An Analysis Of Public Offering Advertisement Posters In The Context Of Public Offering Advertising

Aydın Kaymak

Makale detayları

An Analysis Of Public Offering Advertisement Posters In The Context Of Public Offering Advertising

Yazarlar:

Aydın Kaymak

Yayıncı:

Giresun University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Karadeniz Sosyal Bilimler Dergisi Vol.17 Issue 32, pp.361-383

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001351687

pISSN:

1309-081X

Anahtar kelimeler:

Özet:

 The aim of the study is to examine public offering advertising posters in terms of colour, texture, form and design in the context of public offering advertising, to find out which iconic indicators are used for companies, and to reveal which messages are given in the posters. In this context, the study seeks answers to the questions such as Which colour, texture, form and design elements are used in public offering advertising posters?, What kind of company icon is created?, What information about the public offering is included in the posters?. In the study, 8 samples were selected from a total of 34 companies that went public in 2024 through simple random sampling and included in the study. The samples were analysed within the framework of the concepts of plastic sign and iconic sign, which constitute the visual analysis method of Groupe μ. As a result of the study, it was observed that the companies used different colours, forms, designs and iconic elements. It was found that the advertisement posters generally conveyed messages about the companies as hardworking, productive, growing, competent and that there were deficiencies in terms of public offering information.

 The aim of the study is to examine public offering advertising posters in terms of colour, texture, form and design in the context of public offering advertising, to find out which iconic indicators are used for companies, and to reveal which messages are given in the posters. In this context, the study seeks answers to the questions such as Which colour, texture, form and design elements are used in public offering advertising posters?, What kind of company icon is created?, What information about the public offering is included in the posters?. In the study, 8 samples were selected from a total of 34 companies that went public in 2024 through simple random sampling and included in the study. The samples were analysed within the framework of the concepts of plastic sign and iconic sign, which constitute the visual analysis method of Groupe μ. As a result of the study, it was observed that the companies used different colours, forms, designs and iconic elements. It was found that the advertisement posters generally conveyed messages about the companies as hardworking, productive, growing, competent and that there were deficiencies in terms of public offering information.

 The aim of the study is to examine public offering advertising posters in terms of colour, texture, form and design in the context of public offering advertising, to find out which iconic indicators are used for companies, and to reveal which messages are given in the posters. In this context, the study seeks answers to the questions such as Which colour, texture, form and design elements are used in public offering advertising posters?, What kind of company icon is created?, What information about the public offering is included in the posters?. In the study, 8 samples were selected from a total of 34 companies that went public in 2024 through simple random sampling and included in the study. The samples were analysed within the framework of the concepts of plastic sign and iconic sign, which constitute the visual analysis method of Groupe μ. As a result of the study, it was observed that the companies used different colours, forms, designs and iconic elements. It was found that the advertisement posters generally conveyed messages about the companies as hardworking, productive, growing, competent and that there were deficiencies in terms of public offering information.

 Çalışmanın amacı halka arz reklamcılığı bağlamında halka arz reklam posterlerini renk, doku, biçim, tasarım olarak incelemek, şirketlere yönelik hangi ikonik göstergeler kullanıldığını bulgulamak, posterlerde hangi mesajların verildiğini ortaya koymaktır. Bu bağlamda çalışmada Halka arz reklam posterlerinde hangi renk, doku, biçim ve tasarım unsurları kullanılmaktadır?, Nasıl bir şirket ikonu yaratılmaktadır?, Posterlerde halka arza yönelik hangi bilgiler yer almaktadır? şeklindeki soruların yanıtı aranmaktadır. Çalışmada 2024 yılında halka arz olan toplam 34 şirket arasından basit rastlantısal örnekleme yoluyla 8 adet örneklem seçilerek çalışma kapsamına alınmıştır. Örneklemler Groupe μnün görsel çözümleme yöntemini oluşturan plastik gösterge ve ikonik gösterge kavramları çerçevesinde analiz edilmiştir. Çalışma sonucunda şirketlerin farklı renk, biçim, tasarım ve ikonik unsurlar kullandığı görülmüştür. Reklam posterlerinde genellikle şirketlere yönelik çalışkan, üreten, büyüyen, işinin ehli şeklinde mesajlar verildiği; halka arz bilgilerine yönelik eksiklikler olduğu bulgulanmıştır.

Makale detayları

An Analysis Of Public Offering Advertisement Posters In The Context Of Public Offering Advertising

Yazarlar:

Aydın Kaymak

Yayıncı:

Giresun University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Karadeniz Sosyal Bilimler Dergisi Vol.17 Issue 32, pp.361-383

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001351687

pISSN:

1309-081X

Public offering

Public offering advertising

Public offering advertisement posters

Visual analysisHalka arz

Halka arz reklamcılığı

Halka arz reklam posterleri

Görsel çözümleme

Sayı

Makale detayları

Yazarlar: Aydın Kaymak

Yayıncı: Giresun University

Ana Başlıklar: İletişim Çalışmaları

Dergi: Karadeniz Sosyal Bilimler Dergisi Vol.17 Issue 32, pp.361-383

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001351687

pISSN: 1309-081X

Sayı

Yazarlar:

Aydın Kaymak

Yayıncı:

Giresun University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Karadeniz Sosyal Bilimler Dergisi Vol.17 Issue 32, pp.361-383

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001351687

pISSN:

1309-081X