THE IMPACT OF FRAMING ON DONATION BEHAVIOR: A RESEARCH AGENDA

Sibel DEMİREL; Sebnem BURNAZ; Elif KARAOSMANOGLU

doi:https://doi.org/10.17261/Pressacademia.2020.1227

Makale detayları

THE IMPACT OF FRAMING ON DONATION BEHAVIOR: A RESEARCH AGENDA

Yazarlar:

Sibel DEMİREL | Sebnem BURNAZ | Elif KARAOSMANOGLU

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji | Yönetim

Dergi:

Journal of Management Marketing and Logistics 2020 Vol.7 Issue 2, pp.91-101

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000742153

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2020.1227

Özet:

 

Purpose - Intense competition in today’s world has forced nonprofit organizations to dwell into marketing practices to get more share of the individuals’ donation budget in order to achieve their mission and objectives. The aim of this study is to understand how nonprofit organizations should frame their donation calls as part of their marketing strategy. 
Methodology – This paper aims to provide the key literature on the donor and donation related factors which have an impact on donation behavior and sets a research agenda in order to explore the relationships between framing of the donation messages, religious orientation, mindset and donation behavior. 
Findings- Subsequently, the paper posits several propositions for future empirical testing.
Conclusion- This paper intends to make theoretical and managerial contributions not only to donation literature but also to the message framing literature. This paper highlights the next step to examine the relationships proposed and provide empirical evidence for the relationships between the constructs of donation type, donation behavior, religious orientation and mindset.

Makale detayları

THE IMPACT OF FRAMING ON DONATION BEHAVIOR: A RESEARCH AGENDA

Yazarlar: Sibel DEMİREL | Sebnem BURNAZ | Elif KARAOSMANOGLU

Yayıncı: PressAcademia

Ana Başlıklar: Sosyoloji & antropoloji | Yönetim

Dergi: Journal of Management Marketing and Logistics 2020 Vol.7 Issue 2, pp.91-101

Belge Tipi: Makale

Yayın Tarihi: 6/2020

Belge Dili: İngilizce

Document ID (Org No.): 2000742153

Sıklık: Üç Aylık

eISSN: 2148-6670

DOI: https://doi.org/10.17261/Pressacademia.2020.1227

Sayı

Yazarlar:

Sibel DEMİREL | Sebnem BURNAZ | Elif KARAOSMANOGLU

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji | Yönetim

Dergi:

Journal of Management Marketing and Logistics 2020 Vol.7 Issue 2, pp.91-101

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000742153

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2020.1227