined by SEO-supported algorithms recently. In addition, the study tries to represent the determining role of Google and SEO activities in consumer purchasing preferences, the importance of trends in e-commerce processes, and the projection of digital marketing into the marketing activities of businesses.

 In digital marketing processes, businesses websites can be used to enable consumers to quickly access their brands and products with the keywords they type into search engines such as Google, Yandex and Safari, through Search Engine Optimization SEO activities. Digital marketing has required businesses to create their e-commerce strategies according to Google algorithms, the most frequently preferred search engine. The aim of the study is to reveal the effectiveness of Google algorithms in consumer purchasing behavior and how algorithms are used to achieve business goals. For this reason, the latest developments in the market and the importance of algorithms in e-commerce activities were revealed by using the literature review method. Businesses are developing algorithms to ensure that their e-commerce sites receive more clicks and are at the top of Google rankings. Many situations such as what consumers like and dislike, how they dress, how the consumers perform their purchasing behavior can be determined by SEO-supported algorithms recently. In addition, the study tries to represent the determining role of Google and SEO activities in consumer purchasing preferences, the importance of trends in e-commerce processes, and the projection of digital marketing into the marketing activities of businesses.

 Dijital pazarlama süreçlerinde işletmelerin web sitelerini, Arama Motoru Optimizasyonu SEO faaliyetleri ile tüketicilerin Google, Yandex ve Safari gibi arama motorlarına yazdıkları anahtar kelimelerle, kendi marka ve ürünlerine hızlı bir şekilde ulaşmalarını sağlayabilmektedir. Dijital pazarlamada işletmelerin e-ticaret stratejilerini, en sık tercih edilen arama motoru olan Google algoritmalarına göre oluşturmalarını gerektirmiştir. Çalışmada Google algoritmaların tüketici satın alma davranışlarındaki etkinliği ve işletme hedeflerine ulaştırılmasında algoritmalardan nasıl yararlanıldığının ortaya konulması amaçlanmıştır. Bu nedenle literatür taraması yöntemi kullanılarak pazardaki son gelişmeleri, algoritmaların e-ticaret faaliyetlerindeki önemi ortaya konulmuştur. İşletmeler, e-ticaret sitelerinin daha fazla tık alması ve Google sıralamasında ilk sıralarda çıkmak için algoritmalar geliştirmektedir. Tüketicilerin neyi sevip neyi sevmediği, nasıl giyindiği, tüketicinin satın alma davranışını ne şekilde gerçekleştirdiği gibi pek çok durum son dönemde SEO destekli algoritmalar tarafından belirlenebilmektedir. Ayrıca çalışma, Google ve SEO faaliyetlerinin tüketici satın alma tercihlerindeki belirleyici rolüne, e-ticaretteki süreçlerinde trendlerin önemine ve işletmelerin pazarlama faaliyetlerine dijital pazarlamaya yönelik projeksiyon tutulmaya çalışılmıştır.

Makale detayları

AS A DIGITAL MARKETING AND E-COMMERCE TOOL SEARCH ENGINES AND GOOGLE ALGORITHMS

Yazarlar:

Akin Ay | Serhat Bekar | Bilge Çağlar Demir

Yayıncı:

Hatay Mustafa Kemal University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Hatay Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.20 Issue 52, pp.295-317

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001306752

pISSN:

2791-7789

Search Engine

Digital Marketing

E-commerce

SEOArama Motoru

Dijital Pazarlama

E-ticaret

SEO

Sayı

Makale detayları

Yazarlar: Akin Ay | Serhat Bekar | Bilge Çağlar Demir

Yayıncı: Hatay Mustafa Kemal University

Ana Başlıklar: İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi: Hatay Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.20 Issue 52, pp.295-317

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001306752

pISSN: 2791-7789

Sayı

Yazarlar:

Akin Ay | Serhat Bekar | Bilge Çağlar Demir

Yayıncı:

Hatay Mustafa Kemal University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Hatay Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.20 Issue 52, pp.295-317

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001306752

pISSN:

2791-7789