INTERNAL MARKETING IN PUBLIC SERVICE SECTOR AND ITS EFFECT ON JOB SATISFACTION

İsmail DÜLGEROĞLU; Çağatan TAŞKIN

Makale detayları

INTERNAL MARKETING IN PUBLIC SERVICE SECTOR AND ITS EFFECT ON JOB SATISFACTION

Yazarlar:

İsmail DÜLGEROĞLU | Çağatan TAŞKIN

Yayıncı:

Kirklareli University

Dergi:

Ejovoc (Electronic Journal of Vocational Colleges) 2015 Vol.5 Issue 2, pp.1-6

Belge Tipi:

Makale

Yayın Tarihi:

12/2015

Belge Dili:

Türkçe

Document ID (Org No.):

2000693246

eISSN:

2146-7684

pISSN:

2146-7684

Özet:

 


Internal marketing can be interpreted to applicate marketing practices to the organization’s employees. Internal marketing is very important and related to almost any organization. Satisfying employees result in motivation so that the service quality of service provider is going to be higher and service output is going to be increased.

The aim of this paper is to analyze internal marketing in public service sector in Bursa and to propose internal marketing strategies for managers based on the findings. Therefore different public service organizations’ employees were reached. As a sampling method quota sampling was chosen because not many of the public service deliverers were eager to participate in such a survey. To collect data, questionnaire method was selected. Regression analysis was used to analyze the effects on job satisfaction. Results show that colleagues, job enrichment and compensation have significant effect on job satisfaction.

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Makale detayları

INTERNAL MARKETING IN PUBLIC SERVICE SECTOR AND ITS EFFECT ON JOB SATISFACTION

Yazarlar: İsmail DÜLGEROĞLU | Çağatan TAŞKIN

Yayıncı: Kirklareli University

Dergi: Ejovoc (Electronic Journal of Vocational Colleges) 2015 Vol.5 Issue 2, pp.1-6

Belge Tipi: Makale

Yayın Tarihi: 12/2015

Belge Dili: Türkçe

Document ID (Org No.): 2000693246

eISSN: 2146-7684

pISSN: 2146-7684

Sayı

Yazarlar:

İsmail DÜLGEROĞLU | Çağatan TAŞKIN

Yayıncı:

Kirklareli University

Dergi:

Ejovoc (Electronic Journal of Vocational Colleges) 2015 Vol.5 Issue 2, pp.1-6

Belge Tipi:

Makale

Yayın Tarihi:

12/2015

Belge Dili:

Türkçe

Document ID (Org No.):

2000693246

eISSN:

2146-7684

pISSN:

2146-7684