The Effect of Candidate’s Image and Recognizability in Local Elections: The Case of Isparta in March 31, 2024 Local Elections

Niran Cansever

Makale detayları

The Effect of Candidate’s Image and Recognizability in Local Elections: The Case of Isparta in March 31, 2024 Local Elections

Yazarlar:

Niran Cansever

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Siyaset Bilimi (Diğer)

Dergi:

Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.16 Issue 47, pp.903-919

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001356652

pISSN:

1308-9552

Anahtar kelimeler:

Özet:

 It has long been a subject of debate that local governments and local politics have been shaped under the shadow of national politics. Although local politics in Turkish political life developed under the shadow of national politics until the 1990s, it has shaped its dynamics since then. Academic studies in this field have increased and it is generally accepted that different dynamics affect voters voting behavior in national politics and local elections. In local elections, the interaction between the image and recognition of the mayoral candidate significantly shapes the election results. The study aims to measure the characteristics voters look for in the candidate while voting in the 2024 Mayoral Elections in Isparta Central District, and the effect of the personal characteristics, image and recognition of the political party candidate on voting behavior in local elections. It investigates whether voters vote according to the political party or are influenced by the candidates recognition, personal characteristics, and image. To measure the criteria voters, look for in a party candidate and how effective ideology and party loyalty are in local elections in Isparta, a face-to-face survey is applied to voters voluntarily before the 2024 Local Elections. With the data obtained 2024 Local Election results, 2023 Parliamentary, and Presidential election results, and 2019 Local Election results are compared and interpreted in terms of voter preferences. In the March 31, 2024, Isparta Mayoral Elections, it is observed that the candidates personal characteristics, image and recognition are important determinants.

 It has long been a subject of debate that local governments and local politics have been shaped under the shadow of national politics. Although local politics in Turkish political life developed under the shadow of national politics until the 1990s, it has shaped its dynamics since then. Academic studies in this field have increased and it is generally accepted that different dynamics affect voters voting behavior in national politics and local elections. In local elections, the interaction between the image and recognition of the mayoral candidate significantly shapes the election results. The study aims to measure the characteristics voters look for in the candidate while voting in the 2024 Mayoral Elections in Isparta Central District, and the effect of the personal characteristics, image and recognition of the political party candidate on voting behavior in local elections. It investigates whether voters vote according to the political party or are influenced by the candidates recognition, personal characteristics, and image. To measure the criteria voters, look for in a party candidate and how effective ideology and party loyalty are in local elections in Isparta, a face-to-face survey is applied to voters voluntarily before the 2024 Local Elections. With the data obtained 2024 Local Election results, 2023 Parliamentary, and Presidential election results, and 2019 Local Election results are compared and interpreted in terms of voter preferences. In the March 31, 2024, Isparta Mayoral Elections, it is observed that the candidates personal characteristics, image and recognition are important determinants.

 It has long been a subject of debate that local governments and local politics have been shaped under the shadow of national politics. Although local politics in Turkish political life developed under the shadow of national politics until the 1990s, it has shaped its dynamics since then. Academic studies in this field have increased and it is generally accepted that different dynamics affect voters voting behavior in national politics and local elections. In local elections, the interaction between the image and recognition of the mayoral candidate significantly shapes the election results. The study aims to measure the characteristics voters look for in the candidate while voting in the 2024 Mayoral Elections in Isparta Central District, and the effect of the personal characteristics, image and recognition of the political party candidate on voting behavior in local elections. It investigates whether voters vote according to the political party or are influenced by the candidates recognition, personal characteristics, and image. To measure the criteria voters, look for in a party candidate and how effective ideology and party loyalty are in local elections in Isparta, a face-to-face survey is applied to voters voluntarily before the 2024 Local Elections. With the data obtained 2024 Local Election results, 2023 Parliamentary, and Presidential election results, and 2019 Local Election results are compared and interpreted in terms of voter preferences. In the March 31, 2024, Isparta Mayoral Elections, it is observed that the candidates personal characteristics, image and recognition are important determinants.

 Yerel yönetimlerin ve yerel siyasetin ulusal siyasetin gölgesi altında şekillendiği uzun dönem tartışılan konu olmuştur. Türk siyasal hayatında yerel siyaset özellikle 1990lı yıllara kadar ulusal siyasetin gölgesi altında gelişmiş olsa da sonrasında kendi dinamiklerini şekillendirmiştir. Bu alanda yapılan akademik çalışmalar artmış ve seçmenin ulusal siyaset ile yerel seçimlerde oy verme davranışını etkileyen farklı dinamikler olduğu genel kabul görmüştür. Yerel seçimlerde belediye başkan adayının imajı ve tanınırlığı arasındaki etkileşim yerel seçimlerde seçim sonuçlarını önemli ölçüde şekillendirmektedir. Bu araştırma, Isparta Merkez ilçesinde 2024 Belediye Başkanlığı Seçimlerinde seçmenin oy kullanırken, adayda aradığı özelliklerin neler olduğunu ve yerel seçimlerde oy verme davranışında siyasal parti adayının kişisel özellikleri, imajı ve tanınırlığının etkisini ölçmeyi amaçlamıştır. Seçmenin siyasal partiye göre mi yoksa adayın tanınırlığı, kişisel özellikleri ve imajından etkilenerek mi oy kullandığı araştırılmıştır. Seçmenin parti adayında aradıkları kriterlerin neler olduğu, ideoloji ve parti bağlılığının Isparta özelinde yerel seçimlerde ne kadar etkili olduğunu ölçmek amacıyla 2024 Yerel Seçimleri öncesinde seçmene gönüllülük esası çerçevesinde yüz yüze anket uygulanmıştır. Elde edilen verilerle; 2024 Yerel Seçim sonuçları, 2023 Milletvekili ve Cumhurbaşkanlığı seçim sonuçları ve 2019 Yerel Seçim sonuçları karşılaştırılarak seçmen tercihleri özelinde yorumlanmıştır. 31 Mart 2024 Isparta Belediye Başkanlığı Seçimlerinde adayın, kişisel özellikleri imaj ve tanınırlığının önemli belirleyici olduğu görülmüştür.

Makale detayları

The Effect of Candidate’s Image and Recognizability in Local Elections: The Case of Isparta in March 31, 2024 Local Elections

Yazarlar:

Niran Cansever

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Siyaset Bilimi (Diğer)

Dergi:

Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.16 Issue 47, pp.903-919

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001356652

pISSN:

1308-9552

Local Elections

Political Party Candidate

Recognition of the Candidate

March 31, 2024 Elections

Image of the CandidateYerel Seçimler

Siyasal Parti Adayı

Adayın Tanınırlığı

Adayın İmajı

31 Mart 2024 Seçimleri

Sayı

Makale detayları

Yazarlar: Niran Cansever

Yayıncı: Süleyman Demirel University

Ana Başlıklar: Siyaset Bilimi (Diğer)

Dergi: Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.16 Issue 47, pp.903-919

Belge Tipi: Makale

Yayın Tarihi: 8/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001356652

pISSN: 1308-9552

Sayı

Yazarlar:

Niran Cansever

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Siyaset Bilimi (Diğer)

Dergi:

Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.16 Issue 47, pp.903-919

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001356652

pISSN:

1308-9552