A REVIEW OF YOUTUBE INTERACTIONS IN THE CONTEXT OF 2024 IZMIR LOCAL ELECTIONS

Sezer Deniz Türsen; Nevzat Onur Çapalov; Özlem Ozan

Makale detayları

A REVIEW OF YOUTUBE INTERACTIONS IN THE CONTEXT OF 2024 IZMIR LOCAL ELECTIONS

Yazarlar:

Sezer Deniz Türsen | Nevzat Onur Çapalov | Özlem Ozan

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Sosyal Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi | Yeni Medya

Dergi:

Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi Vol.3 Issue 2, pp.165-184

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337460

pISSN:

2822-5422

Anahtar kelimeler:

Özet:

 With the digitalization of the media, many innovations have occurred in the political, cultural, and economic fields. The development of digital media has created a new field of political communication that serves as an alternative to conventional media. Consequently, social media has become increasingly important and permanent in conducting election campaigns. As digital methods have come to compete with and surpass traditional campaign methods, political communicators have begun to emphasize video-focused work to be published on digital platforms alongside conventional campaigns. In particular, YouTube has risen to a significant guiding position in recent years regarding its agenda-setting capacity in Turkeys election dynamics. Within the context of its digital habitat and follower sociology, YouTube has become one of the key political agenda-setters. This study analyzes user comments on the episode of the Az Önce Konuştum television program, which was also broadcast on YouTube and featured the mayoral candidates of İzmir Metropolitan Municipality in the context of the 2024 İzmir Local Elections. The comments were examined using content analysis, and user interactions among the comments were analyzed using social network analysis. The study focused on identifying the key aspects of the candidates election promises and their impact on YouTube viewers. An examination of YouTube comments on the program featuring the AK Partys İzmir Metropolitan Municipality Mayor Candidate Hamza Dağ and the Republican Peoples Partys İzmir Metropolitan Municipality Mayor Candidate Cemil Tugay revealed that the perception of Dağ was proportionally more positive. On the other hand, considering that Tugay won the elections, it can be said that the results of local elections are not consistent with the digital content analyses.

 With the digitalization of the media, many innovations have occurred in the political, cultural, and economic fields. The development of digital media has created a new field of political communication that serves as an alternative to conventional media. Consequently, social media has become increasingly important and permanent in conducting election campaigns. As digital methods have come to compete with and surpass traditional campaign methods, political communicators have begun to emphasize video-focused work to be published on digital platforms alongside conventional campaigns. In particular, YouTube has risen to a significant guiding position in recent years regarding its agenda-setting capacity in Turkeys election dynamics. Within the context of its digital habitat and follower sociology, YouTube has become one of the key political agenda-setters. This study analyzes user comments on the episode of the Az Önce Konuştum television program, which was also broadcast on YouTube and featured the mayoral candidates of İzmir Metropolitan Municipality in the context of the 2024 İzmir Local Elections. The comments were examined using content analysis, and user interactions among the comments were analyzed using social network analysis. The study focused on identifying the key aspects of the candidates election promises and their impact on YouTube viewers. An examination of YouTube comments on the program featuring the AK Partys İzmir Metropolitan Municipality Mayor Candidate Hamza Dağ and the Republican Peoples Partys İzmir Metropolitan Municipality Mayor Candidate Cemil Tugay revealed that the perception of Dağ was proportionally more positive. On the other hand, considering that Tugay won the elections, it can be said that the results of local elections are not consistent with the digital content analyses.

 With the digitalization of the media, many innovations have occurred in the political, cultural, and economic fields. The development of digital media has created a new field of political communication that serves as an alternative to conventional media. Consequently, social media has become increasingly important and permanent in conducting election campaigns. As digital methods have come to compete with and surpass traditional campaign methods, political communicators have begun to emphasize video-focused work to be published on digital platforms alongside conventional campaigns. In particular, YouTube has risen to a significant guiding position in recent years regarding its agenda-setting capacity in Turkeys election dynamics. Within the context of its digital habitat and follower sociology, YouTube has become one of the key political agenda-setters. This study analyzes user comments on the episode of the Az Önce Konuştum television program, which was also broadcast on YouTube and featured the mayoral candidates of İzmir Metropolitan Municipality in the context of the 2024 İzmir Local Elections. The comments were examined using content analysis, and user interactions among the comments were analyzed using social network analysis. The study focused on identifying the key aspects of the candidates election promises and their impact on YouTube viewers. An examination of YouTube comments on the program featuring the AK Partys İzmir Metropolitan Municipality Mayor Candidate Hamza Dağ and the Republican Peoples Partys İzmir Metropolitan Municipality Mayor Candidate Cemil Tugay revealed that the perception of Dağ was proportionally more positive. On the other hand, considering that Tugay won the elections, it can be said that the results of local elections are not consistent with the digital content analyses.

 Medyanın dijitalleşmesiyle birlikte siyasal, kültürel ve ekonomik alanda pek çok yenilik yaşanmıştır. Dijital medyanın gelişimi ile konvansiyonel medyaya alternatif olan yeni bir siyasal iletişim uygulama alanı doğmuştur. Buna bağlı olarak sosyal medya, seçim kampanyalarının yürütülmesi noktasında önemini giderek arttırmış ve kalıcı olmuştur. Dijital yöntemlerin klasik kampanya yöntemleriyle yarışır ve hatta onları geride bırakır hale gelmesiyle birlikte siyasal iletişimciler konvansiyonel kampanyaların yanı sıra dijital mecralarda yayınlamak üzere video odaklı çalışmalara büyük önem vermeye başlamışlardır. Özellikle Youtube, son yıllarda Türkiyedeki seçim dinamiklerinin gündem belirleme kapasitesi açısından önemli bir yönlendirici konumuna yükselmiş, sahip olduğu dijital habitusu ve takipçi sosyolojisi bağlamında politik gündem belirleyicilerden biri haline gelmiştir. Bu çalışmada 2024 İzmir Yerel Seçimleri bağlamında İzmir Büyükşehir Belediyesi başkan adaylarının katıldıkları ve blok halinde Youtubeda yayınlanan Az Önce Konuştum programının İzmir Yerel Seçim odaklı bölümündeki izleyici yorumları içerik analizi yöntemiyle irdelenmiş, yorumlar arasındaki kullanıcı etkileşimleri sosyal ağ analizi yöntemiyle incelenmiş ve belediye başkan adaylarının seçim vaatlerinin kilit yönleri belirlenerek Youtube izleyicileri arasında oluşturduğu etkiye odaklanılmıştır. Ak Parti İzmir Büyükşehir Belediye Başkan Adayı Hamza Dağ ve Cumhuriyet Halk Partisi İzmir Büyükşehir Belediye Başkan Adayı Cemil Tugayın katıldığı programın Youtubedaki kullanıcı yorumlarına bakıldığında Dağa yönelik algının oransal olarak daha pozitif olduğu tespit edilmiştir. Öte yandan, seçimleri Tugayın kazandığı göz önüne alındığında yerel seçim sonuçlarıyla dijital içerik analizlerinin seçim sonuçlarıyla uyumlu olmadığı söylenebilir.

Makale detayları

A REVIEW OF YOUTUBE INTERACTIONS IN THE CONTEXT OF 2024 IZMIR LOCAL ELECTIONS

Yazarlar:

Sezer Deniz Türsen | Nevzat Onur Çapalov | Özlem Ozan

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Sosyal Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi | Yeni Medya

Dergi:

Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi Vol.3 Issue 2, pp.165-184

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337460

pISSN:

2822-5422

local elections 2024

İzmir metropolitan municipality mayoral election

YouTube

social network analysis

propagandayerel seçimler 2024

propaganda

Youtube

İzmir Büyükşehir Belediye Başkanlığı Seçimi

sosyal ağ analizi

Sayı

Makale detayları

Yazarlar: Sezer Deniz Türsen | Nevzat Onur Çapalov | Özlem Ozan

Yayıncı: Nigde Omer Halisdemir University

Ana Başlıklar: Sosyal Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi | Yeni Medya

Dergi: Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi Vol.3 Issue 2, pp.165-184

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001337460

pISSN: 2822-5422

Sayı

Yazarlar:

Sezer Deniz Türsen | Nevzat Onur Çapalov | Özlem Ozan

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Sosyal Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi | Yeni Medya

Dergi:

Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi Vol.3 Issue 2, pp.165-184

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337460

pISSN:

2822-5422