Digital lobbying in the european union in the context of strategic communication: Qualitative analysis of the vote leave campaign through astroturf tactics

Şeyma Filiz; Gaye Aslı Sancar Demren

Makale detayları

Digital lobbying in the european union in the context of strategic communication: Qualitative analysis of the vote leave campaign through astroturf tactics

Yazarlar:

Şeyma Filiz | Gaye Aslı Sancar Demren

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Yeni Medya Issue 14, pp.178-196

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295350

pISSN:

2587-1285

Anahtar kelimeler:

Özet:

 This study deals with digital lobbying practices as a part of political communication processes in the context of strategic communication. Post-truth, which came to the fore with the 2016 Brexit Referendum, is becoming more visible in political communication and lobbying processes in the processes of disinformation, fake news and digital propaganda. In the research, the transformation of grassroots and astroturf lobbying practices is analyzed with the content analysis method through the successful pro-Brexit Vote Leave Referendum Campaign. As a result, in the Vote Leave campaign, which was successful in the Brexit Referendum process, which is one of the most important issues concerning the European Union and the United Kingdom, astroturf tactics were used; It has been determined that front organizations use prepared letters to reach decision makers and fake tactics directed by certain groups through social movements between networks. It has been seen that disinformation, fake news and digital propaganda methods, which have increased their influence in political processes with post-truth, are considered as a part of astroturf campaigns in lobbying.

 This study deals with digital lobbying practices as a part of political communication processes in the context of strategic communication. Post-truth, which came to the fore with the 2016 Brexit Referendum, is becoming more visible in political communication and lobbying processes in the processes of disinformation, fake news and digital propaganda. In the research, the transformation of grassroots and astroturf lobbying practices is analyzed with the content analysis method through the successful pro-Brexit Vote Leave Referendum Campaign. As a result, in the Vote Leave campaign, which was successful in the Brexit Referendum process, which is one of the most important issues concerning the European Union and the United Kingdom, astroturf tactics were used; It has been determined that front organizations use prepared letters to reach decision makers and fake tactics directed by certain groups through social movements between networks. It has been seen that disinformation, fake news and digital propaganda methods, which have increased their influence in political processes with post-truth, are considered as a part of astroturf campaigns in lobbying.

 This study deals with digital lobbying practices as a part of political communication processes in the context of strategic communication. Post-truth, which came to the fore with the 2016 Brexit Referendum, is becoming more visible in political communication and lobbying processes in the processes of disinformation, fake news and digital propaganda. In the research, the transformation of grassroots and astroturf lobbying practices is analyzed with the content analysis method through the successful pro-Brexit Vote Leave Referendum Campaign. As a result, in the Vote Leave campaign, which was successful in the Brexit Referendum process, which is one of the most important issues concerning the European Union and the United Kingdom, astroturf tactics were used; It has been determined that front organizations use prepared letters to reach decision makers and fake tactics directed by certain groups through social movements between networks. It has been seen that disinformation, fake news and digital propaganda methods, which have increased their influence in political processes with post-truth, are considered as a part of astroturf campaigns in lobbying.

 Stratejik iletişimin kapsamlı iletişim çabaları olarak genel anlamda ele alınışı bu çalışmada, stratejik iletişim ve siyasal iletişim süreçlerinin bir parçası olarak dijital lobicilik uygulamaları bağlamında ele alınmaktadır. 2016 Brexit Referandumu sürecinde gündeme gelen post-truth terimi ile birlikte dezenformasyon, yalan haber ve dijital propaganda kavramları siyasal iletişim ve lobicilik süreçlerinde daha fazla görünür hale gelmektedir. Araştırmada mevcut halk tabanlı grassroots hareketler ve sahte astroturf lobicilik uygulamalarının dönüşümü başarıya ulaşan Brexit yanlısı pro-Brexit Vote Leave Referandum Kampanyası üzerinden içerik analizi yöntemine başvurularak analiz edilmektedir. Sonuç olarak Avrupa Birliğini ve Birleşik Krallığı ilgilendiren en önemli meselelerden biri olan Brexit Referandumu sürecinde yürütülen ve başarıya ulaşan Vote Leave kampanyasında halk tabanlı görünümlü ancak belirli bir merkezden başlatılan ve yürütülen astroturf taktiklere başvurulduğu; paravan organizasyonların, karar vericilere ulaşmak için hazır mektupların kullanıldığı ve ağlar arası sosyal hareketler aracılığıyla belirli gruplar tarafından yönlendirilen sahte taktiklerin uygulandığı tespit edilmiştir. 2016 Brexit Referandumu sürecinde gündeme gelen post-truth terimi ile birlikte siyasal süreçlerde etkisini artıran dezenformasyon, yalan haber ve dijital propaganda yöntemlerinin lobicilikte astroturf kampanyaların bir parçası olarak ele alındığı görülmüştür.

Makale detayları

Digital lobbying in the european union in the context of strategic communication: Qualitative analysis of the vote leave campaign through astroturf tactics

Yazarlar:

Şeyma Filiz | Gaye Aslı Sancar Demren

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Yeni Medya Issue 14, pp.178-196

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295350

pISSN:

2587-1285

Strategic Political Communication

Digital Lobbying

Brexit Referendum

Grassroots Movements

AstroturfingStratejik Siyasal İletişim

Dijital Lobicilik

Brexit Referandumu

Grassroots Hareketler

Astroturfing

Sayı

Makale detayları

Yazarlar: Şeyma Filiz | Gaye Aslı Sancar Demren

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: Halkla İlişkiler

Dergi: Yeni Medya Issue 14, pp.178-196

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001295350

pISSN: 2587-1285

Sayı

Yazarlar:

Şeyma Filiz | Gaye Aslı Sancar Demren

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Yeni Medya Issue 14, pp.178-196

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295350

pISSN:

2587-1285