Examining the effects of green marketing on the purchasing behaviours of consumers in socio-demographic aspects

Adnan Veysel Ertemel; Anıl Turkoglu

doi:https://doi.org/10.24289/ijsser.293288

Makale detayları

Examining the effects of green marketing on the purchasing behaviours of consumers in socio-demographic aspects

Yazarlar:

Adnan Veysel Ertemel | Anıl Turkoglu

Yayıncı:

Mahmut DEMİR

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Social Sciences and Education Research 2017 Vol.3 Issue 3, pp.704-710

Belge Tipi:

Makale

Yayın Tarihi:

3/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000474478

Sıklık:

Üç Aylık

eISSN:

2149-5939

DOI:

https://doi.org/10.24289/ijsser.293288

Özet:

 





The rapidly developing globalization has brought along
many problems with it. The biggest ones of those problems are the environmental
problems that directly affect all humanity. These problems that have a negative
effect human health caused the consumers to worry about their futures. With the
consumers starting to understand the consequences of the damages they impose on
the environmental due to their own actions, changes occurred in their purchasing
behaviors and they started to turn to green products. This change in the
consumer behavior provided the marketers to make revisions in their general
marketing techniques and to bring about the green marketing approach. The
marketing of environmental friendly products started to be performed with green
marketing techniques thanks to this approach and it was aimed to minimize the
environmental damage caused by the consumers and manufacturing companies.


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Makale detayları

Examining the effects of green marketing on the purchasing behaviours of consumers in socio-demographic aspects

Yazarlar: Adnan Veysel Ertemel | Anıl Turkoglu

Yayıncı: Mahmut DEMİR

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: International Journal of Social Sciences and Education Research 2017 Vol.3 Issue 3, pp.704-710

Belge Tipi: Makale

Yayın Tarihi: 3/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000474478

Sıklık: Üç Aylık

eISSN: 2149-5939

DOI: https://doi.org/10.24289/ijsser.293288

Sayı

Yazarlar:

Adnan Veysel Ertemel | Anıl Turkoglu

Yayıncı:

Mahmut DEMİR

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Social Sciences and Education Research 2017 Vol.3 Issue 3, pp.704-710

Belge Tipi:

Makale

Yayın Tarihi:

3/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000474478

Sıklık:

Üç Aylık

eISSN:

2149-5939

DOI:

https://doi.org/10.24289/ijsser.293288