AN ANALYSIS OF FATHER-CHILD INTERACTION IN DIGITAL ADVERTISEMENTS FEATURED IN THE TURKISH PRESS

Büşra Nur Musuloğlu; Elif Ayça Mamuk; İrem Hazal Taş; Fulya Gökçeler; Hatice Hilal Karagül; Erhan Alabay

Makale detayları

AN ANALYSIS OF FATHER-CHILD INTERACTION IN DIGITAL ADVERTISEMENTS FEATURED IN THE TURKISH PRESS

Yazarlar:

Büşra Nur Musuloğlu | Elif Ayça Mamuk | İrem Hazal Taş | Fulya Gökçeler | Hatice Hilal Karagül | Erhan Alabay

Yayıncı:

Inonu University

Ana Başlıklar:

Reklam Araştırmaları | Reklam Çözümlemesi

Dergi:

İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) Vol.10 Issue 1, pp.360-379

Belge Tipi:

Makale

Yayın Tarihi:

5/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001350014

pISSN:

2528-9519

Anahtar kelimeler:

Özet:

 Father-child interaction is an important factor in the development of the child. One of the factors affecting the role of fatherhood is the media. In addition to the transmission of news and content, the media also contributes to the transmission of social roles. Although the fathers influence and role on the child has been ignored for many years, recent research emphasizes that fathers are as important as mothers in terms of the concept of parenting.Therefore, it is important to analyze the father role and father-child interaction reflected in the visual media.The aim of this study is to analyse the father-child interaction in visual advertisements in the Turkish press. The basic qualitative research model, which is one of the qualitative research methods, was used in the study. The study included 50 advertisements published between 1 January 2022 and 31 December 2022, in which the role of father and child was clearly observed in the advertisement content. In the study, the Father-Child Interaction in Advertisements Document Analysis Form developed by the researchers was used as a data collection tool. As a result of the data analysis, it was found that food and e-shopping companies were at the top of the advertisement films with father-child interaction. It was determined that fathers were mostly seen with their daughters in the advertisement film, mostly in a playful role and in an entertaininglaughing role. In father-child interaction, fathers generally tend to use materials and use toys as a means of communication. In the advertisements, there are other people besides the father and the child, and this person is usually the mother. In addition, it has been determined that fathers are mostly seen with school-age children in commercials, and the number of commercials in which fathers are seen with children in infancy or adolescence is quite low. It was concluded that the father-child interaction was mostly inside the house and both the child and the father were mostly happy. As a result of the study, it is seen that the father-child relationship is reflected positively in advertisements, gender roles are emphasized and supported with appropriate visuals.

 Father-child interaction is an important factor in the development of the child. One of the factors affecting the role of fatherhood is the media. In addition to the transmission of news and content, the media also contributes to the transmission of social roles. Although the fathers influence and role on the child has been ignored for many years, recent research emphasizes that fathers are as important as mothers in terms of the concept of parenting.Therefore, it is important to analyze the father role and father-child interaction reflected in the visual media.The aim of this study is to analyse the father-child interaction in visual advertisements in the Turkish press. The basic qualitative research model, which is one of the qualitative research methods, was used in the study. The study included 50 advertisements published between 1 January 2022 and 31 December 2022, in which the role of father and child was clearly observed in the advertisement content. In the study, the Father-Child Interaction in Advertisements Document Analysis Form developed by the researchers was used as a data collection tool. As a result of the data analysis, it was found that food and e-shopping companies were at the top of the advertisement films with father-child interaction. It was determined that fathers were mostly seen with their daughters in the advertisement film, mostly in a playful role and in an entertaininglaughing role. In father-child interaction, fathers generally tend to use materials and use toys as a means of communication. In the advertisements, there are other people besides the father and the child, and this person is usually the mother. In addition, it has been determined that fathers are mostly seen with school-age children in commercials, and the number of commercials in which fathers are seen with children in infancy or adolescence is quite low. It was concluded that the father-child interaction was mostly inside the house and both the child and the father were mostly happy. As a result of the study, it is seen that the father-child relationship is reflected positively in advertisements, gender roles are emphasized and supported with appropriate visuals.

 Father-child interaction is an important factor in the development of the child. One of the factors affecting the role of fatherhood is the media. In addition to the transmission of news and content, the media also contributes to the transmission of social roles. Although the fathers influence and role on the child has been ignored for many years, recent research emphasizes that fathers are as important as mothers in terms of the concept of parenting.Therefore, it is important to analyze the father role and father-child interaction reflected in the visual media.The aim of this study is to analyse the father-child interaction in visual advertisements in the Turkish press. The basic qualitative research model, which is one of the qualitative research methods, was used in the study. The study included 50 advertisements published between 1 January 2022 and 31 December 2022, in which the role of father and child was clearly observed in the advertisement content. In the study, the Father-Child Interaction in Advertisements Document Analysis Form developed by the researchers was used as a data collection tool. As a result of the data analysis, it was found that food and e-shopping companies were at the top of the advertisement films with father-child interaction. It was determined that fathers were mostly seen with their daughters in the advertisement film, mostly in a playful role and in an entertaininglaughing role. In father-child interaction, fathers generally tend to use materials and use toys as a means of communication. In the advertisements, there are other people besides the father and the child, and this person is usually the mother. In addition, it has been determined that fathers are mostly seen with school-age children in commercials, and the number of commercials in which fathers are seen with children in infancy or adolescence is quite low. It was concluded that the father-child interaction was mostly inside the house and both the child and the father were mostly happy. As a result of the study, it is seen that the father-child relationship is reflected positively in advertisements, gender roles are emphasized and supported with appropriate visuals.

 Çocuğun gelişimi üzerinde baba-çocuk etkileşimi önemli bir faktördür. Babalık rolünü etkileyen faktörlerden biri de medyadır. Medya haber ve içerik aktarımının yanı sıra toplumsal rollerin aktarımına da katkı sağlamaktadır. Babanın çocuk üzerindeki etkisi, rolleri uzun yıllar göz ardı edilse de son yıllarda yapılan araştırmalar babaların anneler kadar ebeveynlik kavramı açısından önemli olduğunu vurgulamaktadır. Bu nedenle görsel basında yansıtılan baba rolü ve baba- çocuk etkileşimini analiz etmek önemlidir. Bu araştırmanın amacı, Türk basınındaki görsel reklamlardaki baba-çocuk etkileşiminin incelenmesidir. Araştırmada nitel araştırma yöntemlerinden birisi olan temel nitel araştırma modelinden yararlanılmıştır. Araştırma kapsamına 1 Ocak 2022- 31 Aralık 2022 tarihleri arasında yayınlanan ve reklam içeriğinde baba ve çocuk rolünün açıkça gözlemlendiği 50 reklam dahil edilmiştir. Çalışmada araştırmacılar tarafından geliştirilmiş olan Reklamlardaki Baba-Çocuk Etkileşim Doküman Analiz Formu veri toplama aracı olarak kullanılmıştır. Veri analizi sonucunda baba-çocuk etkileşiminin olduğu reklam filmlerin başında gıda ve alışveriş şirketlerinin olduğu bulgusuna ulaşılmıştır. Babaların genelde erkek çocuklara kıyasla daha çok kız çocukları ile reklam filminde görüldüğü, çoğunlukla oyun oynayan ve eğlendirengüldüren rolde olduğu tespit edilmiştir. Baba çocuk etkileşiminde babalar genellikle materyal kullanma eğiliminde olup, oyuncakları iletişim aracı olarak kullanmaktadırlar. Reklamlarda baba- çocuk haricinde başka kişiler de bulunmakta ve bu kişinin genellikle anne olduğu görülmektedir. Ayrıca reklamlarda, baba daha çok okul dönemi çocuklarla birlikte rol aldığı, bebeklik ya da ergenlik döneminde olan çocuklarla birlikte görüldüğü reklam sayısının oldukça az olduğu saptanmıştır. Baba-çocuk etkileşiminin daha çok evin içinde olduğu ve hem çocuğun hem de babanın çoğunlukla mutlu olduğu sonucuna ulaşılmıştır. Çalışmanın sonucunda baba-çocuk ilişkisinin reklamlarda olumlu yansıtıldığı, cinsiyet rollerinin vurgulandığı ve buna uygun görsellerle desteklendiği görülmektedir.

Makale detayları

AN ANALYSIS OF FATHER-CHILD INTERACTION IN DIGITAL ADVERTISEMENTS FEATURED IN THE TURKISH PRESS

Yazarlar:

Büşra Nur Musuloğlu | Elif Ayça Mamuk | İrem Hazal Taş | Fulya Gökçeler | Hatice Hilal Karagül | Erhan Alabay

Yayıncı:

Inonu University

Ana Başlıklar:

Reklam Araştırmaları | Reklam Çözümlemesi

Dergi:

İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) Vol.10 Issue 1, pp.360-379

Belge Tipi:

Makale

Yayın Tarihi:

5/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001350014

pISSN:

2528-9519

Father

father-child interaction

child

advertisement

visual media.Baba

baba-çocuk etkileşimi

çocuk

reklam

görsel medya.

Sayı

Makale detayları

Yazarlar: Büşra Nur Musuloğlu | Elif Ayça Mamuk | İrem Hazal Taş | Fulya Gökçeler | Hatice Hilal Karagül | Erhan Alabay

Yayıncı: Inonu University

Ana Başlıklar: Reklam Araştırmaları | Reklam Çözümlemesi

Dergi: İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) Vol.10 Issue 1, pp.360-379

Belge Tipi: Makale

Yayın Tarihi: 5/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001350014

pISSN: 2528-9519

Sayı

Yazarlar:

Büşra Nur Musuloğlu | Elif Ayça Mamuk | İrem Hazal Taş | Fulya Gökçeler | Hatice Hilal Karagül | Erhan Alabay

Yayıncı:

Inonu University

Ana Başlıklar:

Reklam Araştırmaları | Reklam Çözümlemesi

Dergi:

İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) Vol.10 Issue 1, pp.360-379

Belge Tipi:

Makale

Yayın Tarihi:

5/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001350014

pISSN:

2528-9519