The Impact of Social Media on Access to Financial Information: An Analysis Using Structural Equation Modeling (SEM)

Mehmet Cihangir; Salim Köksal

Makale detayları

The Impact of Social Media on Access to Financial Information: An Analysis Using Structural Equation Modeling (SEM)

Yazarlar:

Mehmet Cihangir | Salim Köksal

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Sermaye Piyasaları

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.14 Issue 4, pp.1512-1533

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001356165

pISSN:

1694-7215

Anahtar kelimeler:

Özet:

 This study examines the impact of social media and internet content on individual investment decisions. Survey data conducted with 251 academic and administrative staff from Osmaniye Korkut Ata University were analyzed using SPSS and AMOS software. In the study where the investment information variable is considered as the dependent variable, the independent variables used were information quality and social networking sites variables, along with demographic variables. The findings indicate that while social media facilitates access to financial information, misleading content and speculative information pose risks. In the study analyzed using the Structural Equation Model SEM, it was found that the use of social media positively affects investment knowledge, while the quality of information negatively impacts investment knowledge. Similarly, it has been found that the level of technology usage and good or bad news related to buying and selling have an impact on the level of investment knowledge. Participants prefer social media and digital news channels over traditional media, and individuals with high technology usage skills make more informed investment decisions. In conclusion, the dual impact of social media and internet content on investments is emphasized; the necessity of carefully evaluating digital content, increasing financial literacy, and promoting reliable information sources is highlighted.

 This study examines the impact of social media and internet content on individual investment decisions. Survey data conducted with 251 academic and administrative staff from Osmaniye Korkut Ata University were analyzed using SPSS and AMOS software. In the study where the investment information variable is considered as the dependent variable, the independent variables used were information quality and social networking sites variables, along with demographic variables. The findings indicate that while social media facilitates access to financial information, misleading content and speculative information pose risks. In the study analyzed using the Structural Equation Model SEM, it was found that the use of social media positively affects investment knowledge, while the quality of information negatively impacts investment knowledge. Similarly, it has been found that the level of technology usage and good or bad news related to buying and selling have an impact on the level of investment knowledge. Participants prefer social media and digital news channels over traditional media, and individuals with high technology usage skills make more informed investment decisions. In conclusion, the dual impact of social media and internet content on investments is emphasized; the necessity of carefully evaluating digital content, increasing financial literacy, and promoting reliable information sources is highlighted.

 This study examines the impact of social media and internet content on individual investment decisions. Survey data conducted with 251 academic and administrative staff from Osmaniye Korkut Ata University were analyzed using SPSS and AMOS software. In the study where the investment information variable is considered as the dependent variable, the independent variables used were information quality and social networking sites variables, along with demographic variables. The findings indicate that while social media facilitates access to financial information, misleading content and speculative information pose risks. In the study analyzed using the Structural Equation Model SEM, it was found that the use of social media positively affects investment knowledge, while the quality of information negatively impacts investment knowledge. Similarly, it has been found that the level of technology usage and good or bad news related to buying and selling have an impact on the level of investment knowledge. Participants prefer social media and digital news channels over traditional media, and individuals with high technology usage skills make more informed investment decisions. In conclusion, the dual impact of social media and internet content on investments is emphasized; the necessity of carefully evaluating digital content, increasing financial literacy, and promoting reliable information sources is highlighted.

 Bu çalışma, sosyal medya ve internet içeriklerinin bireysel yatırım kararları üzerindeki etkisini incelemektedir. Osmaniye Korkut Ata Üniversitesinden 251 akademik ve idari personelle gerçekleştirilen anket verileri SPSS ve AMOS yazılımları ile analiz edilmiştir. Yatırım bilgi değişkeninin bağımlı değişken olarak ele alındığı çalışmada bağımsız değişken olarak bilgi kalitesi ve sosyal ağ siteleri değişkenleri ile demografik değişkenler kullanılmıştır. Bulgular, sosyal medyanın finansal bilgiye erişimi kolaylaştırırken, yanıltıcı içerikler ve spekülatif bilgilerin risk oluşturduğunu göstermektedir. Yapısal Eşitlik Model YEM ile analiz yapılan çalışmada sosyal medya kullanımının yatırım bilgisini pozitif yönlü etkilediği, bilgi kalitesinin ise yatırım bilgisini negatif yönlü etkilediği ortaya çıkmıştır. Benzer şekilde teknoloji kullanım düzeyinin ve alım-satımla ilgili iyi veya kötü haberlerin yatırım bilgi düzeyi üzerinde etkisi olduğu bulunmuştur. Katılımcılar geleneksel medya yerine sosyal medya ve dijital haber kanallarını tercih etmekte, teknoloji kullanım becerisi yüksek bireyler daha bilinçli yatırım kararları almaktadır. Sonuç olarak, sosyal medya ve internet içeriklerinin yatırımlar üzerinde çift yönlü etkisi vurgulanmakta; dijital içeriklerin dikkatle değerlendirilmesi, finansal okuryazarlığın artırılması ve güvenilir bilgi kaynaklarının teşvik edilmesi gerekliliği ortaya konmaktadır.

Makale detayları

The Impact of Social Media on Access to Financial Information: An Analysis Using Structural Equation Modeling (SEM)

Yazarlar:

Mehmet Cihangir | Salim Köksal

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Sermaye Piyasaları

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.14 Issue 4, pp.1512-1533

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001356165

pISSN:

1694-7215

Individual investment decisions

social media

investment knowledge

information quality

internet contentBireysel yatırım kararları

sosyal medya

yatırım bilgisi

bilgi kalitesi

internet içerikleri

Sayı

Makale detayları

Yazarlar: Mehmet Cihangir | Salim Köksal

Yayıncı: Kyrgyz-Turkish Manas University

Ana Başlıklar: Sermaye Piyasaları

Dergi: MANAS Sosyal Araştırmalar Dergisi Vol.14 Issue 4, pp.1512-1533

Belge Tipi: Makale

Yayın Tarihi: 3/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001356165

pISSN: 1694-7215

Sayı

Yazarlar:

Mehmet Cihangir | Salim Köksal

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Sermaye Piyasaları

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.14 Issue 4, pp.1512-1533

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001356165

pISSN:

1694-7215