The Role of Social Media in the Promotion of Touristic Destination: The Example of Göbeklitepe

Mete Sezgin; Bengü Su Karagöz

Makale detayları

The Role of Social Media in the Promotion of Touristic Destination: The Example of Göbeklitepe

Yazarlar:

Mete Sezgin | Bengü Su Karagöz

Yayıncı:

Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar:

Turizm Pazarlaması

Dergi:

Alanya Akademik Bakış Vol.7 Issue 3, pp.1161-1176

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001299877

pISSN:

2651-4192

Anahtar kelimeler:

Özet:

 With the rapid development of information technologies, the use of social media tools began to play an important role in the promotion of touristic destinations. One of the most frequently used social media platforms. YouTube can be shared before, during or after experience. In this research, sentiment analysis was applied to the comments of a video titled Göbekli Tepe: The Dawn of Civilization published on YouTube about Göbeklitepe ruins, one of Turkeys most important touristic destinations. It was concluded that 44,68 of the comments obtainded were positive, 21,57 negative and 33,73 neutral. It was determined that the most frequently mentioned word in all comments was year, the most frequently mentioned word in positive comments was like, the most frequently mentioned word in negative comments was year and the most frequently mentioned word in neutral comments was year.

 With the rapid development of information technologies, the use of social media tools began to play an important role in the promotion of touristic destinations. One of the most frequently used social media platforms. YouTube can be shared before, during or after experience. In this research, sentiment analysis was applied to the comments of a video titled Göbekli Tepe: The Dawn of Civilization published on YouTube about Göbeklitepe ruins, one of Turkeys most important touristic destinations. It was concluded that 44,68 of the comments obtainded were positive, 21,57 negative and 33,73 neutral. It was determined that the most frequently mentioned word in all comments was year, the most frequently mentioned word in positive comments was like, the most frequently mentioned word in negative comments was year and the most frequently mentioned word in neutral comments was year.

 With the rapid development of information technologies, the use of social media tools began to play an important role in the promotion of touristic destinations. One of the most frequently used social media platforms. YouTube can be shared before, during or after experience. In this research, sentiment analysis was applied to the comments of a video titled Göbekli Tepe: The Dawn of Civilization published on YouTube about Göbeklitepe ruins, one of Turkeys most important touristic destinations. It was concluded that 44,68 of the comments obtainded were positive, 21,57 negative and 33,73 neutral. It was determined that the most frequently mentioned word in all comments was year, the most frequently mentioned word in positive comments was like, the most frequently mentioned word in negative comments was year and the most frequently mentioned word in neutral comments was year.

 Bilişim teknolojilerinin hızlı gelişimiyle birlikte sosyal medya araçlarının kullanımı, turistik destinasyonların tanıtımında önemli rol oynamaya başlamıştır. Sıklıkla kullanılan sosyal medya platformlarından biri olan YouTube aracılığıyla bireyler deneyim öncesinde, esnasında ya da sonrasında paylaşım yapabilmektedir. Bu araştırmada Türkiyenin önemli turistik destinasyonlarından biri olan Göbeklitepe ören yeri hakkında YouTubeta yayınlanmış olan Göbekli Tepe: The Dawn of Civilization Göbeklitepe: Bir Medeniyetin Doğuşu başlıklı bir videoya ait yorumlara duygu analizi uygulanmıştır. Elde edilen yorumların 44,68i olumlu, 21,57si olumsuz ve 33,73ünün nötr olduğu sonucuna ulaşılmıştır. Tüm yorumlarda en sık bahsedilen kelimenin year yıl, olumlu yorumlarda en sık bahsedilenin like beğenmek, olumsuz yorumlarda en sık bahsedilenin year yıl ve nötr yorumlarda en sık bahsedilenin year yıl olduğu belirlenmiştir.

Makale detayları

The Role of Social Media in the Promotion of Touristic Destination: The Example of Göbeklitepe

Yazarlar:

Mete Sezgin | Bengü Su Karagöz

Yayıncı:

Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar:

Turizm Pazarlaması

Dergi:

Alanya Akademik Bakış Vol.7 Issue 3, pp.1161-1176

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001299877

pISSN:

2651-4192

YouTube

Göbeklitepe

Sentiment AnalysisYouTube

Göbeklitepe

Duygu Analizi

Sayı

Makale detayları

The Role of Social Media in the Promotion of Touristic Destination: The Example of Göbeklitepe

Yazarlar: Mete Sezgin | Bengü Su Karagöz

Yayıncı: Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar: Turizm Pazarlaması

Dergi: Alanya Akademik Bakış Vol.7 Issue 3, pp.1161-1176

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001299877

pISSN: 2651-4192

YouTube

Göbeklitepe

Sentiment AnalysisYouTube

Göbeklitepe

Duygu Analizi

Sayı

Yazarlar:

Mete Sezgin | Bengü Su Karagöz

Yayıncı:

Alanya Alaaddin Keykubat Üniversitesi

Ana Başlıklar:

Turizm Pazarlaması

Dergi:

Alanya Akademik Bakış Vol.7 Issue 3, pp.1161-1176

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001299877

pISSN:

2651-4192