THE INFLUENCE OF GREEN PROCUREMENT ON CUSTOMER RELATIONSHIP MANAGEMENT, INFORMATION QUALITY AND REVERSE SUPPLY CHAIN AMONG MANUFACTURING SMES IN GAUTENG PROVINCE

Elizabeth CHİNOMONA; Osayuwamen OMORUYİ

Makale detayları

THE INFLUENCE OF GREEN PROCUREMENT ON CUSTOMER RELATIONSHIP MANAGEMENT, INFORMATION QUALITY AND REVERSE SUPPLY CHAIN AMONG MANUFACTURING SMES IN GAUTENG PROVINCE

Yazarlar:

Elizabeth CHİNOMONA | Osayuwamen OMORUYİ

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2018 Vol.10 Issue 1, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

12/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808886

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

The ultimate reason for the need and importance of green procurement is to
  establish and develop an environmental management system for both
  environmental benefits and profit maximisation. Green procurement is about
  reducing waste and finding strategic means of being more efficient to reduce costs.
  This process of becoming more efficient can impact positively on an organisation’s
  customer relationship management, improve information quality and possibly
  reduce the rate of product returns. This is possible because, as the need for
  environmental sustainability increases, organisations that implement sustainable
  solutions are becoming more competitive and stand a better chance of higher levels
  of business growth. The research gap is that more organisations are going green in
  order to enhance their relationship with customers and their corporate reputation.
  In other words, as competition among organisations becomes more strategic,
  manufacturing SMEs that refuse to integrate a sustainable green procurement
  strategy or practice into their business operation might suffer, as customers would
  only buy from organisations that offer sustainable options. Because sustainable
  procurement involves collaborative relationships among all parties within a supply
  chain, developmental tools and techniques have been put in place and, as such,
  organisations are able to effectively manage and optimise customer relationship
  management, influence information quality to customers and enhance their reverse
  supply chain strategy. Green procurement strategies enable organisations to look
  out for materials, parts, products and production equipment based on price,
  environmental impact, quality as well as forward and reverse delivery solutions.
  The purpose of this study, therefore, is to determine the influence of green
  procurement on customer relationship management, information quality and reverse supply chain among manufacturing SMEs in Gauteng province. The
  reliability and validity of the measuring instrument will be tested using the
  measurement model assessment. This will be achieved through confirmatory factor
  analysis (CFA). SEM will be used to test the model fit and hypotheses by using
  Statistical Package for the Social Sciences (SPSS) software and Analysis of
  Moment Structures (AMOS) version 24.0 to assess the measurement and the
  structural models. Finally, managerial implications of the findings are discussed
  and limitations and future research directions are indicated.

Makale detayları

THE INFLUENCE OF GREEN PROCUREMENT ON CUSTOMER RELATIONSHIP MANAGEMENT, INFORMATION QUALITY AND REVERSE SUPPLY CHAIN AMONG MANUFACTURING SMES IN GAUTENG PROVINCE

Yazarlar: Elizabeth CHİNOMONA | Osayuwamen OMORUYİ

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2018 Vol.10 Issue 1, pp.1-15

Belge Tipi: Makale

Yayın Tarihi: 12/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000808886

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Elizabeth CHİNOMONA | Osayuwamen OMORUYİ

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2018 Vol.10 Issue 1, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

12/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808886

Sıklık:

İki Yıllık

eISSN:

1309-8047