Sigara, Alkol ve Kahve Tüketiminde Tüketici Davranışı

Sebnem OZDEMİR; Kasım Can IŞIK

Makale detayları

Sigara, Alkol ve Kahve Tüketiminde Tüketici Davranışı

Yazarlar:

Sebnem OZDEMİR | Kasım Can IŞIK

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Yönetim

Dergi:

Süleyman Demirel University Visionary Journal 2021 Vol.12 Issue 31, pp.826-842

Belge Tipi:

Makale

Yayın Tarihi:

8/2021

Belge Dili:

Türkçe

Document ID (Org No.):

2000597867

Sıklık:

Üç Aylık

eISSN:

1308-9552

Özet:

 


In the study, consumers' buying behaviours of cigarettes, alcohol and coffee products are analysed in terms of demography and within the framework of Hedonic Consumption, Utilitarian Consumption, Unplanned Purchasing and Conspicuous Consumption. In the evaluation of the data obtained, -as well as descriptive and explanatory statistical techniques- Skewness and Kurtosis test, Spearman correlation test, t test, Anova (F) test and LSD multiple comparison tests are used through SPSS 25 program. As a result of the analysis, a positive correlation is found between utilitarian consumption and age, and a negative correlation is found between educational status and age. There is a positive correlation between conspicuous consumption and personal/family income; a positive correlation between smoking frequency and age, and a negative correlation between education level and age. There is a negative correlation between the frequency of coffee use from branded coffee chains and age, and a positive correlation between education level and total family income, and age. There is a positive correlation between the frequency of alcohol use and personal income and total family income. It is also found that hedonic consumption of women is higher than that of men. It is determined that hedonic consumption, utilitarian consumption and conspicuous consumption change according to the smoking frequency; and all consumption factors change according to the frequency of coffee use from branded coffee chains. It is also found that utilitarian consumption changes according to the frequency of alcohol drinking. 

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Makale detayları

Sigara, Alkol ve Kahve Tüketiminde Tüketici Davranışı

Yazarlar: Sebnem OZDEMİR | Kasım Can IŞIK

Yayıncı: Süleyman Demirel University

Ana Başlıklar: Yönetim

Dergi: Süleyman Demirel University Visionary Journal 2021 Vol.12 Issue 31, pp.826-842

Belge Tipi: Makale

Yayın Tarihi: 8/2021

Belge Dili: Türkçe

Document ID (Org No.): 2000597867

Sıklık: Üç Aylık

eISSN: 1308-9552

Sayı

Yazarlar:

Sebnem OZDEMİR | Kasım Can IŞIK

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Yönetim

Dergi:

Süleyman Demirel University Visionary Journal 2021 Vol.12 Issue 31, pp.826-842

Belge Tipi:

Makale

Yayın Tarihi:

8/2021

Belge Dili:

Türkçe

Document ID (Org No.):

2000597867

Sıklık:

Üç Aylık

eISSN:

1308-9552