The Impact of Metaverse, Extended Reality and Artificial Intelligence Technologies on Touristic Food and Beverage Businesses

Gözde Özdemir Uçgun

Makale detayları

The Impact of Metaverse, Extended Reality and Artificial Intelligence Technologies on Touristic Food and Beverage Businesses

Yazarlar:

Gözde Özdemir Uçgun

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Aydın Gastronomy Vol.9 Issue 2, pp.249-264

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354503

pISSN:

2528-9411

Anahtar kelimeler:

Özet:

 Digitalization, virtual reality technologies, metaverse and artificial intelligence technologies are effective in many areas from banking to the health sector, from the defense industry to the tourism industry. The aim of the study is to investigate the impact of these important technological developments, metaverse, extended reality and artificial intelligence technologies, on touristic food and beverage facilities. Within the scope of the study, the comments and suggestions of both relevant technology users and business owners were examined. As a result of the interviews conducted with 29 experts in the field between February and March 2024 with in-depth interview technique, the data were described using the ethnographic summary technique and findings based on the repeated responses and striking comments of the participants were presented. It has been seen that these technologies will positively affect food and beverage businesses and provide advantages in various areas such as supporting the marketing of goods and services, increasing guest satisfaction, providing personalized experiences, training tourists and employees, contributing to environmental sustainability and creating employment as a result of their efficient use. The original value of the study is that it presents concrete findings in the light of primary data and provides practical contributions to businesses in terms of explaining the benefits provided as a result of the efficient use of these technologies.

 Digitalization, virtual reality technologies, metaverse and artificial intelligence technologies are effective in many areas from banking to the health sector, from the defense industry to the tourism industry. The aim of the study is to investigate the impact of these important technological developments, metaverse, extended reality and artificial intelligence technologies, on touristic food and beverage facilities. Within the scope of the study, the comments and suggestions of both relevant technology users and business owners were examined. As a result of the interviews conducted with 29 experts in the field between February and March 2024 with in-depth interview technique, the data were described using the ethnographic summary technique and findings based on the repeated responses and striking comments of the participants were presented. It has been seen that these technologies will positively affect food and beverage businesses and provide advantages in various areas such as supporting the marketing of goods and services, increasing guest satisfaction, providing personalized experiences, training tourists and employees, contributing to environmental sustainability and creating employment as a result of their efficient use. The original value of the study is that it presents concrete findings in the light of primary data and provides practical contributions to businesses in terms of explaining the benefits provided as a result of the efficient use of these technologies.

 Digitalization, virtual reality technologies, metaverse and artificial intelligence technologies are effective in many areas from banking to the health sector, from the defense industry to the tourism industry. The aim of the study is to investigate the impact of these important technological developments, metaverse, extended reality and artificial intelligence technologies, on touristic food and beverage facilities. Within the scope of the study, the comments and suggestions of both relevant technology users and business owners were examined. As a result of the interviews conducted with 29 experts in the field between February and March 2024 with in-depth interview technique, the data were described using the ethnographic summary technique and findings based on the repeated responses and striking comments of the participants were presented. It has been seen that these technologies will positively affect food and beverage businesses and provide advantages in various areas such as supporting the marketing of goods and services, increasing guest satisfaction, providing personalized experiences, training tourists and employees, contributing to environmental sustainability and creating employment as a result of their efficient use. The original value of the study is that it presents concrete findings in the light of primary data and provides practical contributions to businesses in terms of explaining the benefits provided as a result of the efficient use of these technologies.

 Günümüzde dijitalleşme, sanal gerçeklik teknolojileri, metaverse ve yapay zekâ teknolojileri bankacılıktan, sağlık sektörüne, savunma sanayinden turizm endüstrisine pek çok alanda etkili olmaktadır. Çalışmanın amacı, bu önemli teknolojik gelişmelerinden olan metaverse, genişletilmiş gerçeklik ve yapay zekâ teknolojilerinin turistik yiyecek içecek işletmelerine etkisini araştırmaktır. Çalışma kapsamında, hem ilgili teknoloji kullanıcılarının hem de işletme sahiplerinin yorum ve önerileri incelenmiştir. Alanında uzman 29 kişi ile derinlemesine mülakat tekniğiyle yapılan görüşmeler sonucunda veriler, etnografik özet tekniği kullanılarak betimlenmiş ve katılımcıların tekrar eden yanıtları ve çarpıcı yorumlarına dayalı bulgular sunulmuştur. Bu teknolojilerin, yiyecek içecek işletmelerini olumlu yönde etkileyeceği, verimli kullanımı sonucunda, mal ve hizmet pazarlamasına destek olma, misafir memnuniyetini artırma, kişiselleştirilmiş deneyimler sunma, turistlerin ve çalışanların eğitilmesi, çevresel sürdürülebilirliğe katkı sağlama, istihdam yaratma gibi çeşitli konularda avantajlar sağlayacağı görülmüştür.

Makale detayları

The Impact of Metaverse, Extended Reality and Artificial Intelligence Technologies on Touristic Food and Beverage Businesses

Yazarlar:

Gözde Özdemir Uçgun

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Aydın Gastronomy Vol.9 Issue 2, pp.249-264

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354503

pISSN:

2528-9411

Digitalization

XR

AI

tourism

food and beverage industryDijitalleşme

XR

AI

turizm

yiyecek içecek sektörü

Sayı

Makale detayları

Yazarlar: Gözde Özdemir Uçgun

Yayıncı: Istanbul Aydin University

Ana Başlıklar: Turizm (Diğer)

Dergi: Aydın Gastronomy Vol.9 Issue 2, pp.249-264

Belge Tipi: Makale

Yayın Tarihi: 10/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001354503

pISSN: 2528-9411

Sayı

Yazarlar:

Gözde Özdemir Uçgun

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Aydın Gastronomy Vol.9 Issue 2, pp.249-264

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354503

pISSN:

2528-9411