The Effect of Customer-Perceived Risk, Organizational Readiness and Competitıve Advantage on Company Export Intention in Micro-Scale Enterprises: A Study in TR33 Region in Türkiye

Murat Öztürk

Makale detayları

The Effect of Customer-Perceived Risk, Organizational Readiness and Competitıve Advantage on Company Export Intention in Micro-Scale Enterprises: A Study in TR33 Region in Türkiye

Yazarlar:

Murat Öztürk

Yayıncı:

Kütahya Dumlupinar University

Ana Başlıklar:

Müşteri İlişkileri Yönetimi | Küçük İşletme Organizasyonu ve Yönetimi | İthalat İhracat Yönetimi

Dergi:

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 83, pp.113-134

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001340088

pISSN:

1302-1842

Anahtar kelimeler:

Özet:

 Within the scope of the research, it was aimed to investigate and determine the factors affecting the export intention, which is accepted as the triggering parameter in terms of exportingbeing able to export, which is important for both states and micro enterprises, and in this context, the effect of Customer Perceived Risk, Organizational Readiness and Firm Competitive Advantage on Firm Export Intention was examined by considering the previous literature. In this context, the TR33 region, located in Turkiye and including Afyonkarahisar, Kutahya, Manisa and Usak provinces, was selected as the research area, and the micro manufacturing enterprises operating in this region were selected as the research population. Structural Equation Model SEM was used as the research method and IBM SPSS V.25 and IBM SPSS AMOS V.22 package programs were preferred as tools for the analyses. A 5-point Likert scale was prepared by modifying the findings and scales in the research literature, and 198 data were obtained by reaching the participants in the research region. As a result of the research, it has been determined that there is a positive relationship between the attitude of the customers towards the company, the risk they perceive, the preparedness of the organization in the eyes of the company employees, the competitive advantage of the company and the export intentions of the companies.

 Within the scope of the research, it was aimed to investigate and determine the factors affecting the export intention, which is accepted as the triggering parameter in terms of exportingbeing able to export, which is important for both states and micro enterprises, and in this context, the effect of Customer Perceived Risk, Organizational Readiness and Firm Competitive Advantage on Firm Export Intention was examined by considering the previous literature. In this context, the TR33 region, located in Turkiye and including Afyonkarahisar, Kutahya, Manisa and Usak provinces, was selected as the research area, and the micro manufacturing enterprises operating in this region were selected as the research population. Structural Equation Model SEM was used as the research method and IBM SPSS V.25 and IBM SPSS AMOS V.22 package programs were preferred as tools for the analyses. A 5-point Likert scale was prepared by modifying the findings and scales in the research literature, and 198 data were obtained by reaching the participants in the research region. As a result of the research, it has been determined that there is a positive relationship between the attitude of the customers towards the company, the risk they perceive, the preparedness of the organization in the eyes of the company employees, the competitive advantage of the company and the export intentions of the companies.

 Within the scope of the research, it was aimed to investigate and determine the factors affecting the export intention, which is accepted as the triggering parameter in terms of exportingbeing able to export, which is important for both states and micro enterprises, and in this context, the effect of Customer Perceived Risk, Organizational Readiness and Firm Competitive Advantage on Firm Export Intention was examined by considering the previous literature. In this context, the TR33 region, located in Turkiye and including Afyonkarahisar, Kutahya, Manisa and Usak provinces, was selected as the research area, and the micro manufacturing enterprises operating in this region were selected as the research population. Structural Equation Model SEM was used as the research method and IBM SPSS V.25 and IBM SPSS AMOS V.22 package programs were preferred as tools for the analyses. A 5-point Likert scale was prepared by modifying the findings and scales in the research literature, and 198 data were obtained by reaching the participants in the research region. As a result of the research, it has been determined that there is a positive relationship between the attitude of the customers towards the company, the risk they perceive, the preparedness of the organization in the eyes of the company employees, the competitive advantage of the company and the export intentions of the companies.

 Araştırma kapsamında gerek devletler gerekse de mikro işletmeler için önem arz eden ihracat yapmayapabilme konusunda ateşleyici parametre olarak kabul edilen ihracat niyetine etki eden unsurlar araştırılmak ve tespit edilmek istenmiş bu bağlamda da geçmiş literatür dikkate alınarak Müşterilerce Algılanan Risk, Organizasyonel Hazırlık ve Firma Rekabet Avantajının Firma İhracat Niyetine olan etkisi incelemeye alınmıştır. Bu bağlamda da araştırma bölgesi olarak Türkiyede bulunan ve Afyonkarahisar, Kütahya, Manisa ve Uşak illerini barındıran TR33 bölgesi ve araştırma kitlesi olarak ise bu bölgede faaliyet gösteren mikro imalat işletmeleri seçilmiştir. Araştırma yöntemi olarak Yapısal Eşitlik Modeli YEM kullanılmış ve analizler için IBM SPSS V.25 ve IBM SPSS AMOS V.22 paket programları araç olarak tercih edilmiştir. Araştırma literatürde var olan bulgu ve ölçekler modifiye edilerek 5li likert bir ölçek hazırlanmış ve araştırma bölgesinde bulunan katılımcılara ulaşılarak 198 adet veri elde edilmiştir. Araştırma sonucunda müşterilerin firmaya karşı tutumunun yanı sıra algıladıkları risk, firma çalışanlarının nezdinde organizasyonun hazırlığı ve firmanın sahip olduğu rekabet avantajı ile firmaların ihracat niyetleri arasında pozitif yönlü bir ilişki olduğu tespit edilmiştir.

Makale detayları

The Effect of Customer-Perceived Risk, Organizational Readiness and Competitıve Advantage on Company Export Intention in Micro-Scale Enterprises: A Study in TR33 Region in Türkiye

Yazarlar:

Murat Öztürk

Yayıncı:

Kütahya Dumlupinar University

Ana Başlıklar:

Müşteri İlişkileri Yönetimi | Küçük İşletme Organizasyonu ve Yönetimi | İthalat İhracat Yönetimi

Dergi:

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 83, pp.113-134

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001340088

pISSN:

1302-1842

Risk perceived by customers

Organizational readiness

Competitive advantage

Export intention

Structural equation modeling (SEM)Müşterilerce algılanan risk

Organizasyonel hazırlık

Rekabet avantajı

İhracat niyeti

Yapısal eşitlik modeli (YEM)

Sayı

Makale detayları

Yazarlar: Murat Öztürk

Yayıncı: Kütahya Dumlupinar University

Ana Başlıklar: Müşteri İlişkileri Yönetimi | Küçük İşletme Organizasyonu ve Yönetimi | İthalat İhracat Yönetimi

Dergi: Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 83, pp.113-134

Belge Tipi: Makale

Yayın Tarihi: 1/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001340088

pISSN: 1302-1842

Sayı

Yazarlar:

Murat Öztürk

Yayıncı:

Kütahya Dumlupinar University

Ana Başlıklar:

Müşteri İlişkileri Yönetimi | Küçük İşletme Organizasyonu ve Yönetimi | İthalat İhracat Yönetimi

Dergi:

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 83, pp.113-134

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001340088

pISSN:

1302-1842