A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY

Naciye Guliz UGUR; Tugba KOC

doi:https://doi.org/10.17261/Pressacademia.2016118684

Makale detayları

A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY

Yazarlar:

Naciye Guliz UGUR | Tugba KOC

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2016 Vol.2 Issue 1, pp.629-634

Belge Tipi:

Makale

Yayın Tarihi:

5/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000777178

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2016118684

Özet:

 

In order to keep up with the next generation of technology and accommodate ever-increasing consumer demands for options, convenience, and, of course, the lowest prices, businesses must build their strategies on appropriate technology that can answer those demands. This paper will discuss the benefits, challenges, and implications of SMAC (social, mobile, analytics, cloud) technology and the effects of SMAC implementation on a business’s enterprise architecture and IT.The research supports the utilization of social, mobile, analytics, and cloud (SMAC) technology to respond to consumer demands based on a review of the literature. Real-world considerations are offered to the reader on implementation and application of SMAC technology into today’s business world.SMAC technology offers a state-of-the-art, adaptable enterprise solution that addresses these needs and can project a business’s enterprise platform into today’s modern economy. Although incorporating SMAC technology into an enterprise presents challenges, namely with security and high user expectations, the SMAC technology also offers a multitude of benefits. Effective change management, including assimilation of SMAC technology into an organization’s culture, and communication at all levels of an organization are key to the successful implementation of the SMAC stack. Hurbean and Fotache’s (2013) research concludes that businesses are wise to adopt “the third platform” of social media, mobility, big data, and cloud computing, and the authors of this paper agree with these findings based on the research conducted.

Makale detayları

A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY

Yazarlar: Naciye Guliz UGUR | Tugba KOC

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler

Dergi: PressAcademia Procedia 2016 Vol.2 Issue 1, pp.629-634

Belge Tipi: Makale

Yayın Tarihi: 5/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000777178

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2016118684

Sayı

Yazarlar:

Naciye Guliz UGUR | Tugba KOC

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2016 Vol.2 Issue 1, pp.629-634

Belge Tipi:

Makale

Yayın Tarihi:

5/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000777178

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2016118684