EVALUATION OF MOBILE MARKETING APPLICATIONS APPLIED IN TOURISM BUSINESSES IN TERMS OF CONSUMER BEHAVIOR

Ayşe Cabi Bilge; Hatice Kara

Makale detayları

EVALUATION OF MOBILE MARKETING APPLICATIONS APPLIED IN TOURISM BUSINESSES IN TERMS OF CONSUMER BEHAVIOR

Yazarlar:

Ayşe Cabi Bilge | Hatice Kara

Yayıncı:

Selcuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Çatalhöyük Uluslararası Turizm ve Sosyal Araştırmalar Dergisi Issue 12, pp.44-60

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320529

pISSN:

2548-0588

Anahtar kelimeler:

Özet:

 Today, nearly four billion social media users and five billion mobile phone users are active. Many researchers investigate the connection between mobile communication tools and consumer behaviours. As a result of digital evolution, people are more tied with each other and because of that all the informations are in the palm of their hands. Mobility and social media make difference on the decision process of consumers. As social media is improving day by day, new media trends occur for users and the business world. Mobile applications are like gold mine which must be used by all sectors and especially by marketing associations. Social media has given many new applications to improve the marketing strategies for brands. This situation is also very important for tourism managements. In the digital era where communication is very fast, this has become more important for tourism management which are operating as labor managements. In resarch, the evaluation of mobile marketing applications which are performed in tourism sector in terms of consumer attitudes is aimed. In the research, the factors that affect the attitudes towards marketing application and variables that affect these factors and the connection among these variables are analyzed.

 Today, nearly four billion social media users and five billion mobile phone users are active. Many researchers investigate the connection between mobile communication tools and consumer behaviours. As a result of digital evolution, people are more tied with each other and because of that all the informations are in the palm of their hands. Mobility and social media make difference on the decision process of consumers. As social media is improving day by day, new media trends occur for users and the business world. Mobile applications are like gold mine which must be used by all sectors and especially by marketing associations. Social media has given many new applications to improve the marketing strategies for brands. This situation is also very important for tourism managements. In the digital era where communication is very fast, this has become more important for tourism management which are operating as labor managements. In resarch, the evaluation of mobile marketing applications which are performed in tourism sector in terms of consumer attitudes is aimed. In the research, the factors that affect the attitudes towards marketing application and variables that affect these factors and the connection among these variables are analyzed.

 Today, nearly four billion social media users and five billion mobile phone users are active. Many researchers investigate the connection between mobile communication tools and consumer behaviours. As a result of digital evolution, people are more tied with each other and because of that all the informations are in the palm of their hands. Mobility and social media make difference on the decision process of consumers. As social media is improving day by day, new media trends occur for users and the business world. Mobile applications are like gold mine which must be used by all sectors and especially by marketing associations. Social media has given many new applications to improve the marketing strategies for brands. This situation is also very important for tourism managements. In the digital era where communication is very fast, this has become more important for tourism management which are operating as labor managements. In resarch, the evaluation of mobile marketing applications which are performed in tourism sector in terms of consumer attitudes is aimed. In the research, the factors that affect the attitudes towards marketing application and variables that affect these factors and the connection among these variables are analyzed.

 Bugün yaklaşık olarak dört milyar sosyal medya kullanıcısı ve beş milyar cep telefonu kullanıcısı aktif durumdadır. Pek çok araştırmacı mobil iletişim araçları ve tüketici davranışları arasındaki bağlantıyı araştırmaktadır. Dijital gelişim sonucunda insanlar her zamankinden daha fazla birbirine bağlı ve bütün bilgiler avucunun içindedir. Mobilite ve sosyal medya tüketicilerin karar verme süreçlerinde pazarlama açısından büyük bir etki oluşturmaktadır. Sosyal medya her gün gelişirken, kullanıcılar ve iş dünyası için yeni medya trendleri ortaya çıkmaktadır. Mobil uygulamalar bütün sektörler ve özellikle pazarlamacılar tarafından kullanılması gereken stratejik bir süreçtir. Sosyal medya, markaların pazarlama stratejisini geliştirmek için pek çok yeni uygulama sağlamıştır. Bu durum turizm işletmeleri için de çok büyük önem arz etmektedir. İnsanlar iletişimin çok hızlı yaşandığı dijital çağda hizmet işletmesi olarak faaliyet gösteren turizm işletmeleri açısından bu daha önemli bir konuma gelmiştir. Çalışmada turizm sektöründe uygulanan mobil pazarlama uygulamalarının tüketici davranışları açısından değerlendirilmesi hedeflenmiştir. Tüketicilerin mobil pazarlama uygulamalarına bakışını etkileyen faktörleri ve bu faktörleri etkileyen değişkenler ve bu değişkenler arasındaki ilişki araştırılmıştır.

Makale detayları

EVALUATION OF MOBILE MARKETING APPLICATIONS APPLIED IN TOURISM BUSINESSES IN TERMS OF CONSUMER BEHAVIOR

Yazarlar:

Ayşe Cabi Bilge | Hatice Kara

Yayıncı:

Selcuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Çatalhöyük Uluslararası Turizm ve Sosyal Araştırmalar Dergisi Issue 12, pp.44-60

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320529

pISSN:

2548-0588

Mobil Marketing

mobility

consumer

consumer behavior

consumer behavior modelsTurizmde Mobil Pazarlama

Mobilete

Tüketici

Tüketici Davranışı

Tüketici Davranışı Modelleri

Sayı

Makale detayları

Yazarlar: Ayşe Cabi Bilge | Hatice Kara

Yayıncı: Selcuk University

Ana Başlıklar: Turizm (Diğer)

Dergi: Çatalhöyük Uluslararası Turizm ve Sosyal Araştırmalar Dergisi Issue 12, pp.44-60

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001320529

pISSN: 2548-0588

Sayı

Yazarlar:

Ayşe Cabi Bilge | Hatice Kara

Yayıncı:

Selcuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Çatalhöyük Uluslararası Turizm ve Sosyal Araştırmalar Dergisi Issue 12, pp.44-60

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320529

pISSN:

2548-0588