Pazarlama İletişimi Temelinde Sosyal Medya Ağlarının Halkla İlişkiler Amaçlı Kullanımı: Türkiye’de Üretim Yapan İki Otomotiv Firmasının Kıyaslamalı Analizi

Coşkun DURSUN; Ahmet AYDIN

Makale detayları

Pazarlama İletişimi Temelinde Sosyal Medya Ağlarının Halkla İlişkiler Amaçlı Kullanımı: Türkiye’de Üretim Yapan İki Otomotiv Firmasının Kıyaslamalı Analizi

Yazarlar:

Coşkun DURSUN | Ahmet AYDIN

Yayıncı:

İrfan ERSİN

Ana Başlıklar:

Yönetim

Dergi:

Journal of Economics Business and Finance Research 2022 Vol.4 Issue 1, pp.34-51

Belge Tipi:

Makale

Yayın Tarihi:

4/2022

Belge Dili:

Türkçe

Document ID (Org No.):

2000697289

Sıklık:

Üç Yıllık

eISSN:

2667-503X

Özet:

 


Public relations; it can be defined as 'all activities carried out on a permanent or temporary basis by profit or non-profit organizations to establish and maintain a mutual communication and beneficial relationship with their target audiences, for the formation of positive thoughts and loyalty about the institution through promotion, perception and persuasion'. With the development and increasing importance of communication tools, public relations, which has interactive communication at its center and has turned into a basic business function with the spread of social media, is also a marketing communication activity. Public relations activities, which are carried out in accordance with the integrated marketing communication strategy and in which effective results can be obtained in communication with customers/consumers, can be an indispensable function for establishments. In this study, it has aimed to examine the use of social media networks by enterprises for public relations purposes on the basis of marketing communication, comparative analysis and evaluations have made about the shares made by Renault and Fiat brands producing in Turkey on Facebook and Twitter social media networks. As a result, it has determined that marketing communication and public relations activities should be carried out with an integrated understanding in order to achieve corporate goals and success.

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Makale detayları

Pazarlama İletişimi Temelinde Sosyal Medya Ağlarının Halkla İlişkiler Amaçlı Kullanımı: Türkiye’de Üretim Yapan İki Otomotiv Firmasının Kıyaslamalı Analizi

Yazarlar: Coşkun DURSUN | Ahmet AYDIN

Yayıncı: İrfan ERSİN

Ana Başlıklar: Yönetim

Dergi: Journal of Economics Business and Finance Research 2022 Vol.4 Issue 1, pp.34-51

Belge Tipi: Makale

Yayın Tarihi: 4/2022

Belge Dili: Türkçe

Document ID (Org No.): 2000697289

Sıklık: Üç Yıllık

eISSN: 2667-503X

Sayı

Yazarlar:

Coşkun DURSUN | Ahmet AYDIN

Yayıncı:

İrfan ERSİN

Ana Başlıklar:

Yönetim

Dergi:

Journal of Economics Business and Finance Research 2022 Vol.4 Issue 1, pp.34-51

Belge Tipi:

Makale

Yayın Tarihi:

4/2022

Belge Dili:

Türkçe

Document ID (Org No.):

2000697289

Sıklık:

Üç Yıllık

eISSN:

2667-503X