A STUDY ON THE EFFECTS OF ANIMATED, INTERACTIVE AND ILLUSTRATIVE INTERFACES ON USER EXPERIENCE

Gülcan Arabacı; Sofya Cihan Canbolat

Makale detayları

A STUDY ON THE EFFECTS OF ANIMATED, INTERACTIVE AND ILLUSTRATIVE INTERFACES ON USER EXPERIENCE

Yazarlar:

Gülcan Arabacı | Sofya Cihan Canbolat

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Yeni Medya Elektronik Dergisi Vol.9 Issue 3, pp.380-412

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001359278

pISSN:

2548-0200

Anahtar kelimeler:

Özet:

 ABSTRACT Today, web design is evolving into an interactive and dynamic structure that prioritizes user experience. In this transformation, animated illustrations and interactive interface designs are considered to be important elements that enhance visual storytelling, guide users more effectively, and enrich their experiences. The aim of this research is to understand how animated and illustrative interfaces shape user experience, determine the place of interactive designs in the web world, and provide a perspective on future design trends. Within the scope of the research, the websites of Teatr Lalka, Rleonardi, Bienville Capital, Cyclemon, Stink Studios, and Toyfight, were examined in terms of design aesthetics, user experience, functionality, and brand identity. The role of animated illustrations in web design, their contribution to user experience, and the functionality of design elements such as visual hierarchy, color, typography, and page layout were analyzed. Through the selected websites, the effects of animated, interactive, and illustrative elements on user guidance and attention-grabbing are discussed. In this study, the descriptive analysis method from qualitative research designs was used, and the identified websites were evaluated in line with design principles. The study aims to reveal that animated illustrations strengthen visual narration on websites, increase user interest, encourage them to remain engaged, and contribute to making brand identity more memorable.

 ABSTRACT Today, web design is evolving into an interactive and dynamic structure that prioritizes user experience. In this transformation, animated illustrations and interactive interface designs are considered to be important elements that enhance visual storytelling, guide users more effectively, and enrich their experiences. The aim of this research is to understand how animated and illustrative interfaces shape user experience, determine the place of interactive designs in the web world, and provide a perspective on future design trends. Within the scope of the research, the websites of Teatr Lalka, Rleonardi, Bienville Capital, Cyclemon, Stink Studios, and Toyfight, were examined in terms of design aesthetics, user experience, functionality, and brand identity. The role of animated illustrations in web design, their contribution to user experience, and the functionality of design elements such as visual hierarchy, color, typography, and page layout were analyzed. Through the selected websites, the effects of animated, interactive, and illustrative elements on user guidance and attention-grabbing are discussed. In this study, the descriptive analysis method from qualitative research designs was used, and the identified websites were evaluated in line with design principles. The study aims to reveal that animated illustrations strengthen visual narration on websites, increase user interest, encourage them to remain engaged, and contribute to making brand identity more memorable.

 ABSTRACT Today, web design is evolving into an interactive and dynamic structure that prioritizes user experience. In this transformation, animated illustrations and interactive interface designs are considered to be important elements that enhance visual storytelling, guide users more effectively, and enrich their experiences. The aim of this research is to understand how animated and illustrative interfaces shape user experience, determine the place of interactive designs in the web world, and provide a perspective on future design trends. Within the scope of the research, the websites of Teatr Lalka, Rleonardi, Bienville Capital, Cyclemon, Stink Studios, and Toyfight, were examined in terms of design aesthetics, user experience, functionality, and brand identity. The role of animated illustrations in web design, their contribution to user experience, and the functionality of design elements such as visual hierarchy, color, typography, and page layout were analyzed. Through the selected websites, the effects of animated, interactive, and illustrative elements on user guidance and attention-grabbing are discussed. In this study, the descriptive analysis method from qualitative research designs was used, and the identified websites were evaluated in line with design principles. The study aims to reveal that animated illustrations strengthen visual narration on websites, increase user interest, encourage them to remain engaged, and contribute to making brand identity more memorable.

 ÖZ Günümüzde web tasarımı, kullanıcı deneyimini ön planda tutarak etkileşimli ve dinamik bir yapıya evrildiği gözlemlenmektedir. Bu dönüşümde, hareketli illüstrasyonlar ve etkileşimli arayüz tasarımları, görsel anlatımı güçlendirerek kullanıcıları daha etkili bir şekilde yönlendiren ve deneyimlerini zenginleştiren önemli unsurlar haline geldiği düşünülmektedir. Araştırmanın amacı, hareketli ve illüstratif arayüzlerin kullanıcı deneyimini nasıl şekillendirdiğini anlamak, etkileşimli tasarımların web dünyasındaki yerini belirlemek ve gelecekteki tasarım eğilimleri üzerine bir perspektif sunmaktır. Araştırma kapsamında, Teatr Lalka, Rleonardi, Bienville Capital, Cyclemon, Stink Studios, ve Toyfight markalara ait illüstratif ve hareketli arayüzlere sahip web sitelerini tasarım estetiği, kullanıcı deneyimi, işlevsellik ve marka kimliği bağlamında incelenmiş olup, hareketli illüstrasyonların web tasarımındaki rolü, kullanıcı deneyimine katkısı, görsel hiyerarşi, renk, tipografi ve sayfa düzeni gibi tasarım öğelerinin işlevselliği analiz edilmiştir. Seçilen web siteleri üzerinden, hareketli, etkileşimli ve illüstratif ögelerin kullanıcı yönlendirmesi, dikkat çekme üzerindeki etkileri incelenmiştir. Bu araştırmada nitel araştırma desenlerinden betimsel analiz yöntemi kullanılmış olup belirlenen web siteleri tasarım ilkeleri doğrultusunda değerlendirilmiştir. Çalışma, hareketli illüstrasyonların web sitelerinde görsel anlatımı güçlendirdiğini, kullanıcıların ilgisini artırarak onları etkileşimde kalmaya teşvik ettiğini ve marka kimliğinin daha akılda kalıcı hale gelmesine katkı sağladığını ortaya koymayı hedeflemektedir.

Makale detayları

A STUDY ON THE EFFECTS OF ANIMATED, INTERACTIVE AND ILLUSTRATIVE INTERFACES ON USER EXPERIENCE

Yazarlar:

Gülcan Arabacı | Sofya Cihan Canbolat

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Yeni Medya Elektronik Dergisi Vol.9 Issue 3, pp.380-412

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001359278

pISSN:

2548-0200

Animated Illustrations

Interactive Web Design

Web Interface Design User Experience (UX).Hareketli İllüstrasyonlar

Etkileşimli Web Tasarımı

Web Arayüz Tasarımı Kullanıcı Deneyimi (UX).

Sayı

Makale detayları

A STUDY ON THE EFFECTS OF ANIMATED, INTERACTIVE AND ILLUSTRATIVE INTERFACES ON USER EXPERIENCE

Yazarlar: Gülcan Arabacı | Sofya Cihan Canbolat

Yayıncı: Istanbul Aydin University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer)

Dergi: Yeni Medya Elektronik Dergisi Vol.9 Issue 3, pp.380-412

Belge Tipi: Makale

Yayın Tarihi: 9/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001359278

pISSN: 2548-0200

Animated Illustrations

Interactive Web Design

Web Interface Design User Experience (UX).Hareketli İllüstrasyonlar

Etkileşimli Web Tasarımı

Web Arayüz Tasarımı Kullanıcı Deneyimi (UX).

Sayı

Yazarlar:

Gülcan Arabacı | Sofya Cihan Canbolat

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Yeni Medya Elektronik Dergisi Vol.9 Issue 3, pp.380-412

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001359278

pISSN:

2548-0200