An Investigation on Domestic Tourist Attitudes Regarding Geographically Indicated Products

İbrahim Çekiç; Zehra Bulut; Yener Oğan

Makale detayları

An Investigation on Domestic Tourist Attitudes Regarding Geographically Indicated Products

Yazarlar:

İbrahim Çekiç | Zehra Bulut | Yener Oğan

Yayıncı:

Artvin Çoruh University

Ana Başlıklar:

Gastronomi

Dergi:

Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi Vol.9 Issue 1, pp.242-255

Belge Tipi:

Makale

Yayın Tarihi:

7/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001296621

pISSN:

2458-8385

Anahtar kelimeler:

Özet:

 In recent years, the travels of tourists to experience foods unique to a region have been increasing. In particular, products with gastronomic features can play a decisive role in the travel decisions of tourists. All of these activities are evaluated within the scope of gastronomic tourism. Thanks to the registration of gastronomic products with geographical indications, the images of tourism destinations are strengthened and tourism activities are developing. This study was carried out to examine the attitudes of domestic tourists towards geographically indicated products. In the study, data were collected electronically from 413 individuals aged 18 and over who visited various destinations in Turkey and purchased geographically indicated products; 401 usable forms were included in the study. Descriptive statistics, t and ANOVA tests were used in the analysis of the data. The results of the analysis revealed that the attitudes of the participants towards geographically indicated products were generally high and that the attitude differed significantly according to the age variable. In the study, it was also concluded that the presence of geographically indicated products and geographical indication registration are important factors that affect destination preference and purchase intention.

 In recent years, the travels of tourists to experience foods unique to a region have been increasing. In particular, products with gastronomic features can play a decisive role in the travel decisions of tourists. All of these activities are evaluated within the scope of gastronomic tourism. Thanks to the registration of gastronomic products with geographical indications, the images of tourism destinations are strengthened and tourism activities are developing. This study was carried out to examine the attitudes of domestic tourists towards geographically indicated products. In the study, data were collected electronically from 413 individuals aged 18 and over who visited various destinations in Turkey and purchased geographically indicated products; 401 usable forms were included in the study. Descriptive statistics, t and ANOVA tests were used in the analysis of the data. The results of the analysis revealed that the attitudes of the participants towards geographically indicated products were generally high and that the attitude differed significantly according to the age variable. In the study, it was also concluded that the presence of geographically indicated products and geographical indication registration are important factors that affect destination preference and purchase intention.

 In recent years, the travels of tourists to experience foods unique to a region have been increasing. In particular, products with gastronomic features can play a decisive role in the travel decisions of tourists. All of these activities are evaluated within the scope of gastronomic tourism. Thanks to the registration of gastronomic products with geographical indications, the images of tourism destinations are strengthened and tourism activities are developing. This study was carried out to examine the attitudes of domestic tourists towards geographically indicated products. In the study, data were collected electronically from 413 individuals aged 18 and over who visited various destinations in Turkey and purchased geographically indicated products; 401 usable forms were included in the study. Descriptive statistics, t and ANOVA tests were used in the analysis of the data. The results of the analysis revealed that the attitudes of the participants towards geographically indicated products were generally high and that the attitude differed significantly according to the age variable. In the study, it was also concluded that the presence of geographically indicated products and geographical indication registration are important factors that affect destination preference and purchase intention.

 Son yıllarda turistlerin bir bölgeye özgü yiyecekleri deneyimlemek amacıyla yaptıkları seyahatler giderek artış göstermektedir. Özellikle gastronomik özellik taşıyan ürünler, turistlerin seyahat kararlarında belirleyici bir rol üstlenebilmektedir. Bu faaliyetlerin tamamı gastronomi turizmi kapsamında değerlendirilmektedir. Gastronomik ürünlerin coğrafi işaretler ile tescil altına alınması sayesinde ise turizm destinasyonlarının imajları güçlenmekte ve turizm faaliyetleri gelişmektedir. Bu çalışma yerli turistlerin coğrafi işaretli ürünlere yönelik tutumlarını incelemek amacıyla yürütülmüştür. Çalışmada Türkiyedeki çeşitli destinasyonları ziyaret eden ve coğrafi işaretli ürün satın almış 18 yaş ve üstü 413 bireyden anket formu kullanılarak elektronik ortamda veri toplanmış; kullanılabilir durumdaki 401 form araştırmaya dâhil edilmiştir. Verilerin analizinde betimsel istatistikler, t ve ANOVA testlerinden faydalanılmıştır. Analiz sonuçları katılımcıların coğrafi işaretli ürünlere yönelik tutum düzeylerinin genel olarak yüksek olduğunu ve tutumun yaş değişkenine göre anlamlı bir şekilde farklılaştığını ortaya koymuştur. Araştırmada ayrıca, coğrafi işaretli ürün varlığının ve coğrafi işaret tescilinin destinasyon tercihi ve satın alma niyetini etkileyen önemli faktörler olduğu sonucuna ulaşılmıştır.

Makale detayları

An Investigation on Domestic Tourist Attitudes Regarding Geographically Indicated Products

Yazarlar:

İbrahim Çekiç | Zehra Bulut | Yener Oğan

Yayıncı:

Artvin Çoruh University

Ana Başlıklar:

Gastronomi

Dergi:

Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi Vol.9 Issue 1, pp.242-255

Belge Tipi:

Makale

Yayın Tarihi:

7/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001296621

pISSN:

2458-8385

Geographical Indication

Attitude

Destination Preference

Purchasing IntentCoğrafi İşaret

Tutum

Destinasyon Tercihi

Satın Alma Niyeti

Sayı

Makale detayları

Yazarlar: İbrahim Çekiç | Zehra Bulut | Yener Oğan

Yayıncı: Artvin Çoruh University

Ana Başlıklar: Gastronomi

Dergi: Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi Vol.9 Issue 1, pp.242-255

Belge Tipi: Makale

Yayın Tarihi: 7/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001296621

pISSN: 2458-8385

Sayı

Yazarlar:

İbrahim Çekiç | Zehra Bulut | Yener Oğan

Yayıncı:

Artvin Çoruh University

Ana Başlıklar:

Gastronomi

Dergi:

Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi Vol.9 Issue 1, pp.242-255

Belge Tipi:

Makale

Yayın Tarihi:

7/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001296621

pISSN:

2458-8385