INVESTIGATION OF THE IMPLEMENTATION OF INTERNAL MARKETING TO HOTELS: THE CASE OF HOTELS OF THE CHANIA PREFECTURE, GREECE

Georgia ZOUNI; Evangelia BOGRI; İoanna GEORGAKI

Makale detayları

INVESTIGATION OF THE IMPLEMENTATION OF INTERNAL MARKETING TO HOTELS: THE CASE OF HOTELS OF THE CHANIA PREFECTURE, GREECE

Yazarlar:

Georgia ZOUNI | Evangelia BOGRI | İoanna GEORGAKI

Yayıncı:

Rahman TEMİZKAN

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

Journal of Gastronomy Hospitality and Travel 2019 Vol.2 Issue 2, pp.87-107

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000820108

Sıklık:

İki Yıllık

eISSN:

2619-9548

pISSN:

2619-9548

Özet:

 

The hotel industry is directly associated with marketing in general, both the external and the internal one. Hotels are companies that provide services which means that the workforce of the company gets in direct (personal) touch with its customers. However, the implementation of internal marketing is not only proven indispensable for companies that provide services, but it can also apply to other types of companies, such as the industrial sector. The aim of the paper is twofold: (a) Measurement of the implementation of internal marketing as well as measurement of job satisfaction at the hotels of a particular area, and (b) Investigation of the awareness of directors-remaining administrative personnel and subordinates-employees on issues of internal marketing and job satisfaction. Results demonstrate low percentages of the implementation of internal marketing in hotels in the majority of aspects of internal marketing.

Makale detayları

INVESTIGATION OF THE IMPLEMENTATION OF INTERNAL MARKETING TO HOTELS: THE CASE OF HOTELS OF THE CHANIA PREFECTURE, GREECE

Yazarlar: Georgia ZOUNI | Evangelia BOGRI | İoanna GEORGAKI

Yayıncı: Rahman TEMİZKAN

Ana Başlıklar: Kamu mallarının idaresi

Dergi: Journal of Gastronomy Hospitality and Travel 2019 Vol.2 Issue 2, pp.87-107

Belge Tipi: Makale

Yayın Tarihi: 12/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000820108

Sıklık: İki Yıllık

eISSN: 2619-9548

pISSN: 2619-9548

Sayı

Yazarlar:

Georgia ZOUNI | Evangelia BOGRI | İoanna GEORGAKI

Yayıncı:

Rahman TEMİZKAN

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

Journal of Gastronomy Hospitality and Travel 2019 Vol.2 Issue 2, pp.87-107

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000820108

Sıklık:

İki Yıllık

eISSN:

2619-9548

pISSN:

2619-9548